How Content Curation Can Help You – Techno Infonet

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How Content Curation Can Help You
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About Content Curation
Content marketing serves many purposes. It gives
you an opportunity to establish a brand, build a
reputation, reach your audience, and turn clicks
into conversions. Content is a powerful form of
digital marketing, but like anything else, there
are stumbling blocks that trip up marketers from
reaching its full potential. If questions on your
content marketing strategies are holding you
back, an easy answer might just be within reach
content curation.
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Question 1 Where Can I Find Topics That Are
Specific to My Niche?
One of the toughest parts about finding great
content in your niche is, well, finding it in the
first place. Searching the Internet for hours on
end is not an option for most marketers. It is
too time consuming, and a lot of times you can
come up empty handed.
Content curation can help you find topics in your
niche by focusing on your most relevant sources.
Sometimes these sources can be social media,
blogs, social QA sites like Quora, or even your
competitors. It might take a bit of time to find
your best content curating sources, but once you
do, its smooth sailing for the future.
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Question 2 How Can I Find The Time To Share
Great Content?
There is no doubt that content marketers are busy
people. Manual content curation can take up tons
of time and yield little results. However, there
are ways to streamline your content curating
efforts without wasting hours out of your
day. Automated content curation tools like
Scoop.it are designed to pull your industrys
best content into one convenient location.
Instead of searching for content
website-by-website, Scoop.it can do all of the
searching for you. Results are displayed within
seconds, and you can cherry pick the best content
to share with your audience.
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Question 3 How Can I Help Fill Up My Editorial
Calendar?
Planning your content strategy in advance is best
practice, but it doesnt help if you have nothing
to fill it with. Thanks to content curation, you
wont have a shortage of getting the good stuff
on your calendar this year. The key to
this is curating content that is evergreen.
Evergreen content doesnt really have an
expiration date, so you can schedule it on your
editorial calendar without worrying about the
content becoming irrelevant.
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Question 4 How Can I Find Inspiration For New
Content?
Coming up with original content ideas on a
regular basis can be a tough gig. In fact, it is
recommended that 65 percent of your content
originally comes from you. So, with that much
pressure to create fresh content, how do you keep
great ideas flowing? Content marketing
ideas are everywhere, and that is no exception
with content curating. With tools like Scoop.it
opening a whole world of content, you can browse
through the topics until that light bulb moment
goes off in your head. Just remember to never
flat out swipe someones idea and pass it off on
your own you can be inspired, but be sure to
always remain unique.
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Question 5 How Do I Know Whats Engaging?
It is a bummer when you think you have a bright
idea for a blog post, only to have crickets
chirping when you post it to your Facebook feed.
Content curation can take the guesswork out of
the engagement factor, leading you right into
content that clicks with customers. Content
curating leaves clues to whats engaging from
several angles. First, you can browse blog posts
to see interaction between the writer and
readers. From there, you can follow the social
media trail to discover how many likes, shares,
or re-tweets the content has drummed up. Knowing
whats popular ahead of time will ensure that
youre sharing the hottest trending topics in
your niche.
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Question 6 How Can I Supplement My Own Content?
With 65 percent of your content coming from your
own brain, finding something to supplement it
with can help give your content strategy a boost.
Content curating gives you the opportunity to
provide your own insight, which is especially
helpful when you are an industry expert. Your
strong content stands well enough on its own,
but it never hurts to add a bit of variety to
your strategy.
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Question 7 How Can I Improve My Voice?
Giving your brand a strong voice doesnt always
come easy. Believe it or not, blogging and
content development is a skill, and most
marketers see improvement over time. As you work
to mold your brand and voice, curating content
can help you absorb the techniques from the best
marketers in your industry. These techniques can
help you find your own inspiration, while giving
your voice its very own spark through your
content.
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Question 8 How Can I Establish Credibility
Through My Content?
As one of the biggest advantages to curating
content, establishing credibility is one of the
top reasons to implement the technique into your
strategy. It is a competitive world out there in
content development, and it can be pretty
difficult to establish yourself in your niche.
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Question 9 How Can I Stay on Top of Trending
Content?
Many marketers simply dont have the time to
spend all day studying up on the top content in
their industry. Unfortunately, this is a vital
element to a successful content marketing
strategy. Luckily for your, content curation is a
direct source to discovering content in your
industry that is hot and trending.
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Techno Infonet
FF-107, Abhishree Adroit, Nr. Swaminarayan
Mandir, Mansi Circle, Vastrapur, Ahmedabad -
380015 Gujarat, India. T. 91 79 40307527
sales_at_technoinfonet.com
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