Channel Partner Program

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Channel Partner Program
Its not just what you know, its who you know.
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Who is HETRA? What are HETRAs Solutions? Why
partner with us? What is the opportunity? The
Program
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Who is HETRA?

• An OEM, a value added reseller, a systems
  integrator, a partner to prime contractors, a
  distributor or direct service provider
• Secure, rugged or mobile and often all three
• COTS, build to order or custom solutions
• ISO 90012000, NSA ETPP, ETTSP ZEP certified
• NATO-approved products (NRPL)
• Over 35 years of engineering, product design and
  manufacturing

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• Locations in
• USA Canada England Italy
• Top Secret Facility
• NSA approved for TEMPEST test and certification
  (ETTSP)
• NSA approved for TEMPEST manufacturing (ETTP
  ZEP)
• NATO approved products (NRPL)
• Secret, Top Secret SCSI cleared personnel
• ISO 9001-2000 Certified

HETRA Secure Solutions HeadquartersPalm Bay,
Florida, USA
www.hetrasecure.com
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Product Service Overview
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To be one of only a handful of companies in the
entire world recognized for its expertise in
secure data protection is no small achievement

• A world wide supplier for over 35 years
• HETRA sets the standards
• Miniaturization
• Integration
• Ergonomics
• Rugged designs
• Mobile or stationary
• TEMPEST expertise

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Data Technology Products packaged to provide the
best of wireless connectivity with the toughest
specifications for durability

• Computers
• Printers
• LCDS
• Laptops
• Keyboards
• Peripherals
• VMEs
• ATRs
• Custom Solutions

• Rugged rather than just well built or durable
• Semi-Rugged/Ruggedized
• Fully Rugged
• Ultra Rugged
• MIL-STD-810, IP ratings, and NEMA protection
  ratings.
• Compact
• Lightweight
• Highly Configurable
• Easily Upgradeable- minimum five year
  sourceability

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When tough isnt tough enough

• Shock-Resistant Hard Drive
• Spill and Dust Resistance
• Magnesium Casing
• Sealed Ports and Slots
• Outdoor-Readable Displays
• No Fans
• Tested for Ultra Reliability
• Professional services for complete,turn-key
  integrated systems
• Fixed cost solution
• Quick time to market
• System investment protection

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Engineering

• Conceive and develop innovative equipment for
  secure computing in unique environments.
• Provide electrical, mechanical, and TEMPEST
  engineering services for end users with
  challenging equipment needs.
• Early-stage concepts to established platforms
• Large integrated systems to disposable devices to
  cost reduction of existing products.

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• Systems
• Concept generation
• Rapid prototype development
• Proof of Concept
• Contract Testing
• Functional Testing
• MIL-STD 810
• NSTISSAM TEMPEST 1/92
• AMSG 720B 788A
• EMI/EMC testing
• MIL-STD 461-A/B/C/D/E
• FAA profiling

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• Electrical Design
• Embedded systems design
• Custom board design
• Motion control applications
• Microcontroller DSP
• Choice of Intel or AMD-based systems
• Test fixtures
• Mechanical Design
• TEMPEST and Rugged Enclosures
• Broad material utilization and process
  application experience
• 2D 3D design

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• Rigorous Design Control
• Project Management
• Requirements Management
• Concise test plans and reports
• System/sub-system verification an validation
• International Standards
• Detailed design documentation

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Outstanding Service Support

• Maintenance, Repairs Warranties
• Tremendous flexibility
• Dedicated tech support, tailored to fit your
  needs
• Contact Customer Support 24/7/352
• TEMPEST Maintenance Certification (including
  train the trainer arrangements)

Maintenance
Repairs
Warranty

• Recommended Spares List
• Maintenance Plans
• Performance-Based Instruction designed for
  TEMPEST repair maintenance
• Self Service Support
• Knowledgebase

• US based technical support
• European based technical support
• English, French and Italian speaking technical
  support team
• TS Cleared personnel
• On site or return to depot
• YourChoice repair options

