Why Your Email Marketing Campaign Fails Every Time? - PowerPoint PPT Presentation

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Why Your Email Marketing Campaign Fails Every Time?

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Email marketing can help businesses stay in touch with present and future customers. But there is a huge difference between adding people to your email contacts list and running an email marketing campaign that drives traffic to your website and produces sales. – PowerPoint PPT presentation

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Title: Why Your Email Marketing Campaign Fails Every Time?


1
Why Your Email Marketing Campaign Fails Every
Time?
By Alphasandesh.com
2
Inception
  • Email marketing can help businesses stay in touch
    with present and future customers. But there is a
    huge difference between adding people to your
    email contacts list and running an email
    marketing campaign that drives traffic to your
    website and produces sales.

alphasandesh.com
3
Why Your Campaign Fails Every Time
  • Here are seven reasons that make your email
    communications unreliable
  • Your campaign is not well planned
  • Awful topic
  • You are not scrubbing your email lists regularly
  • Not optimizing email for mobile devices
  • Unproductive landing page
  • Failing to take follow-up
  • Do not welcome new list members

alphasandesh.com
4
Your Campaign is not Well Planned
alphasandesh.com
5
Your Campaign is not Well Planned
  • There is a word for weakly designed email
    campaigns, usually they are known as spam. A
    successful email marketing campaign should be
    carefully planned and reliable with other
    activity on your website and social networks.
    Timing and constancy is essential for an
    effective e-mail.

alphasandesh.com
6
Awful Topic
alphasandesh.com
7
Awful Topic
  • Definitely, selecting a dependable, pertinent and
    advanced topic is no assurance of success. Your
    email topic surely has to be proficient on its
    own. Email marketing campaigns are often used to
    improve a deteriorating or useless product. Your
    e-mail marketing campaigns ought to put your best
    efforts not grasp sales out of your nastiest
    performance.

alphasandesh.com
8
Not Scrubbing Email Lists Regularly
alphasandesh.com
9
Not Scrubbing Email Lists Regularly
  • If your e-mail marketing efforts fail to remove
    any hard bounces, then remove them from your
    contacts list instantly. Continuing to mail to
    completely closed email accounts will give a
    pretty big hit to your sender score and get you
    blacklisted by a lot of major e-mail clients. It
    is much easier to keep a high sender score than
    trying to improve a poor score.

alphasandesh.com
10
Not Optimizing Email For Mobile Devices
alphasandesh.com
11
Not Optimizing Email For Mobile Devices
  • If you completely overlook the fact that most of
    the emails get opened on a Smartphone and do not
    optimize your email for mobile device, then you
    could get that your email marketing metrics fall
    continuously. Images, content, and design in your
    email must open on mobile phones.

alphasandesh.com
12
Unproductive Landing Page
alphasandesh.com
13
Unproductive Landing Page
  • If you still get click-through for mail, you need
    to make sure that you can change them into leads.
    When you are building e-mail marketing campaign
    the usual thing to do is to concentrate on the
    email. Unluckily that often means your website's
    landing page ends up as a late addition.

alphasandesh.com
14
Failing to Take Follow-Up
alphasandesh.com
15
Failing to Take Follow-Up
  • Your sales team needs to draw customer through
    it, i.e. follow-up. Based on the product, the
    customer and your own plan, you will moreover
    call or get in touch with leads straightforwardly
    soon after they turn into a lead. Open rates,
    click-through rates and leads are essential for
    every email marketing campaign's success. With no
    increase in sales they are worth nothing to your
    company.

alphasandesh.com
16
Do not Welcome New List Members
alphasandesh.com
17
Do not Welcome New List Members
  • Greeting new members is not just a friendly
    signal it is a prevailing way to set
    expectations. Let them personalize their e-mail
    settings as a type of progressive profiling, and
    allow them to know what they can wait for in
    terms of your e-mail plan.

alphasandesh.com
18
Conclusion
  • Therefore, if you try to overcome all these
    issues, then properly organized and well written
    messages that point to well-built landing pages
    with good follow-up will hardly ever fail.

alphasandesh.com
19
  • When you need finest bulk mailing services-look
    no farther than Alphasandesh.For more details
    feel free to visit www.alphasandesh.com

alphasandesh.com
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