SEO Press Release Strategy 2015

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SEO Press Release Strategy 2015
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Overview of Todays Presentation
What is SEO? On Page and Off Page
Optimization Keywords Press Release
Optimization Backlinking Strategies

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Search Engine Optimization (SEO)
The organic process of getting your content
indexed and ranked by Search Engines.


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Paid or Sponsored SERPS
Natural or Organic SERPS

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How Does Google Determine Rankings?

• On Page Optimization (Common Name for SEO)
• Meta Tags and Descriptions
• Keywords on Your Page
• Navigation and Page Name Structure
• Anchor Text
• An Anchor Text is a hyperlink embedded into a
  word or phrase.
• i.e. press release distribution
• The best way to link your content. Makes it
  easy for Google to know what your links are
  about.

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How Does Google Determine Rankings?

• Off Page Optimization
• Google looks at the number of incoming links to
  your web content to determine its popularity and
  ranking. These type of links are referred to as
  Backlinks.

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Paradigm Shift

• A Press Release is a Micro Site
• Two Audiences Humans and SEs
• You Need To Prep Each Press Release Like You
  Would Your Website or Blog
• i.e. Keyword Research, Keyword Copywriting, Tags,
  Anchor Text, etc.
• Your Press Releases are Built on a Powerful,
  Patented SEO Platform

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Release Optimization Flow
Off Page Optimization Create relevant anchor text
backlinks to your press release
On Page Optimization Going top down, add your
primary keyword and secondary keywords
throughout your release while retaining
readability.
Content Writing Write for real readers and search
engines. They are both target audiences for your
press release.
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It All Starts with Knowing Your Keywords

• Knowing your keywords will determine the way you
  optimize your release. Its the foundation of
  any successful SEO strategy.
• Keyword Research
• What would the person Im trying toreach type
  into Google to find my company or services?
• How many people are searching for those
  keywords?

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It All Starts with Knowing Your Keywords

• Use Keyword Tools
• Google Keyword Tool
• Google Insights
• Google Trends
• Identify Primary and Secondary Keywords
• Optimize Release for Primary Keyword and Two
  other Keywords Max

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Optimizing Your Headline

• One of the Major Factors For Ranking Your Press
  Release
• Always Include Your Primary Keyword
• If you can, also include a secondary keyword
• Keep Headlines Short and Simple
• 2-22 words. For best results, under 10 words

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Backlink Your Press Release (Off Page
Optimization)
Your Optimized Press Release
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Press Release is a Powerful Source of Backlinks

• Backlinks that Google loves
• Each release is sent to over 100 online
  databases, search engines, online trades, blogs,
  and more
• Releases embedded with your links are posted on
  high authority sites.
• Highly Relevant Links.

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Anchor Text Your Release
Anchor Text Primary Keyword on Another Press
Release
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Write a 250 Word Blog Post Optimized for your
Primary Keyword
Anchor Text Primary Keyword in Blog Post to Press
Release
Include an image in the blog post. Name the
image your primary keyword
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Multiple First Page Rankings for the Keyword
Micro Application Packages Limited
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Takeaways
SEO is Driven by Content Google looks at On Page
and Off Page Optimization Create a Plan Know your
Keywords Optimize Your Release For a Primary and
Two Secondary Keywords Anchor Text Your Press
Release on Other Web Properties All These
Strategies Apply To Any Web Property You Want to
Rank
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• Thank YouVisit www.allydigitalmedia.com

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