• Standard three year limited warranty on all
  products
• Optional 4th 5th year warranty extension
• Extended service contracts
• Industry unique LIFETIME TEMPEST integrity
  warranty

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Beyond high quality products

• Prototypes Production
• Quick turn prototyping
• Rapid production
• First Article to high volume
• In House Machining
• In-House Metal Fabrication
• 3rd party component integration
• Configuration Management
• One Source
• 3rd Party Solution Technology Partners
• 8a Small Business partners in support of the
  Governments socio-economic goals

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Beyond high quality products

• Additional Services
• Pre-sales Consulting / Design / Engineering
• Program management
• Installation
• Hard drive imaging
• Real-time Tools
• Support for a broad range of device drivers
• Variety of packaging options
• (Commercial, MIL Spec Custom)
• Asset tagging
• Distribution (ITAR Export)
• Bonded Storage
• Logistics
• Mission critical expedites for immediate
• government needs

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Why Partner with HETRA?

• Incremental Growth where your company is unlikely
  expand itself
• HETRA is a niche market player
• Technical Leadership (Growth markets growing
  markets)
• Customer Focus
• Globalization
• Growth
• Flexibility Choice
• HETRA is dedicated to customizing solutions to
  meet your unique needs even at lower volumes

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Channel Partner Program
Partner Roles Participation Levels Benefits
Requirements Partner Plan
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Partner Types

• You decide your role
• REFERRAL
• Leads referred to HETRA
• RESELLER
• Sells stand alone HETRA products services
• VAR PRIME CONTRACTOR
• Sells product services to compliment a
  solution
• OEM
• Private Label, part of another solution

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Partner Levels
You decide your commitment REFERRAL RESELLER V
AR OEM
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Solution Partners - offer industry-leading
solutions to customers and are committed to HETRA
at a very high level. Support services, discounts
on training, field engagement, and joint business
planning are some of the benefits partners
receive at this level.
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Strategic Partners Limited to partners who meet
certain criteria. Strategic Partners have a high
degree of business synergy with HETRA and
generally cover a broad market. Partners at this
level receive dedicated account management with
senior executive involvement, joint marketing and
a high level of visibility with HETRA and its
customers.
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• Strategic Global Alliances - HETRA establishes
  relationships with a few highly significant
  alliances on a truly global basis. Strategic
  Global Alliances
• Require commitment from both parties for key
  strategic resources
• Utilize senior level executives to develop,
  market and sell joint solutions
• Establish broad market coverage
• Achieve a leadership position with analysts and
  market influencers
• Expect both parties to commit to generating
  revenue
• Negotiate criteria and benefits individually

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Sales Benefits Requirements
Excludes Non-discountable Products Partial
Channel Partner Discounts may be applied to
select Products.
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Marketing Benefits Requirements
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Training Benefits Requirements
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Building Partnerships

• We have high expectations regarding this type of
  undertaking. They include
• Clearly defined, mutually agreed-upon technical
  and business goals to which the partners all
  commit.
• Measures of success are agreed upon as well
  progress toward the objectives is quantified and
  continuously monitored.
• Management at the highest level is committed.
• Team members stay focused on commercial
  opportunities.

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Building Partnerships

• Introduction
• Promotion
• Post Partner profile on HETRA website
• Press Release (based on Partner Level)

• Planning
• Assess training need/schedule
• Consider business referrals
• Forecasts
• Alliance Partners Monthly
• Strategic Partners Quarterly
• Solution Partners Annually
• Cooperative Marketing and Sales planning

• Support
• Online Partner Resource Center
• Campaign Center
• Presentation Slides
• Events
• Product training for sales and support staff

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Summary

• HETRA solutions allow you to focus on your core
  business and enables increased revenue
  opportunities
• Diversify
• Multi Market Applicability
• Increase market penetration
• Enhanced product development
• Enhance competitiveness in domestic and global
  market
• Leading solution provider
• Reduce costs
• Unsurpassed level of service and support

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Thank you. Questions?