What is SUNEE

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What is SUNEE?

• Durham University
• Newcastle University
• Northumbria University
• University of Sunderland
• University of Teesside

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How the partnership has developed

• Directors of Sport worked collaboratively for the
  past 10 years through Unis4NE sub-group.
• Taken to the next stage by the formation of SUNEE
  and the appointment of a regional co-ordinator.
• Based at Sport Englands N.E. Offices.
• Line Managed by the Directors of Sport.

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The key partners

• University and College Sport
• British University Sports Association
• Five North East Universities
• One North East (RDA)
• Sport England North East

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Initial aims

• To transform the profile of university sport in
  N.E. England.
• Raise awareness of the nature and extent of
  university sport with partners and stakeholders
• Increase understanding of the impact of
  university sport on institutional, regional and
  national strategic agendas
• To transform the delivery of university sport in
  N.E. England.
• Increase and widen participation in uni sport
• Improve high performance uni sport
• Widen engagement in the community through uni
  sport
• Improve health and wellbeing through uni sport
• Enhance the development of higher level skills
  thorugh uni sport

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The facts (1)

• Recent investment in facilities totalling 15
  million
• 26,200 sports centre members last year
• 109 F/T staff in the Sport and Recreation
  departments
• 10 F/T and 80 P/T paid coaches
• 94 regular volunteer coaches
• 52 exercise class instructors
• 800 volunteers used to service the BUSA sports
  teams
• 1515 volunteers involved in the Intra Mural
  programmes

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The facts (2)

• 746 Intra Mural teams in 2005/06 covering a total
  of 21 sports
• Over 20,000 participants in participation sport
• A total of 133 exercise classes during last year
• 253 representative teams entered into the BUSA
  competition
• 67 different sports clubs across the region, with
  55 of these involved in BUSA
• 8112 members of university sports clubs
• 70 teams representing their institution in local
  league competition
• 185,250 committed annually to assist elite
  performers
• Support provided in a variety of areas such as
  strength and conditioning, lifestyle mentoring,
  sport science, biomechanical analysis,
  physiotherapy, sports medicine and coaching

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The mission

• Establishing a legacy for 2012 and beyond
• We will utilise the strengths of the partnership
  and engage our communities in developing an
  inclusive sustainable infrastructure around a
  dynamic and expanded physical activity agenda.

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The aims

• Working with hard to reach groups developing
  sustainable programmes aimed at engaging socially
  deprived groups including rehabilitating drug
  users, excluded youngsters and reformed sex
  workers
• Increasing volunteering opportunities
  developing volunteers to meet the needs of the
  community to underpin target projects and
  specifically to meet the 2012 agenda
• Developing a coaching programme - provide an
  extensive and relevant professional development
  programme through education and training
  opportunities
• Introducing healthy campus initiatives to
  develop initiatives to educate and engage staff,
  students and the local community in sport and
  physical activity
• Developing athletes with high performance
  potential hosting regional and national
  residential sports training camps for gifted and
  talented youngsters
• Increasing participation providing increased
  physical activity opportunities to engage both
  students and our local communities.

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So what have we achieved?

• House of Commons launch in November 2006.
• Production of promotional booklet outlining the
  work of the universities.
• Development of SUNEE website.
• Drug Intervention Sports Programme engaged over
  500 clients.
• Sports programme developed with local womens
  prison.
• Intra Mural Champion of Champions event.
• Individual student sports programmes developed
  Badminton/Swimming.
• Pilot project with female sex workers

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SUNEE Case StudyDrug Intervention Sports
Programme

• All 5 universities engaged
• Working closely with Government Office North East
• 11 out of 12 Drug Intervention Teams involved
  region wide
• Sports programme (initially football) utilising
  university facilities and students, engaging
  clients with a drug misuse problem
• Steering group developed GONE, FA, Aim Higher,
  DIP, Fire Service, Police Service, Universities,
  NOMS, NTA, Local authority, service user rep and
  SUNEE.
• Simple format training programme, local final
  and regional final.

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• DIP Football Video

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Initial aimTo use sport to increase drug users
engagement with drug treatment, improve health
and quality of life and reintegrate them back
into the community.

