SUCCESS OF THE TOURISM DEVELOPMENT MODEL

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SUCCESS OF THE TOURISM DEVELOPMENT
MODEL (MAURITIUS)
presented by
Mr DAN BUNDHOO Former Director of AHRIM
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MAURITIUS

• Location Southern Africa, island in the Indian
  Ocean, east of Madagascar
• Area Total 2,040 sq km
• Population 1,233,400 (2004)
• Life expectancy at birth (2004) 68.7 (Male)
  75.6 (Female)
• Literacy rate (2000) 88.7 (Male) 81.5
  (Female)
• GDP per capita (2005) US() 4,852

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NATURAL ADVANTAGES (1)

• Mauritius is an island, blue lagoon, fine sandy
  beaches
• No wild animals or serious disease
• No aboriginals or indigenous inhabitants
• Mauritians are bilingual
• No national militancy such as language

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NATURAL ADVANTAGES (2)

• Independence a peaceful democratic transition
• Old solid banking system
• Tourism development without safety nets
• Glorious Sales People like Mark Twain, Joseph
  Conrad and Charles Baudelaire

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DELIBERATE ACTIONS (1)

• Creation of MGTO (now MTPA) as early as 1959
• Democracy. Political stability alternance
• Separation of powers
• Free education up to tertiary level
• Free transport to students
• Connectivity
• MTPA budget

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DELIBERATE ACTIONS (2)

• Creation of Institutions as IVTB and Hotel School
  of Mauritius and the Air Mauritius Ltd
• Road network around the island
• Government Incentives as Duty Concessions and Tax
  holidays
• Openness for employment of foreign managers and
  chefs
• Top class tourism
• Renovations

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MAXIMISING ON OPPORTUNITIES

• Diversification from Sugar to Tourism
• Building on cultural ties with France UK
• Local private sector capital
• Celebrity marketing
• Knowledge hub and regional spread

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TANGIBLE RESULTS

• Gross domestic product

• Tourist arrival and revenue

• Employment

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GROSS DOMESTIC PRODUCT
BACK
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GROSS DOMESTIC PRODUCT
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TOURIST ARRIVAL AND REVENUE
BACK
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TOURIST ARRIVAL AND REVENUE
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EMPLOYMENT
BACK
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EMPLOYMENT
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MISSING OPPORTUNITIES

• Air access policy unit
• Tsunami and special marketing plan
• Authorisation for special flights
• Mismatch between Air Fare and Room Rate
• Conservatism on broadening market base
• Branding of Mauritius

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THANK YOU