Channel Partners:What you must know for a terrific H2 and Beyond

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Channel Partners What you must know for a
terrific H2 Beyond
Your brand shouldnt have to be a competing
priority for your demand gen partner it should
be the only priority. With demand-gen marketers
grappling with economic turmoil, its safe to say
the challenges marketing faces this year look
different. Your channel partners must be adept at
branding (not just demand gen) to know your
brand, how it speaks to its audience, and why
they should remember it. Dilution Start with
creating a plan, including all your channel
partners, to ensure they dont dilute the
marketing you do. Remember, theyre doing it not
just for your brand but also for other
companies that encompass your competitors too.
All customer journeys are not similar, and your
brand needs a tailored approach. For instance,
at Ciente, we ensure that one team only works for
a partner at a given time. A plan like this
establishes the authenticity of the marketing
plans for our clients. Transparent
Communication Open, honest communication is key
to a successful partnership. Create partner
programs that help both teams to work on
feedback with agility and pave the way for
aligned goals and messaging.
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No one can deny the significance of how crucial
it is to get buy-in from stakeholders for channel
partners. If your channel partner can help you
translate this value for the internal ecosystem,
itd make it easier for you to score better
investments in the future. Shared
Experiences Your partner shouldnt act as a
vendor but as an extension of your brand. Shared
wins can help you and your channel partner form
a real relationship, achieving success and
innovation cost-effectively. Like any
partnership, mutual wins would help market to
your customers with the combined power of two
brands. In the end With limited budget, time,
and resources, theres only much you can do
alone. Your channel partners should be as
excited for your success as your team, helping
you better sense how your product and
technologies fit in the customers life.
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