• Objectives
• 8-week coaching programme of football and sports
  activities
• Linked 8-week coaching course run for university
  students to achieve coaching qualification
• A structured, rehabilitative programme offering
  an additional context for drug treatment services
• A programme that improves engagement and
  retention of hard to reach individuals
• A broader recreational environment and culture
  offering an alternative to drug dependency

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Who reaps the benefits?

• Sports initiative predominantly affects three
  groups
• Service Users
• University Student Coaches
• The Community

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Service users

• Excellent attendance and high level of commitment
  400 service users
• 20 service users achieved FA Level 1 coaching, 13
  due to start
• Increased self esteem, improved physical health
  and awareness e.g. 50 felt they were fitter,
  50 felt less stressed and over 80 reported
  sleeping better
• Reductions in smoking, joining of gyms and
  community sports centres
• Improved relationships with family and key
  workers
• Improved retention levels in drug treatment
• Completion of DRRs
• Broke down barriers of misconception

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Student coaches

• 36 university students coaches involved, 25
  achieved level 1 or 2 coaching qualifications
• Were able to positively motivate and influence
  service users
• Identified and encouraged those who showed
  potential in sporting ability
• Importance of good role models/mentors
  demonstrating leadership and authority with
  anti-authoritarian group age was not a barrier
  to being a good role model
• Broke down view imposed by media, chance to mix
  with different groups, develops social cohesion
• Increased confidence, self esteem, assertiveness
  and leadership skills.
• It is about adding value to their degree.

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The community

• Problematic drug users commit a significant
  amount of acquisitive crime.
• A study of arrest rates was carried out on 22
  service users in the Stockton programme.
• Overall reduction of 27 in offending following
  8-week programme
• Those who went to every coaching session had a
  reduction of 43.
• We need to give offenders the chance to turn
  their lives around. This is the central aim of
  our strategy, because it will mean fewer crimes
  and fewer victims
• (5 year strategy for reducing re-offending,
  NOMS)
• With sports though it gives you something to do,
  it keeps you off the streets instead of robbing
  places or taking drugs or anything like that.
  Its interactive, and it gives you more
  opportunity to do things in the future.
• (Service User, Durham University)

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So where are we now?

• Trying to secure external funding to develop the
  programme.
• Aim to engage with more female service users
  through a multi sports programme
• Educational aspect to the programme cooking
  skills, benefits of exercise, progress to work
• Developing links with a variety of potential
  partners
• Increasing numbers through continued rallying of
  potential partners, case workers, DIP managers.

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The benefits for sports development?

• People want to work with us, but didnt know how
  to access the universities en mass
• Additional funding opportunities as now region
  wide Northern Rock Foundation, Football
  Foundation, Big Lottery Well Being Fund, Sport
  England
• Sharing knowledge and best practice amongst
  university staff
• A more powerful voice (similar to UCS/BUSA
  approach)
• People beginning to understand how much the
  universities (and their students) can offer
  raising profile
• Benefits at all levels of the sports development
  continuum
• Benefits to a wide variety of people region
  wide approach allows us to reach a larger
  audience (student/staff/community)

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.and that is the power of sport!!!!
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• OECD peer review report, Jan 2006
• Dont just take my word for it!

• An inter-university collaboration combining and
  blending sport and health benefits to enrolled
  students, with student service to the local
  community, with direct and indirect benefits
  extended to the community in terms of health,
  education and social inclusion.
• Our meeting to do with sport was part of the
  visit to the University of Durham. Here we were
  particularly struck by the universitys decision
  to bring in to the meeting their own
  showcasing opportunity not just community or
  local authority representative partners but also
  colleagues from other universities. The
  modelling of partnership could not have been more
  eloquent.
• The HEIs in the North East see sport not only as
  important for the development and growth of their
  students, but as a key way of overcoming barriers
  between them and their local businesses and
  communities. Sport is used in helping address
  disparities, in retaining a well-rounded and
  educated workforce, promoting social equity and
  impacting positively on the daily lives of the
  communities. It is regarded as a great
  leveller in facilitating knowledge-sharing with
  universities.
• The universities Directors of Sport have come
  together to build innovative sporting engagement
  with local communities. The universities draw on
  the resources of a student population students
  are now working alongside young people in the
  local communities to help develop leadership and
  life skills, as well as sporting capability. The
  partnership is currently in the process of
  building on the concept of Sport Universities to
  develop even more inclusive partnering with local
  communities.
• OECD peer review report, Jan 2006