Foreign Language and Business Communication Teaching in the midst of the Waves of Change in Higher E

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Foreign Language and Business Communication
Teaching in the midst of the Waves of Change in
Higher Education

• ITK 2007
• Maija Tammelin, Senior Lecturer
• Helsinki School of Economics
• Dept of Languages and Communication
• maija.tammelin_at_hse.fi

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The First Wave the 1980s
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The Second Wave 1990 -1994
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The Third Wave 1995 - 2000
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The Fourth Wave 2001 - 2006

• Technology and Pedagogy Where is the Promised
  Revolution? (Salomon, 2002)
• no such pedagogical reforms that expected
• technology domesticated to adapt to the
  prevailing educational philosophy

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Change is slow

• A longitudinal research project by Peppi Taalas
  on English teachers technology use and its
  impact on teaching practices (1994, 1997, 2001,
  2005)
• Use of ICT increased but not in accordance with
  the national strategic goals
• Use quite traditional
• Further training has had little effect on the use

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The Fourth Wave 2001 - 2006

• Calming down after the storm.
• Has the enthusiasm of the Third Wave drowned
  because
• the use of ICTs and online/ blended learning
  course formats have become commonplace
• institutional policy documents, quality control
  programs have been launched
• handbooks and guides have started flooding

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Online courses at HSE

• English Business Communication (Bachelor level)
• Managerial writing
• Academic writing
• Environmental communication
• International Business Communication (Masters
  program)
• Advanced managerial writing
• Communication for Corporate Social Responsibility
  (CSR)

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Communication for corporate social responsibility

• Defining CSR  (20 points)
• Writing an individual paper
• Peer reviewing papers in online small groups (5
  points)
• Revising the paper based on the feedback given in
  small groups  and by the tutor (15 points)
• Analyzing  CSR (30  points)
• Reading assignment
• Writing an essay answer to the given exam
  question based on the reading material (15
  points)
• Writing a Reaction Paper based on the reading
  material (10 points)
• Small group discussion based on the reaction
  papers decision making (5 points)
• Researching CSR (45 points)
• Writing a brief outline of the intended research
  paper (pass/fail)
• Commenting on other students outlines in small
  groups (pass/fail)
• Submitting the first drafts of research papers
• Peer reviewing two other students research
  papers (10 points)
• Revising and submitting the final paper(35
  points)

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The Fifth Wave 2007
Social Media
podcasts
blogs
vlogs
wikis
message boards
mobile technologies
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NET GENERATION
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Net generation students are

• digitally literate
• connected
• experiential
• immediate
• social
• who have visual-spatial skills and an ability to
  concentrate on many simultaneous activities
• who learn better through discovery than by being
  told (Oblinger, D. Oblinger, J. 2005,
  EDUCAUSE))
• ?

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Changing working life

• - communication practices in todays workplace
• - workplace training just in-time learning

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THANK YOU!