Title: Global Outdoor Advertising Market Report: 2016 Edition - New Report by Koncept Analytics
1Global Outdoor Advertising Market Report
----------------------------------------- 2016
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2View Report Details
- Executive Summary
- Outdoor advertising also called as out-of-home
advertising, includes any type of advertising
that reaches the consumers when they are outside
their homes. This form of advertising works all
the seven days of the week and twenty-four hours
a day. Outdoor advertising consist of three major
segments advertising on street furniture,
advertising on and in public transportation
vehicles, station and airports and advertising on
billboard. Other outdoor advertising activities,
such as advertising on shopping trolleys or in
gas stations are grouped together. The global
outdoor advertising market is growing due to
rising trend of digital content replacing
traditional posters and billboards worldwide. - The key factors driving the growth of the outdoor
advertising market are growing digital outdoor
advertising market, growing mobile audience,
rising display market, growing urbanization,
fragmentation of all major media and growing
global economy. Some of the noteworthy trends and
developments of this industry are innovation in
outdoor advertising, improving new measurement
and addressability opportunities in digital
outdoor advertising, new alternative outdoor
advertising media solutions and low cost
advertising medium. However, the expansion of
global outdoor advertising market is hindered by
stringent regulations and billboard operators as
permit holders. - The report Global Outdoor Advertising Market
provides an in-depth analysis of the global
market along with a detailed study of major
regional markets. The major trends, growth
drivers as well as issues being faced by the
industry are being presented in this report. The
four major players in the industry, JC Decaux,
Clear Channel Outdoor, CBS Corporation and Lamar
Advertising Company are being profiled. - By combining SPSS Inc.s data integration and
analysis capabilities with our relevant findings,
we have predicted the future growth of the
industry. We employed various significant
variables that have an impact on this industry
and created regression models with SPSS Base to
determine the future direction of the industry.
Before deploying the regression model, the
relationship between several independent or
predictor variables and the dependent variable
was analyzed using standard SPSS output,
including charts, tables and tests.
3Increasing urbanization and emerging markets to
drive outdoor advertising market..
Global Advertising Expenditure Market (2012-2016E)
- The global advertising expenditure increased to
US... billion in 2015, grew by , as compared
to US... billion in 2014, and is estimated to
grow by to reach US... billion by 2016. - The US contributed of share in 2014, in the
global advertising expenditure, closely followed
by China, with . Japan comes third,
contributing .. and Germany fourth, with . - As of 2015, television accounted for share in
the global advertising expenditure. Internet
advertising (both desktop and mobile) has
principally risen at the expense of print
accounted for and share, followed by
newspaper and outdoor with share of and
respectively.
Global Advertising Expenditure by Region (2014)
Global Advertising Expenditure Share by Medium
(2015)
4Outdoor advertising market is primarily driven by
growing importance of digital outdoor and rising
mobile consumers
Global Outdoor Advertising Market (2010-2015)
- The global outdoor advertising market increased
to US... billion in 2015 from US... billion in
2014, representing a growth of . - Billboards accounted for of industry revenue
in 2014, followed by transit, street furniture
and alternative with share of , and
respectively. - The outdoor advertising market increased from
US... billion in 2014 to US... billion
reporting a growth of .
Global Outdoor Advertising Market by Segment
(2014)
The US Outdoor Advertising Market (2010-2015)
5The outlook of the global outdoor advertising
market would mainly be driven by global GDP and
urban population.
Global Outdoor Advertising Market Forecast
(2014-2019E)
- The global market of outdoor advertising is
poised to grow at a compounded annual growth rate
of from US... billion in 2014 to US...
billion in 2019. - Growing digital outdoor advertising market,
growing mobile audience, rising display market,
increasing urbanization and fragmentation of all
major media demand is driving outdoor advertising
market at a very fast pace. - Emerging countries represent strong opportunities
for companies in the outdoor advertising market
because standards of living are rising and
consumers have more disposable income than ever
before.
6Contact Us
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These are abridged and sanitized sample pages
from the comprehensive report on the Global
Outdoor Advertising Market . To know more about
this report or for any customized research
requirement, please contact the following
Koncept Analytics CS-36, Second Floor, Ansal
Plaza Vaishali, Ghaziabad, U.P. 201010 T.
91-120-4130959 C 91-9811715635
vikas_at_konceptanalytics.com
Vikas Gupta BD Manager
www.konceptanalytics.com