Sustaining life in no mans land

1
Sustaining life in no mans land

• Dr Anita MacNabb
• Business Institute
• University of Ulster

2
(No Transcript)
3
Revealing the Iceberg Peter Lloyd
4
Life in no mans land

• Social Enterprises are hybrids mixing social
  values and goals with commercial practices.
  Leadbetter 2002 p3
• They are driven by social goals education,
  childcare, family support
• But deliver through the market by selling
  services and products

5
The Trading Continuum for Social Economy
Organisations
Sources of Income Generation
100 trading
50 trading
100 Grants/ Donations
Community and Voluntary organisations that do
not trade
Emerging Social Enterprises
Social Enterprises
6
What are hybrid organisations?

• What are the specific challenges of hybrid
  organisations?
• Multiple sources of funding
• Unsustainable dependence (often on short term
  funding)
• Paid staff and volunteers, often committing extra
  time to the organisation
• Large organisation/public sector working
  practices
• Varying motives of management

7
The tensions

• Constitutionally uncomfortable
• Profit v..social impact
• Clients ability to pay v equality of opportunity
  and access
• Volunteer labour and paid employees
• Social Need v market opportunity
• Accountability and transparency v cost
  effectiveness and efficiency

8
Opportunities in No Mans Land

• Governments failure to deliver equitable
  services including inclusive employment present
  social enterprises with an opportunity
• Blurred boundaries offer opportunities for
  creativity

9
Opportunities arising from collaboration with
private business

• HSBC and Greenworks

10
Leadership Challenges

• Inspiring the Vision Creating the Future
• Getting the right people on the bus, the wrong
  people off the bus and the right people in the
  key seats before they figure out where to drive
  the bus. (Collins)
• Work in congruence with your value base..what you
  stand for should never change..how you do things
  should.

11
Leadership Challenges

• Make strategic alliances and form partnerships
  in the much the same way as you would choose a
  marriage partner. Horstman 2007
• Focus on a mission accomplishment strategy rather
  than a financial sustainability strategy. Your
  mission is to create and sustain social value
  ..use money and resources to make it happen.

12
Management Challenges

• With reliance on public funding there is a need
  to demonstrate value
• Social accountingdemonstrate your social and
  environmental impacts. The temptation is to
  measure what is measurable rather than what is
  most valuable.

13
Management Challenges

• Integrate social auditing (eg NOW Project is
  using Balanced Scorecard and Social Return on
  Investment)
• Use indicators to
• Identify training needs
• Improve services
• Develop new products and services
• Inform internal strategies
• Improve customer and partner relationships
• Identify funding needs

14
Life in no mans land

• Requires social innovators, community activists,
  championssocial entrepreneurs! In order to
  survive these hybrid organisations need to
• Envision a future state in an uncertain
  environment
• Enact the vision by giving it direction and
  purpose and acquiring the necessary resources
• Enable it to happen by harnessing the support of
  other key people (Sykes 1999)
• The SENAM partnership is a key Enabler