An Introduction to

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• An Introduction to
• NC Get Ready!
• April 14, 2009

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About Advanced Energy

• An independent, non-profit organization
  established in 1980
• Mission Create economic, environmental and
  societal benefits through innovative and
  market-based approaches to energy issues

• History of pioneering sustainability initiatives,
  transforming markets and helping technology
  transition from RD to commercialization

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AE Transportation Sector
Since 1991

• Infrastructure and Logistics
• Develop and implement infrastructure to support
  the adoption and acceptance of electrified
  transportation.
• Enable the creation of electrified regions that
  include infrastructure and corresponding
  vehicles.
• Testing, Validation and Demonstration
• Accelerate the market penetration of electrified
  transportation through performance verifications,
  demonstrations, and infrastructure development.
• Outreach and Facilitation
• Work with stakeholders to positively impact
  acceptance and integration of electrified
  transportation.
• Inform policymakers of the social, environmental
  and economic benefits of electrified
  transportation.
• Influence vehicle purchase decisions to support
  electrified transportation.

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AE Transportation Sector (cont.)
Related Initiatives Services

• Infrastructure and Logistics
• Charging Station Infrastructure
• Truck Stop Electrification
• Smart Grid
• Testing, Validation and Demonstration
• Plug-in School Bus
• Plug-in Bucket Truck
• Plug-in conversions
• GridPoint/V2Green

• Outreach and Facilitation
• End Users (Public, Corporate, Government,
  Education)
• Conference and Workshops
• Working Users Groups
• Decision Support
• SMARTT Challenge EcoCAR Challenge

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Background Electrified Transportation

• What is Electrified Transportation
• Vehicles
• Hybrid Electric Vehicles (HEV)
• Plug-in Hybrid Electric Vehicles (PHEV)
• Electric Vehicles (EV)
• Infrastructure
• Charging Stations
• Electrical Load Management
• Technical Support
• Incentives, Policies and Drivers

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Background Why electric?

• Electricity is better than Oil
• Economics Electricity cost per mile is about a
  quarter of gasoline cost per mile
• Cleaner CARB estimates that a PHEV with 20 mile
  EV range emits about half the GHG of a comparable
  gasoline car
• Security nearly 2/3 of US transportation oil is
  imported 3 of power generation in the US comes
  from oil.

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Background When are they coming?

• Electrified vehicles are here and more are coming
• Hundreds of thousands of vehicles are on the road
  today
• Conversions, retrofits and kit vehicles are
  already available
• Within the next several years nearly a dozen
  manufactures will offer plug-ins and electric
  vehicles over 18 have given intent to produce
• Tens of thousands of plug-ins and electric
  vehicles available in 2010-2012 from automakers
  such as Ford, GM, Toyota, Nissan, Mitsubishi

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Background Understanding the Issues

• Automobile manufacturers face an uncertain market
  in the best of economic times
• Consumers are skittish of committing to
  technologies they perceive as unproven
• Vehicle availability is not synonymous with
  adoption.
• Limited infrastructure to support electrified
  transportation
• Cost will initially be higher than conventional
  vehicles, which may hinder prospective buyers or
  raise concerns for dealerships (batteries are
  expensive)
• Range anxiety - availability of convenient
  fueling

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RMI - Project Get Ready

• Project Get Ready (PGR)
• Officially launched by the Rocky Mountain
  Institute (RMI) on February 24, 2009
• Help community stakeholders work together to Get
  Ready - to prepare for and adopt electrified
  transportation
• Provide a national forum for pioneering
  communities lessons learned, best practices,
  and overall progress
• Three (3) cities selected as the pioneers
  Raleigh, Indianapolis and Portland
• Triangle area added shortly thereafter
• NC Get Ready!

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What is NC Get Ready!

• NC Get Ready! is a new initiative being piloted
  in the Triangle area, supported by a consortium
  of cities, government officials, industry leaders
  and not-for-profit organizations.
• Vision To create positive social, environmental
  and economic benefits for North Carolina by
  accelerating the transition to electrified
  transportation.

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NC Get Ready Key Objectives

• Educate stakeholders on the viability of plug-ins
  electric vehicles and to overcome
  misconceptions or concerns that hinder adoption
  of new technologies.
• Establish sound infrastructure to deliver a
  network of charging stations that meet the needs
  of vehicle owners, without jeopardizing the
  stability of the power grid.
• Build relationships with car makers and
  supporting technologies/services, and assure the
  availability of plug-ins electric vehicles in
  North Carolina.
• Explore opportunities for economic development
  among green-minded vendors and manufacturers
  seeking a viable and forward-thinking location to
  grow their business.

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NC Get Ready Moving Forward

• Facilitate working groups
• Collaborate with car makers and supporting
  technologies/services
• Identify prime usage corridors
• Site selection is underway for 10 charging
  stations
• Identify job growth and economic development
  opportunities for North Carolina
• Develop a roadmap that can be implemented across
  NC
• Explore funding opportunities to implement and
  expand the NC Get Ready! initiative

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NC Get Ready!

• We are one of the first in the nation to make a
  true commitment to the widespread adoption of
  green transportation technologies bringing
  cleaner air, better health, job growth, lower
  dependence on foreign oil, and an even greater
  sense of pride to our community.

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Jeffrey M. Barghout Director of Transportation
Initiatives JBarghout_at_AdvancedEnergy.org 919-587-9
006 NCGetReady_at_AdvancedEnergy.org