30 Services To Upsell As A Web Designer

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30 Services To Upsell As A Web Designer
Every web designers journey begins with the
struggle of achieving a higher income. You could
be one of the best web designers with an
impressive portfolio that would entice even the
most demanding clients. However, unless you are
the cream of the crop, with referral clients
waiting in line, you will most likely be looking
for strategies that allow you to spend less time
finding customers and more time making
money. The question is, How can I upsell my
website services to make more money per
client? The advantages are self-evident You
can charge a higher fee per client and boost your
brands image by offering a broader range of
services. Third, you will generate new commercial
opportunities. You can significantly increase
the lifetime value per client by optimizing your
upsell strategy and creating more long-term
income through monthly service fees.
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• Here are 31 lucrative upsells for web designers
• Website Hosting Services
• Web hosting services are inextricably linked to
  web design, making this a no-brainer. You can
  charge your client a monthly or annual fee for
  hosting their site once it is complete (unless
  they have already set up their hosting account,
  which is unlikely). After that, it is entirely
  up to you how much you charge. You can trust them
  monthly if you include regular backups and
  ongoing software updates.
• Web hosting is the most popular additional upsell
  for web designers. Web designers typically offer
  shared hosting packages with Linux or Windows per
  the clients preference. Better quality servers,
  such as cloud servers, Virtual Private Servers
  (VPS), or even dedicated servers, are available
  for high-end clients who expect their websites
  to perform better.
• Email Accounts/ Email Hosting
• Many businesses still use a Yahoo or Gmail
  account to run their business and send emails.
  Provide your web design clients with professional
  domain name email addresses that look far more
  professional.
• yourname_at_yourdomain.com
• Depending on your clients requirements, their
  emails may need to integrate with Gmail or
  Outlook 365, which you can resell. On the other
  hand, a standard cPanel email address may
  suffice. Giving the client options makes you
  appear more professional and allows them to
  upgrade later.
• Email Marketing
• The most effective way to reach potential
  customers is through email, but many businesses
  dont use it. Some companies recognize the
  significance but lack time to create effective
  email marketing campaigns.
• Creating an email template that resembles their
  website is one way you can help them engage with
  subscribers and educate them about taking the
  next step in the sales funnel.

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• Email Automation
• Working with a business to help set up an
  automated email series to continuously engage
  with leads and current customers will help them
  increase their revenue. Email is a fantastic way
  to nurture leads and turn them into paying and
  repeat customers.
• Businesses can use automated emails to guide
  their email subscribers through the sales funnel
  and make sales. Numerous studies have
  demonstrated the power of email, and using
  automated emails is one way to do so. In
  addition, this will assist them in automating
  some of their sales processes so that while they
  are working with other customers, they can send
  emails to nurture new leads.
• Domain Name
• Selling domain names with a small service fee is
  a good upsell for web designers. In addition, it
  is a recurring income source as no customer wants
  their domain name to expire.
• Logo Design
• Getting a logo is a popular upsell for any web
  designer because a logo design is the first step
  in establishing the companys identity and
  branding.
• Graphics Designing
• Clients frequently believe that a web designer
  may also be a graphic designer. As you are
  aware, such abilities do not necessarily
  complement one another. If you can generate
  graphics, this is an excellent opportunity to
  produce visuals for the client that isnt simply
  for their website. You can create visuals might
  be visuals for social media, content, or other
  online marketing.

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8. Photography Whether you provide commercial
photography or not, photos of the client and
their company always put the website one step
ahead of the competition. Even if you dont
offer this service, you can always outsource it
by contacting a local photographer, getting
quotes, adding your margin, and upselling the
service.
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• Video Creation
• Whether or not the company wishes to accept
  YouTube advertisements, it should consider
  building a YouTube channel to highlight its
  products, services, personnel, community
  participation, and many other vital issues to
  market its brand.
• A video might include a corporate representative,
  a consumer, or a film with no one on camera and
  a voice-over.
• Content Creation
• Businesses require a large amount of content in
  different forms. The issue is that most
  companies do not have the time to do so. You can
  start providing content creation to help them
  save time while still building their brand.
• You can provide the following types of content to
  your clients
• Website content
• Email sequence automation
• Emails sent every week
• Blog posts
• Video scripts or videos
• Knowledgebase articles
• White papers
• Social media posts
• Email newsletter content

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• Copywriting For SEO/SEM
• There is a distinct difference between writing
  blog content and writing SEO copy. Proper SEO
  copywriting is about striking a balance between
  creating content that will rank in search
  engines, will be clicked on when seen in search
  results, and will persuade a visitor to take the
  desired action.
• SEO copywriting is unquestionably a skill one
  must learn, and many professionals cannot invest
  time in copywriting. However, invest time in
  learning about SEO copywriting. In that case,
  you will benefit your client and your business
  because you will have an additional service that
  is extremely valuable to your clients.
• Optimizing Web Pages
• You might not be familiar with SEO as a web
  designer, but it is a good upsell. Even
  understanding one aspect of SEO, such as on-page
  optimization, will improve your clients results
  and set them up for success in the future.
  On-page optimization has to be done in a
  specific format and according to the guidelines
  laid out by Google. It is certainly not a
  difficult concept to understand and a good
  upsell.
• Search Engine Optimization (SEO)
• SEO is an excellent way to build recurring
  revenue into your business if you prefer to
  provide complete SEO services to clients.
  However, if you do not want to learn or deliver
  SEO yourself, you can collaborate with someone
  who will execute your SEO strategies.
• Social Media Management
• I am sure you must be aware of the importance of
  social media for businesses and freelance
  professions. Many companies create a basic
  profile on several popular social media
  websites however, many fail to correctly
  complete their profile in a way that converts
  customers and creates regular engaging and
  educational posts to nurture potential leads.
• As a web designer, you can assist the company in
  developing regular social media posts, a social
  media content calendar, and followers.
• 16. Pay-Per-Click Advertising
• Paid advertisements are ideal for clients who
  want rapid results in terms of leads and sales.
  Starting with Google Ads or the less competitive
  Bing Ads is an excellent start.

