Effective Layout for Illustration

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Effective Layout for Illustration

• Product Design Sketching

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Characteristics of Product Presentation

• Not very stylistic when compared to other design
  disciplines
• Allowance of certain level of vagueness and
  uncertainties during earlier stages of the
  product design process
• Increasing level of realistic sense towards the
  later stage of the projects, especially at the
  pitching stage
• Use of limited graphical instruments, which only
  serve to organize but seldom dominate the
  presentation
• Great focus on how the product is used

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Major Considerations

• Focus of Interest
• Prominence of an object (due to size, tone or
  color) may attract first attention and thereby
  determine how the viewer looks at an illustration
• Common Conventions and Notations
• There may be certain common conventions that
  guide the viewer in reading the illustration
• Reading Sequence
• Sufficient visual hints should be given to
  suggest a visual path, and thereby prompt the
  viewer your intended reading sequence

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Guiding Principles

• Visuals in a verbal design presentation should
• Support your communication objective
• Enhance your verbal message, not distract from it
  
• Set tone and emotional contents of verbal message
  with the use of colors and images
• Be succinct but adequate to convey the necessary
  information

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Use of Text

• Avoid too much textual information
• Use different font sizes to suggest hierarchy of
  importance
• Headings or title texts should be legible from a
  distance
• Check you spelling before outputting your boards!

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Universal ConventionFrom the Upper Left

• Where no explicit hint is given, it is natural
  for a viewer to start reading a series of
  illustrations from the upper left
• But then, it would become uncertain as to which
  direction to proceed

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Gestalt PrincipleProximity

• One way to make the reading sequence obvious is
  to apply the proximity principle

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Gestalt PrincipleProximity

• Another example of applying the proximity
  principle

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Human IntuitionClockwise Notation

• When drawings are organized in a circular manner,
  it is by intuition that the viewer will look at
  them in a clockwise direction starting from the
  12 oclock position

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Beyond Intuition

• If however it is intended to be read with a
  different starting point or in different
  direction, visual hint(s) may be added to prompt
  the viewer

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Human Intuition From Big to Small

• Sometimes a larger drawing is used to portrait
  the overall outlook of the product (e.g. an
  exploded rendered view). Its larger size may have
  dominating effect on the reading sequence

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Cultural Factor

• Some language systems adopt a right to left and
  top to bottom reading convention
• Special attention should be given to using such
  layout for international readers, who may find
  this sequence confusing

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Equivocal Layout

• As a rule-of-thumb, avoid using layout that lacks
  visual hint or that is against human intuition
  for graphical illustration of event sequence

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Two-board Presentation
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