Inspiring Our Community to Donate Life

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Inspiring Our Communityto Donate Life
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Donate Life Americawww.donatelife.net
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• Goals

• 100 Million Actionable Donor Designations (ADD)
• 50 Designation Rate

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Donate Life California Registry
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Signing Up at the DMV
Drivers License and ID Application/Renewal Forms
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Making the Pink Dot Stick
Pink DONOR Dot is printed ondriver licenses
and ID cards
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Donation Limitations
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Document of Gift
Nolimitations
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Document of Gift
Limitations
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Donate Life California Registrations
Total Designated Donors, Jul 2006-Present
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Donate Life California Registrations
Donor Designation Rate, Jul 2006-Jun 2007
DMV Launch
RoseParade
3m AdCampaign
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Designation Rate, 2Q 2007
50
30-49
lt30
Cume 28
CA 22
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Impact of Registries on Consent
Designated Donors as Pct. of Recovered Donors
37 states
35 states
26 states
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Designated Organ Donor Rate, 2Q 2007
40
Cume 23
Note Montana 100
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Donate Life AmericaMulticultural Campaigns
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Public Relations
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Donate Life Run/Walk

• Sixth-year fundraising event at Cal State
  Fullerton
• 2007 5,000 participants

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Donate Life Run/WalkDonor Family Participation

• Team packages w/custom T-shirts
• Circle of Life Garden

Team Christy Bueno, 177 strong
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Donate Life Rose Parade Float

• Brings inspiring donation message to Americas
  New Year Celebration
• Normalizes donation
• Engages nationaltransplant community
• Huge local, nationalmedia exposure

2007 Giving From The Heart
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Regional Media Coverage, 2007

• 87 news stories in OneLegacy service area

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National Media Campaign

• 550 news stories in four years

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2008 Rose ParadeA Celebration!
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www.DonateLifeFloat.org