4 Steps to a Profitable Business

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Inspiration and Marketing Strategies for
Entrepreneurs
Tammy Hawk-Bridges
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Hi there! My name is Tammy Hawk-Bridges. I
provide marketing training and education for
entrepreneurs. I hope youll visit my website
Perfect Marketing Equation - www.perfectmarketing
equation.com and also follow me on Twitter
_at_THawkBridges.
Hi there Im Tammy! Ready to learn about
marketing?!
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4 Steps to a Profitable Business
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Step 1 to a Profitable Business Know Your
Perfect Customer
If youre going to grow a profitable business you
must know who your perfect customer is.
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Everything you do to market your business, how
you structure your website, how you communicate
on social media, every decision you make
directly connects to your perfect customer
profile.
Were living in an 8-second attention span world.
That means if youre talking to everyone youre
talking to no one.
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Step 2 to a Profitable Business Dont Take on
Bad Clients
If a prospective client doesnt fit your customer
profile, dont bring that client into your
business.
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There will come a time when youll know in your
gut that a potential client is not the right fit
for your business.
What you dont realize is that customer will end
up costing you more money than theyre worth.
Bad clients cost a lot of money. Theyre cancer
to a growing a business.
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Step 3 to a Profitable Business Make Good Long
Term Decisions
You need to be focused on the big picture, not
immediate gain.
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When youre constantly focused on immediate gain
in your business (i.e. taking bad clients because
you need money) you literally freeze growth in
your business.
Nothing will ever change. Youll always be
robbing-peter-to-pay-paul in your business.
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Dont always make decisions in your business
based on the low-cost factor. The cheapest choice
may not be the best decision for your business.
As a matter of fact, most of the time the
cheapest choices comes with other consequence.
They also may have other costs attached to them
in the backend.
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For example, choosing a cheap website or the
cheapest web developer. It may look okay to the
eye but when analyzed you may find that your
low-cost designer didnt actually understand
Internet strategy as a result you have a cute
visual website and no visitors.
No Visitors No Leads No Leads No Business
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The entrepreneur that grows a profitable business
knows they need to make good decisions. Dont
do what I call brown-bagging in your business.
Dont constantly make bad decisions just because
its the cheap way out.
Look at how your decisions impact your business
over the long term, dont be focused on
short-term gain.
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Step 4 to a Profitable Business Design a
Marketing Process in Your Business
A marketing process are the marketing tools
youre using in your business and how youre
using them, as well as how often.
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The outcome of the marketing process ideally
should be a specific revenue gain or revenue
goal. The problem here is most entrepreneurs I
talk with dont have revenue goals.
If you dont have a revenue goal in your business
then how do you know if your marketing is
working? How do you know if your business is
growing?
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Decide how many new clients or customers you want
in your business, what types of marketing avenues
youll be using, and then what you want the
outcome (revenue goal or clients gained) to be.
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If you enjoyed this presentation you can visit my
blog and read the entire post
http//www.perfectmarketingequation.com/4-steps-pr
ofitable-business/
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Please visit www.perfectmarketingequation.com
for many other marketing lessons for
entrepreneurs!
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Also check out these FREE training
resources Design Your Own Marketing Strategy
Process www.perfectmarketingequation.com/marketi
ng-strategy-blueprint-for-2015/ How to Find
Your Niche www.perfectmarketingequation.com/niche
-marketing/ The Pajama Entrepreneur www.thepjent
repreneur.com
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Also check out my Video Marketing Library for
quick lessons on how to market your
business! www.perfectmarketingequation.com/market
ing-videos/
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Connect with me! Twitter www.twitter.com/THawkB
ridges Facebook www.facebook.com/TammyHawkBridge
s YouTube www.youtube.com/user/THawkBridges Goo
gle https//plus.google.com/u/0/TammyHawkBridges

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