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• Facebook Advertisements
• Many businesses are resorting to sponsored social
  media marketing, which allows you to assist your
  clients in increasing leads and sales using
  Facebook ads.
• Advertisers on Facebook may market to people in
  specified places with specific interests, age
  ranges, genders, and so on, making it much
  simpler to generate highly focused leads.
• Instagram Advertisements
• Instagram is the fastest growing social media
  site, with 112 million users predicted by 2020.
  Furthermore, Instagram and Facebook are linked,
  providing another incentive to consider
  Instagram advertisements.
• If you use Facebook advertisements, you may have
  the ad displayed on Instagram by simply checking
  a box during the Facebook ad creation procedure.
• Instagram advertisements assist businesses in not
  only increasing brand exposure but also in
  increasing customer satisfaction and targeting
  the most qualified prospects. In addition, this
  can be a low-cost option to get seen by potential
  leads, especially if rivals are not actively
  promoting on Instagram.
• YouTube Advertisements
• Whether youre developing a website or another
  approach to generate more traffic and leads,
  its critical to examine the life cycle of
  potential consumers and how they want to consume
  content.
• With YouTube being the second most popular search
  engine, reaching over 1 billion people each
  month, this is a great approach to create leads
  from clients who arent used to clicking on
  sponsored advertising or reading blog articles.
• Branding
• Branding is a method of assisting a firm in
  developing a consistent online brand that
  encompasses its website, ads, and other
  materials. This includes pictures, words, the
  logo, and maybe even colors that symbolize what
  the firm is about, customer experiences, and an
  overall depiction of the business.

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• Strategist For Growth/ Affiliate Marketing
• Your role as a growth strategist is more of a
  consultant. You will look at the business as a
  whole, not just the website, to devise advice and
  strategies for helping the company to grow.
  Plans can include many services, and the business
  owner can choose to implement your ideas on
  their own or hire you to do it for them.
• As a growth strategist, you earn affiliate
  commissions by giving customized
  recommendations.
• Landing Page
• Although landing pages are included in the
  initial web design, this is not always the case.
  Landing pages are designed to maximize
  conversions and are in great demand when a
  consumer wants to use AdWords and other PPC
  channels.
• Google Analytics
• Setting up analytics for your clients to track
  the success of their websites is highly
  recommended. Popular analytical software, such as
  Google Analytics, needs little setup yet
  provides tremendous insights. Tracking which
  pages are being read and through which channels
  gives the customer a comprehensive view of their
  audience and can affect future marketing
  decisions.
• Content Distribution Network (CDN)
• CDNs optimize the loading times for all visitors
  to your website. CDNs function by storing your
  website in many places across the world. For
  example, your CDN servers may be distributed
  evenly across Europe, North America, Asia, and
  Oceania. Consequently, if a person visits your
  website from London, the CDN would be provided
  from the nearest server (Europe). At the same
  time, someone from Australia would connect with
  the Oceania CDN server.
• CDNs provide outstanding page speed outcomes with
  free and paid versions. Cloudflare, BunnyCDN,
  and MaxCDN are among the options available.
• HTTPS / (SSL)
• You have to offer an SSL certificate with hosting
  when you take up a comprehensive web designing
  project. Every website must be secure with an
  encrypted connection. Upselling SSL certificate
  is a profitable venture.

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• Ecommerce
• Allowing clients to pay for things online
  increases your profitability because you wont
  have to pay the sales crews salary. Online
  shopping and services have increased in demand,
  and people are looking for easy solutions.
  Upselling products or services through an
  ecommerce website is a value for money.
• Customer Service Manager
• You can propose CRM services depending on their
  needs based on their offerings.
• If your customer has web forms, you could upsell
  by integrating them into the CRM platform so
  that their sales team can handle them directly
  rather than trawling through emails and adding
  the leads themselves.
• Reputation Management
• 82 of shoppers check internet evaluations for
  local companies, according to a study.
  Furthermore, 45 of customers think they are more
  inclined to visit establishments that respond to
  unfavorable reviews.
• Managing reputation is a continuous service to
  respond to positive and negative reviews,
  increase the likelihood of new sales, engage with
  past and potential customers, improve rankings
  in Googles local listings, and improve the
  businesss online reputation.
• The more ratings a company receives, the faster
  it expands.
• Businesses may benefit from the free Google
  Review Link and Place ID Generator.
• Cyber Defense
• Even though many platforms have several cyber
  security preventive measures built in, new
  exploitations emerge every month. Security
  breaches render the website vulnerable, possibly
  killing the firm overnight if a hacker gains
  access. However, a cyber security team
  conducting a penetration test will uncover all of
  the websites exposed vulnerabilities. Fixing
  these flaws would permanently secure their
  website.

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31. Press Release Bonus Tip After you have
established your clients magnificent website,
theyll most likely want to tell everyone about
it. Mention that press releases are available to
get the word out about their newly redesigned
website in public/online publications. Summing
Up As a web designer, there are many services
that you can upsell to earn additional income.
Choose the services based on your interests to
deliver the right results. Upselling services
also show that you are more inventive. Your
clients will notice that you are constantly
developing and can continue to build their
business alongside yours.
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