Experience Makes the Difference

1

• Experience Makes the Difference

2
Why Jan Slawson Is For You

• Analyzes your home to get the best possible
  price!
• Knows Greater Seattle Area! Follows the market,
  lives and sells here
• Advertises and brings in clientele and agents to
  sell your home
• Full time, easily available, quickly responsive
  agent
• Follows through to the end of the transaction and
  after
• Assures privacy of all clients transactions
  shreds personal paperwork
• Provides exceptional service - goes the extra
  mile!
• Provides a team of professionals a list of
  great vendors
• Makes real estate a joy for sellers by making the
  process easier
• Continues to increase knowledge by continuous
  education
• Shows the years of experience in the reviewing of
  contracts
• Always keeps the sellers interests in mind
• Makes sure that time is of the essence is
  followed in all contracts

3
Timing

• Timing is critical in the business of selling
  real estate.
• The current market is the time to sell as
  interest rates are still very affordable.
• The marketplace is currently active and strong
  due to a shortage of inventory.

4
Market Evaluation

• The confidence level in our community is
  indicated by the number of homes on the market
  and the high number sold in the last 6 months.
• There seems to be a good pool of buyers looking
  for something new on the market.

5
Your Buyers Profile

• The buyer profile that will be drawn to your home
  will consist of professionals or small families.
• The buyer with a family will perhaps send their
  children to one of the good private schools in
  the neighborhood.
• There is an excellent chance the buyer may
  already live in the neighborhood.
• The buyer will be interested in the arts and an
  urban lifestyle and should be attracted to your
  convenient location.

6
Marketing

• Marketing will include photography of your
  property and creating a photo gallery to be
  placed on the Windermere Website, as well as on
  my personal websites. A DVD movie will also be
  included to give the buyer the feel for the total
  property, view, and details.
• The photographs are used to create the flyer that
  will be in your home
• Ads with photos will be placed in various news
  media - Puget Sound Business Journal - Queen Anne
  News - color ads in City Living which cover
  Madison Park, Belltown, Capitol Hill, Magnolia,
  Queen Anne.
• Seattle Times ads will be at least 2 times a
  month with open houses
• I believe that one of the best ways to promote
  your property is through the large network of
  Windermere Real Estate brokers and agents.
• Your property will be open to Windermere agents
  only on the first Monday after the property is
  listed.
• The second open house will be a general open for
  the real estate brokers.

Period Restoration of 1908 Craftsman Four
Bedroom, 2.75 baths Formal Entry, Living room
with built-in bookcase Box beam ceilings in
Dining room w/built-in cabinets Kitchen with
granite counters, stainless steel appliances
- DCS gas range/oven, Bosch dishwasher,
microwave/convection oven, side by side
refrigerator French doors open to back deck off
kitchen Custom, professionally hand-crafted Fir
cabinetry Master suite on main floor with
spacious tiled shower, hex tiled
floor, pedestal sink Main bath tiled floor,
wainscoting on walls, re-enameled clawfoot
tub, custom cabinet with leaded glass, high end
period fixtures, pedestal sink, crystal
chandelier Second bedroom on this floor has full
closet with antique French doors and paned French
doors to back deck Lower level is a finished
day-light basement with family room and full wet
bar with under counter refrigerator and custom
cabinetry and French doors to fenced back yard,
just down the stairs from the dining room Two
large bedrooms have insulated paned Anderson
windows Real red oak floors have engineered
backing for stability Shop/storage has exterior
door to yard Interior exterior walls/ceiling
are insulated Full tiled bath has jetted
chromotherapy tub, custom cabinetry period
fixtures Period woodwork, doors, hardware, and
details match seamlessly with the
original craftsman style Newer gas water heater,
gas Trane furnace w/separate electronic air
cleaner, upgraded ducting, copper water pipes,
central vacuum system Hardwired fire alarms
lower level Wired for two phone lines/DSL, many
CTV outlets Information provided as a
courtesy only, buyer to verify

7
Communication

• I will follow up with phone calls after showings
  and give you feedback often.
• You will hear from me at least once a week, most
  likely more often as showings occur.
• I have a presence on Queen Anne.
• I live and work primarily on Queen Anne and
  nearby neighborhoods. My own home is just minutes
  away, so I can be at your home in very short time
  to show your home, and replace flyers.

8
Closing

• You can expect to close the transaction within 30
  to 60 days from acceptance of the offer.
• Once you have an acceptable offer, our role as
  listing agent shifts to transactions specialists.
• I work with the buyers lender to verify the
  buyers financial ability to perform.
• I accept and deliver all required support and
  legal documents.
• The costs involved will include Excise tax 1.78
  of the sale price, escrow fee, title report and
  the brokerage fee total fees should not exceed
  8.5 of the total sales price.

9
Example of Marketing Calendar

• Following is the proposed marketing plan for the
  first month for this home. If it does not sell
  within that time, then an additional marketing
  plan shall be employed
• Before listing Shoot DVD (for house listings)
  for mailings to neighbors
• Shoot pictures for photo gallery on
  Windermere, NWMLS, website
• Prepare home for selling, staging if necessary
• First Week Listing in Multiple with pictures
• Mailing to neighbors with DVD, invitation to
  first open
• Postcard to 1000 people on Queen Anne
• Sign in place, key box on the day of listing
• Color flyers in home, black and white in box
  outside
• Ad in for 1st Open house from 1-4
• Flyers delivered to 800-1200 agents Seattle
  Eastside announcing
• brokers open
• Brokers open for Windermere Agents first
  Monday 11-1
• Two separate ads in the Queen Anne News/one
  with picture
• Open house with ad in Seattle Times
• Open house for all agents 11-1

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Promoting Your Property

• Buying and selling real estate - a complicated
  affair
• Confidence in your broker to represent your
  interests is imperative
• Jan And Windermere Real Estate/Wall St., Inc, are
  capable of providing the ultimate support
  services for your marketing
• Signing the listing agreement is only the
  beginning