Nick Waight CEO Marie Lawlor International Senior Account Manager

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Nick WaightCEOMarie LawlorInternational
Senior Account Manager
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What it means for Dublin

• 30,000 International Delegates per annum
• 220,000 delegate days per annum

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The Convention Centre, Dublin(The CCD)

• Irelands First World Class Convention Centre
• Iconic building - Pritzker award winning
  architect Kevin Roche
• Prime City Centre Location
• Excellent Transport Links
• State of the Art Facilities , Cutting Edge
  Technology
• Comprehensive technical package and staffing
  included in rental fee
• Premium Service Experienced Management Team
• Environmental Sustainability

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Key Tactical Challenges

• Lack of city housing bureau
• Change in hotel bed stock composition
• Perception of Dublin as an expensive destination
• Increasingly competitive marketplace
• Quantity and quality of skilled labour

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Key Areas

• Joined up Team Ireland approach - research,
  bidding and delivery
• Good example is the way Australia approach bid
  for events
• This involves a move away from individual
  business interest and takes consideration of the
  bigger picture.
• Long term sustainability profitability

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Research

• Centralised point of reference, coordinated to
  ensure no duplication
• Relevant target markets
• Calendar planning to smooth out hot spots
• Inward and outward communication
• Database integrity
• Management of Ambassador Programme

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Bidding

• Compilation of a quality comprehensive bid
  document tailored for client requirements
• Hotel room allocation service
• Hosted site visits from committees/decision
  makers
• Coordination of city/country offering during site
  visits
• Impartial information on social programmes,
  activities etc.
• High level support letters e.g. Taoiseach,
  Minister of Tourism

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Bidding

• When appropriate, identification of partner
  support e.g. DMCs, PCOs etc.
• Financial support for bidding association
• Attending and supporting conference at which bid
  takes place
• Shoulder leisure tourism marketing (all
  Ireland)

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Delivery

• City welcome
• e.g. Flags/banners, broad sheets/posters sites,
  civic reception
• Integrated conference delegate offer
• e.g. City discount passport for shops,
  restaurants visitor attractions
• Manning of information desks
• e.g. airports/conference venue

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Delivery

• Provision of collateral
• e.g. Maps and city guides
• Information assistance in reclaiming VAT and
  any other recoverable taxes
• Integrated public transport travel offer
• Major event briefings for relevant parties
• e.g. Hotels, taxis, restaurants
• Recognition of Conference Ambassadors
  responsible for bringing the conference to
  Ireland

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Delivery

• Onsite market research to ascertain delegate
  opinions
• Post conference evaluation on country/city/venue
  perceptions

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Summary

• Highly competitive market
• Becoming increasingly experiential
• High delegate expectation
• No room for complacency
• Coordinated and slick
• Internal communication and transparency

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1st September 2010
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Facilities at a glance
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Building Progress to date
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Sales Update
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Key International Markets

• International Association
• UK National Association
• International Corporate
• UK National Corporate

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Results to date

• 11 confirmed events 16,750 international
  delegates
• (58,625 delegate days)
• 66 provisional bookings 73,000 international
  delegates (255,500 delegate days)
• Total Value 20m (314,125
  delegate days)

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Results to date

• 6 current bids 18,200 international delegates
• (63,700 delegate days)
• 27 bids in progress 40,800 international
  delegates
• (168,000 delegate days)
• 19 bids identified 38,500 international
  delegates
• (134,740 delegate days)

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Sales Activity - 2009

• Site Visits General and for key groups
• Familiarisation Visits Core International PCOs,
  European International buyers, Media
• Hearts Minds
• Overseas presentations Paris/Brussels
  London/Geneva
• Exhibitions Confex, IMEX, EIBTM
• Reception for UK buyers at The Irish Embassy,
  London

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