Upcoming Trends in SEO in 2015 – Techno Infonet

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UPCOMING TRENDS IN SEO IN 2015
By Techno Infonet
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Latest Upcoming SEO News 2015

• The Search Engine Optimization trends have
  drastically changed in the past and have
  underwent significant alterations. Any expert who
  were with the industry over the last decade would
  definitely find themselves in an all new
  territory where new tricks and tips have to be
  learned the right way to survive the competition.
  With inputs from industry experts and analyzing
  the generic trend, we bring you the upcoming SEO
  trends in 2015.

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Glimpses Of The Future - SEO Predictions For 2015
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Here are the latest trends to look out for when
conducting your future SEO plan
1) Inbound Links Vs. Brand Mentions
Inbound links used to be highly important, they
are also called backlinks and they are incoming
links to a website or webpage, its important
because it tells you whos coming to your website
and where theyre coming from and they are a
major factor in SEO and having one in a high
ranked and trusted webpage tells the search
engine that someone trusted has faith in you.
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Here are the latest trends to look out for when
conducting your future SEO plan
2) Exact Keyword Research Will Change
The Adwords will no longer deploy bots to match
exact keyword research to bring results or
advertisements to users but rather will have to
focus more on delivering what the user wants.
Critics believe that Google will have to rely
more on signals rather than keywords to deliver
the right content to their audience. However, it
would become difficult for SEO experts to analyse
what these signals are and deliver content to
them. The future of search engine optimization
will start moving from being a purely content
based strategy to something more diverse. While
content will still be rich in terms of text,
images and videos, other strategies such as
events, press releases and contests will be used
to bring audience to the pages.
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Here are the latest trends to look out for when
conducting your future SEO plan
3) Content, Content and More Content
With technology advancing and smarter algorithms
are being developed and updated constantly,
content will always be king if you really want
to survive and rank for relevant search terms
you must provide the most relevant content to the
searcher.
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Here are the latest trends to look out for when
conducting your future SEO plan
4) Mobile and Voice Search Will Improvise
One of the most interesting aspects of Upcoming
SEO News 2015 is the integration of voice search
and mobile based results for users. The year is
going to be truly next gen where people would
prefer searching more on their handheld devices
than having to sit on a PC or a Mac to do the
job. This would trigger search engines as well as
clients to alter their strategy so their products
can be found in smartphones and tablets. Voice
search is also on the horizon with smart watches
which leads to Linguistic user interface LUI
which is the first ever change since the debut of
graphical user interface GUI.
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Here are the latest trends to look out for when
conducting your future SEO plan
5) Social Media Interaction
Finally, social media integration Google search
algorithms have become so intelligent that us
mere humans need to keep up with its
intelligence. If you want to succeed you need to
have a strong presence and strategy that allows
for people to find and share your content. Its
extremely important also to know your target
audience and customize the content according to
them. There was a theory that SEO might be over
by next year, but its not a question of it being
dead as much as algorithms are growing smarter at
a much faster rate than we are so. Search Engine
Marketing may just be another branch of Marketing
we need to watch for.
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Here are the latest trends to look out for when
conducting your future SEO plan
6) Loading Speed and Easy Navigation
Even with all the attractive bells and whistles
of a website, the name of the game is still
speed. Fast page loading time for both desktop
and mobile is still a priority for basic user
accessibility, traffic, and SEO. In fact, 40 of
shoppers leave a site if it takes more than 3
seconds to load. Younger shoppers are even less
forgiving. 27 of 18-34 year olds will leave if
the page takes more than a second to load. Every
second costs you big bucks, and thats not going
to change in 2015. Likewise for site navigation,
confusing and unwieldy site architecture will
cost you. With more search options than ever,
theres little to stop users from moving on to a
competitor website if they cant find what they
want on your site or if it takes too many clicks
to do so.
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Here are the latest trends to look out for when
conducting your future SEO plan
7) Crackdown on Negative SEO
If Google had their way, gone would be the days
of low grade backlinks and other kinds of
webspam. And in the war against negative SEO,
Google plans on winning. Keep an eye out for
risky backlinks and spam, as Googles webspam
initiative may deal harsher penalties, manual
actions, and even shutdown spammy sites
altogether. Dont even think about keyword
stuffing. Clean house and make sure that your
internal structure is full of quality
links. Bonus As Will Critchlow mentioned in
Search Engine Lands Expert Insights On The
Future of SEO, look for more opinionated
ranking factors in 2015, like SSL, as Google will
continuously mold the terrain of web search and
the very nature of the Internet.
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