Title: China Spirits Market Report: 2016 Edition - New Report by Koncept Analytics
1Chinas Spirit Market Report -------------------
---------------------- 2016
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2View Report Details
- Executive Summary
- Spirit consumption in China is a centuries old
tradition that has found archeological evidence
in ancient history. Due to deep rooted prevalence
of spirits in Chinese culture, the modern spirits
market is primarily dominated by local drinks
like Baijiu and Huanjiu. However, trade and
exchange of goods and services have brought in
global spirits into the Chinese markets , thus
making the current spirits market of China a
mixture of traditional drinks like Baijiu and
Huanjiu along with the existence of wine beer and
other hard drinks like Gin, Whisky, Vodka, etc. - The Chinese spirits industry can be classified
into four segments, namely, Baijiu, Huanjiu, Wine
and Beer. Baijiu can further be classified based
on the fragrance and Huanjiu can be classified
based on the taste, production method used,
alcoholic content and the years aged. Wine can be
classified based on the place of origin, taste,
grape variety and the method of production. Beer
is of different types and styles like ale, lager
and cask ale. - Alcohol consumption in China has been influenced
by various social and cultural changes that have
taken place over the years. As Chinas
integration with the world increased, preferences
moved away from traditional drinks like Baijiu
and Huanjiu to more internationally known brands
and products, especially the ones that are low on
alcohol content like Wine and Beer. But with the
exhaustion of the demographic dividend and
increase in greying population, consumption
patterns begun to revert back. However, the
increasing trend of demand for alcohol has
sustained any economic, social or cultural
change. The key factors driving this growth in
Chinas spirit market are an increase in Gross
Domestic Product (GDP) Per Capita, rising
population of women, higher Per Capita Disposable
Income, strong demand for traditional drink
Baijiu, and increase in production capacity over
the years. - The report provides an overview of the entire
spirits industry of China including the major
developments that are expected to accelerate its
growth. Rapid consolidation of the market, better
preference of mass-to-mid segment in the years
ahead, rising per capita alcohol consumption in
rural areas that has surpassed urban areas,
changes in the consumption patterns and the most
recent, digital innovations that took place are
such developments. However, Chinas spirits
industry faces certain challenges. The
anti-extravagance campaign of 2012 continues to
affect the spirits market in China, relatively
high excise/liquor taxes of Baijiu may discourage
manufactures and signs of limited volume growth
may be visible as per capita alcohol consumption
has already surpassed the global level. Increased
number of loss- making Baijiu enterprises, health
and safety concerned along with distinct local
tastes of the people of China are other such
challenges that manufactures may have to face. - Chinas spirits market is rather fragmented as
far as competition is concerned. Unlike, the
global spirits market that is dominated by two
large companies Diageo and Pernod Ricard, the
Chinese Spirits market faces stiff competition
from a number of domestic firms. However, due to
the large share of Baijiu in Chinas spirit
consumption, three companies namely Moutai,
Yanghe and Wuliangye prove to be key players in
the industry. - By combining SPSS Inc.s data integration and
analysis capabilities with our relevant findings,
we have predicted the future growth of the
industry. We employed various significant
variables that have an impact on this industry
and created regression models with SPSS Base to
determine the future direction of the industry.
Before deploying the regression model, the
relationship between several independent or
predictor variables and the dependent variable
was analyzed using standard SPSS output,
including charts, tables, and tests.
3The market for spirits in China is expected to
grow rapidly in the coming years driven by the
unprecedented economic growth leading to
increased disposable incomes, increasing spirit
consumption and several social and cultural
factors that are positively strengthening the
demand for spirits. ..
Chinas Spirit Market by Value(2008-2015E)
- The overall Chinas spirit market was estimated
to have reached US..billion(CNY..billion) in the
year 2015, increasing from US.. billion
(CNY..billion) in the previous fiscal year
recording an annual growth of ... - Chinas spirit market is estimated to have
reached .. billion liters by volume in 2015,
recording an annual growth of ... - The overall spirits market by volume grew at a
CAGR of .. for the period spanning 2008-2014. - Chinas traditional drink Baijiu was estimated to
hold .. of the market share by revenue in the
year 2015, followed by XX and XX, accounting for
.. and .. revenue share respectively.
Chinas Spirit Market by Volume (2008-2015E)
Chinas Spirit Market Value by Product (2015E)
4As Chinas integration with the world increased,
preferences moved away from traditional drinks
like Baijiu and Huanjiu to more internationally
known products, especially the ones that are low
on alcohol content like Wine and Beer. But with
the exhaustion of the demographic dividend and
increase in greying population, consumption
patterns begun to revert back. ..
- In 2015, revenue from Chinas Baijiu market was
estimated to have reached US..billion(CNY..billio
n), increasing from US..billion (CNY..billion)
in the previous fiscal year, recording an annual
growth of ... - Chinas domestic wine market is estimated to have
reached US.. Billion(CNY..billion) in 2015,
increasing from US.. Billion(CNY..billion) in
the previous fiscal, recording an annual growth
of ... - Chinas imported wine market is estimated to have
reached US.. Billion(CNY..billion in the year
2015 increasing from US.. billion (CNY..
billion) in the previous fiscal, recording an
annual growth of ... - Chinas domestic beer market is estimated to have
reached US.. billion (CNY.. billion) in 2015
increasing from US.. billion (CNY.. billion) in
the previous fiscal year, recording an annual
growth of ...
Chinas Baijiu Market by Value (2008-2015E)
Chinas Domestic Wine Market by Value (2008-2015E)
Chinas Imported Wine Market by Value (2008-2015E)
5The Global Spirit Market is rather concentrated,
with only a few players accounting for majority
of the market whereas Chinas spirit market is
highly fragmented.
Baijiu Market Share by Revenue (2014)
- About .. of the revenue share of Baijiu was
accounted for by XX. However, XX leads the Baijiu
industry with .. of the total market share by
revenue. - The high-end segment that was rather fragmented
in 2011 has started becoming more concentrated
from 2011-14 and is expected to be majorly
dominated by XX and XX in year 2015. - XX that took up barely .. revenue share in year
2011 is expected to take up .. share of the
high-end segment by 2015 - Chinas spirit market is forecasted to grow at a
CAGR of .. for the period spanning 2014-18. - The market is forecasted to reach US.. billion
by the end of year 2018.
Chinas High-End Market Revenue Share by Company
(2011-2015E)
Chinas Spirit Market Forecast (2014-2018F)
6Contact Us
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These are abridged and sanitized sample pages
from the comprehensive report on the Chinas
Spirit Market . To know more about this report
or for any customized research requirement,
please contact the following
Koncept Analytics CS-36, Second Floor, Ansal
Plaza Vaishali, Ghaziabad, U.P. 201010 T.
91-120-4130959 C 91-9811715635
vikas_at_konceptanalytics.com
Vikas Gupta BD Manager
www.konceptanalytics.com