The Importance of Quality Copywriting in Web Design

1
Welcome to The NeotericUK
http//www.neotericuk.co.uk/
2
The Importance of Quality Copywriting in Web
Design

• Google wants the internet to provide a first
  class user experience. This means favouring the
  user over the needs of businesses that use the
  web for advertising and marketing. Google
  reflects this with its use of complex algorithms
  designed to insure websites produce great content
  that people engage with as opposed to creating
  content that increases rankings within the search
  engines, but which offers users nothing.
• Below, we have created a handy guide to help you
  understand how to create quality content for your
  website

http//www.neotericuk.co.uk/
3

• Quality Volume
• Quality Google values information that appears
  useful or interesting to users. It can tell if
  the content is good, because people stay on your
  site for longer.
• Volume They also expect you to produce a decent
  amount of content. They want to see that you
  regularly engage with your website, and that you
  consistently create new and engaging content. By
  updating regularly, you're helping to keep the
  internet fresh with new ideas.
• How do you achieve this? Well, there are a few
  things that you need to do

http//www.neotericuk.co.uk/
4

• Set aside time for content creation and editorial
  changes. For instance, spend one to three hours
  on a Monday morning updating your site.
• Take note of ideas that come to you as you move
  through the week. It can be difficult to think of
  topics that your customers will find interesting,
  so keep a note of anything that springs to mind.
• Use article templates to help reduce your load.
  Use these two or three times a month, but make
  sure that you base at least one topic using your
  own templates.
• Make sure your content is credible. If youre
  making assertions, you need to back these up with
  reliable statistics. Use reliable sources, such
  as the Office of National Statistics and NICE.

http//www.neotericuk.co.uk
5

• Open Up
• As well as producing marketing copy, you should
  give people what they want a glimpse inside the
  human psyche is always a great way to engage
  people. Tell them a story, regale them with
  anecdotes, and give them something human.
• For example, some of the best sites might have a
  section for this weeks faux pas. These are all
  the things that you did at work this week that
  were, frankly, not entirely professional. This
  week, for instance, I purposefully hung up on a
  rude customer youre not supposed to do that.
  Readers love to see you breaking character.
• These fun, anecdotal, pieces will bring people to
  your site. They will engage with the content, and
  ultimately, remember your name. This may sound
  unprofessional to you, but a web design agency
  London would use these techniques. Do you know
  why? Because they work. The internet has enabled
  us to all drop the front a little, and show each
  other our behind-the-scenes (not in a rude way!)

6

• Straight Forward Marketing Content
• While the above is true, you need to balance it
  with useful copy too. Tell your clients about
  your work, about special offers, about tricks of
  the trade. Provide them with the information
  they need to make an informed decision about your
  product. You are not here to bamboozle them into
  making a purchase. You are here to offer them a
  service/product if they need it.
• Carefully balancing informative with friendly
  articles is an art. A web design agency London,
  and, indeed, anywhere in the world, will often
  have a team dedicated to content creation.

7
Thanks For Your Time
http//www.neotericuk.co.uk