Consumer and Market Insights: Ice Cream Market in China

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Consumer and Market Insights Ice Cream Market in
China
Single User License - 6320 Site User
License - 12640 Corporate User License -
18960 Publication Date - Sep 2015 Pages -
115 To know more details, email to
debora_at_reportstack.com
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Summary

• Ice Cream is an increasingly popular choice in
  China as busy consumers look for a tasty product
  to provide them with relaxation and comfort.
  Rapid industrialization and urbanization in the
  country is steadily increasing the number of
  time-pressured consumers needing to take some
  time out Ice Cream's indulgent nature means it
  can facilitate escapism for many consumers, which
  is furthering its growth in the country.

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Key Findings

• China's Ice Cream market is one of the largest
  among major nations, which can be attributed to
  the large population size. Despite this however,
  per capita consumption levels are low, hence
  providing many opportunities for further sales in
  the market 
• Women have a greater preference for Ice Cream
  which can provide them with the necessary time
  out from balancing work and home commitments
• Chinese consumers are feeling increasingly
  time-scarce, causing them to look to Ice Cream to
  provide moments of relaxation and escapism
• Chinese consumers are seeking the highest quality
  Ice Cream, classifying the product as an
  indulgent treat that is worth trading up for

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Synopsis

• The Consumer and Market Insights Ice Cream
  Market in China report identifies the key
  demographic groups driving consumption, and what
  motivates their consumption, combined with an
  in-depth study of the market and category
  dynamics, to identify key opportunities, and how
  to target them. The report uses a unique method
  of quantifying consumer trends. It also
  highlights the degree that influence trends have
  on consumption and shows whether beliefs over
  what influences consumer behavior are accurate.

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Key Benefits

• Our unique consumer data has been developed from
  extensive consumption surveys and consumer group
  tracking, giving you an exclusive insight into
  China's Ice Cream market
• Quantify the influence of 20 consumption
  motivations in the Ice Cream market for a deeper
  understanding of what is driving the market and
  how to alter product offerings accordingly
• Analyze category, brand, and packaging dynamics
  and how to compete with market leaders to provide
  a competitive edge to product launches

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Companies Mentioned

• Magnum
• Walls
• Oreo
• HÃagen-Dazs
• Nestle
• Lotte
• Morinaga
• Meiji
• 8 Cubes
• Stupid Nana
• MiniMe Epic
• Amul Ice
• Berry Skinny
• Cow Peters Ice Cream

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If you are interested...
Contact Debora White Email
debora_at_reportstack.com Ph1-888-789-6604 http/
/www.reportstack.com