Web 2.0: A term that focuses on the ... Web 2.0 encompasse

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Web 2.0 It's Not New Technology, But it is New

• Brian Mennecke
• Iowa State University

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What is Web 2.0?

• Web 2.0 A term that focuses on the use of
  various web technologies and applications that
  can be used to information sharing and
  collaboration.
• Web 2.0 encompasses social media, social
  networks, wikis, blogs and other software tools
  that connect people into loosely or tightly
  coupled networks
• Social Media a class of technologies that have
  in common a participatory mode of information
  collection, validation, and publication
• Social Networks a class of technologies that
  focus on tying groups of people together into
  loosely aligned groups based on common interests
  or affiliations
• Wikis A web-based software applications designed
  to allow end-users to create, edit, and link web
  pages
• Blog derived from the term web log is
  essentially an online diary of commentary,
  activity logs, and other content developed by a
  blog author

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Why is Social Media so Popular?

• Fundamentally, human beings are social creatures

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Why Social Media for Business?

• What drives Web2.0?
• Ease of deployment and use
• No need to wait for IT
• Pull from millennials
• Innovation without permission

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Socially Connected Employees

• What makes an organization successful?
• Employee knowledge
• Relationships between employees
• Share information
• Capture knowledge
• Collaborate
• How to measure social networks
• Social Network Analysis
• Degree Centrality
• Betweenness Centrality
• Closeness Centrality

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Socially Connected Employees

• The bottom line? What is valuable in an
  organization?
• People
• Information

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But why does it work?

• Network effects
• Social Webs link and connect existing
  relationships
• Social Webs build and expand new relationships
• Engagement
• Participants engage with other social actors
• Participants engage with applications
• Participants engage through linkage tools

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But why does it work?

• Connections and Information
• Connections represent structure
• Structure leads to information
• Information plus connections leads to actions
• Actions, when captured, are a form of information
  (analytics)
• The cycle is self-propagating

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A self propagating system
Social Connections
Observed Structure
Actionable Information
Information About Social Actions
Social Actions
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Group Phenomena

• Crowdsourcing
• Ideation
• Funding
• Work
• Decision making
• Wisdom of crowds
• Mobs or Wise Groups
• Wisdom of the lemmings

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Examples of Social Media

• Internet Forums
• Blogs
• Wikis
• Podcasts
• Photo Sharing
• Video/Vlogs
• IM

• Wall Postings
• VoIP
• RSS
• Mashups
• Social Bookmarks
• Social networks
• Collaboration Tools

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Internet Forums

• Web messaging boards that enable multiple users
  to share comments, insights, links, etc.
• Content is displayed in chronological order or in
  threaded lists
• Comments or questions branch form the root of a
  set of responses and further comments

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Weblogs (Blogs)

• A digest of commentary, ideas, and information
  generated by an individual.
• Online diaries
• News and information
• Technical support and knowledge bases
• Politics and commentaries
• Project management and team blogs
• Vlogs video blogs

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Wikis

• Wikis are web pages that can be edited by users
• Wikis include
• Textual and graphical content
• Links to other sites
• The term Wiki is a derivative of WikiWikiWeb
  (i.e., the first wiki software)
• Wikiwiki is Hawaiian for quick

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Podcasts

• A podcast is a digital audio file containing
  content similar to radio broadcasts
• Podcasts can be distributed as
• Direct downloads
• Streaming broadcasts
• RSS feeds

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Photo Sharing

• Sites that allow people to publish or share
  photos with either the public at large or with a
  private group
• Flickr
• Snapfish
• Woophy

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Video Sharing

• Youtube.com is the archetype. Users upload and
  share video content
• GodTube
• GoFish
• Ifilm
• Liveleak
• Metacafe
• OneWorldTV

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Instant Messaging

• IM is a text-based form communication between two
  or more people that can be conducted
  synchronously or asynchronously.
• IM is one of the oldest yet most popular Internet
  communication tools

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Wall Postings

• On Facebook the Wall is a space on a users
  profile page where friends (i.e., other users who
  have been given access to the users private
  profile) can post messages for the user.
• The wall is a way to quickly update a friend with
  comments, news, information, etc.

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VoIP

• Voice over Internet Protocol (VoIP) is an
  Internet-based protocol designed for the
  transmission of voice.
• VoIP is often free, particularly if the calls are
  between two or more VoIP participants.
• VoIP services often also support video and
  collaboration tools like whiteboards
• Skype is one of the best known VoIP providers

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RSS

• RSS (Really Simple Syndication) is an XML-based
  tool for providing Web feeds designed to publish
  frequently updated content such as blog entries,
  news headlines or podcasts.

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Mashups

• A web site created by combining content derived,
  often through RSS feeds, from other web or online
  content.
• Mapping
• Photo and Video
• News
• Shopping and Consumer applications

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MashupsMaps
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MashupsPhotos
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MashupsNews
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MashupsProducts
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MashupsProducts
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Social Bookmarks

• Designed to let users upload, store, manage,
  search, and distribute web page bookmarks

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Social Bookmarks
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Social Networks

• Social networks are software tools designed to
  create and maintain online social communities of
  people who share interests and activities or who
  are searching for others with shared interests
• There are numerous social network sites

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Second Life A 3-D Social Network
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Collaboration Applications

• Various online tools that can be used by groups
  and teams in structured team applications
• Group and Collaborative Editing
• Email and Messaging
• Team Scheduling
• Voting and Decision Support
• Brainstorming
• Information and Knowledge Management

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Collaboration Applications
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Collaboration Applications

• Group Support Systems, Electronic Meeting
  Systems, and Groupware
• Structured meeting tools designed to allow teams
  to collaborate and arrive at decisions associated
  with complex decisions

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Collaboration Applications

• Applications include
• Electronic Brainstorming
• Group Outlining
• Voting
• Alternative Analysis
• Topical Commenting
• Idea and Topic Categorization

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Collaboration Applications
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Collaboration ApplicationsA Decision Room
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Collaboration ApplicationsVideoconferencing