Marketing Your Business

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Marketing Your Business

• Resources and Research
• at the
• Seminole County Public Library
• Presented by
• Ginny Howerton, Business Services Program Manager

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Trash!!

• Some market research is
• nothing
• but TRASH.
• www.sba.gov

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Peanuts!!

• Marketing research can be done for peanuts.
• www.sba.gov

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Seminole County Public Library

• Five branches
• Professional research experts
• Accessible 7 days a week
• Phone, e-Answer
• On the Web

Your key to knowledge
www.seminolecountyfl.gov/library
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Marketing questions?
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Who are my customers and potential customers?
SCPL
Can and will they buy?
What kind of people are they?
Am I offering the kinds of goods or services they
want?
Where do they live?
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How does my business compare?

• Who are my competitors and how and what are they
  doing?
• How does my business measure up to the industry?

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How can the library help you

• Determine your customers needs (Market
  Research)?
• Analyze your companys competitive advantages
  (Market Strategy)?
• Find specific markets to serve (Target
  Marketing)?

www.sba.gov
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BizQiz Question 1
Americas small businesses employ what percent
of the countrys private workforce?

• A. 50
• C. 15
• http//www.sbaonline.sba.gov/

B. 25 D. 75
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Where are my customers?

• Im an appliance dealer and I believe I can grow
  my business and sell major appliances to new home
  construction contractors.
• Which counties around our area are building the
  most new houses?

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Who is my customer, and how can I reach them?

• Maybe I should sell ranges, fridges and
  dishwashers to those contractors
• building all those new homes
• in Volusia County.
• How can I find a list of builders?

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BizQiz Question 2
What is the worlds oldest family-owned business?
B. Stilton Gravestone Company D. DeBeers
diamond trading company

• A. Zildjian cymbal and drumstick company
• C. Kongo Gumi-
• construction company

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How does my business compare?

• Who else is selling appliances in the area?
• How do I compare?

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How do I contact them?

• According to the newspaper article I found, there
  are a lot of potential customers that are
  renovating and remodeling kitchens
• in Winter Park.
• How do I find addresses to send them a mailer
  about my appliances?

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BizQiz Question 3

Bill Bowerman, founder of the shoe company Nike,
got his first shoe idea from staring at what?

• A. A televised sporting event
• C. His mother

B. A rubber tree D. A waffle iron
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Whats going on in the home appliance industry
that may help me decide how and what to market?
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What do those customers want?

• The articles on the trends forecasts for the
  home appliances industry indicated that consumers
  are looking to upgrade,
• to higher-end major appliances like
• Viking ranges.

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Where to advertise?

• I want to run advertising for my high-end
  appliances in newspapers and local magazines here
  in Central Florida.
• How do I find out which publications
  would be best and what their ad rates are?

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Where do I start?

• The Seminole County Public Library offers dozens
  of books on effective marketing for small
  businesses that want to grow into bigger
  businesses.
• Check out our catalog online
• www.seminolecountyfl.gov/library

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• Seminole
• County
• Public
• Library
• System

Your key to knowledge
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What questionsdo you have?