2nd half of Chapter 4..

1
2nd half of Chapter 4..
2
Hi Guys, Im Ward Hanson. Join me as we try to
get inside the head of the online
individual (psstits chapter 4)
3
www.google.com
Remember, for all your needs and wants
visit www.geocities.com/jonesrobe2002/skithenet.h
tml
4
Media real life !!
5
Media Real Life ??
6
Media Real Life
7
Media Real Life Reeves and Nass
www.geocities.com/jonesrobe2002/skithenet.html
8
Social Cues social cues Decisionsreachedonlinecan
bedifferenttodecisionsreachedthroughapersonalmeeti
ngbecauseofhowgroupdynamicschangeindifferentmeetin
gsettings(meeting,onlinemeeting,emailetc)meetingst
ructurestronglyaffectsparticipationandtheoutcomeso
fthemeeting.
9

• Quality cues
• Fewer available cues of quality, durability, and
  financial position.
• Fewer tangible signs of quality.
• TTherefore consumers are vulnerable to
  manipulation.

www.geocities.com/jonesrobe2002/skithenet.html www
.ibm.com/us/
10
Cognitive Difficulty Consumers become angry and
frustrated when they cant find the right
page Sounderstand the users, and tailor search
facilities to their needs??_at_
11

• Flow
• Consumers need flow, and flow is achieved when
  the online experience is
• Characterised by a seamless sequence of responses
• Intrinsically enjoyable
• Accompanied by a loss of self-consciousness
• Self-reinforcing

12

• Web Access
• Basically, weve already been over world usage
  stats and Wards a bit out of date.
• income is a strong indicator of web usage.
• Education, age (30-49), gender (in 1994 78 of
  users were male, down to 52 by 1998)
• language

13
Web users www.stats.govt.nz www.nua.ie/surveys/ho
w_many_online/ www.abs.gov.au/
14
www.geocities.com/jonesrobe2002/skithenet.html
Bye bye