How to align the characteristics of your webshop with your business strategy

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• How to align the characteristics of your webshop
  with your business strategy?
• Philip Vanassche
• Get Started with E-commerce Forum
• Hotel Le Meridien, Brussels
• 28th May 2009

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the message

• What you will learn today
• my business
• my shop
• segmentation and focus

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products

• commodity or unique
• cheap or expensive
• short or long lifecycle
• traditional or trendy
• simple or complicated
• niche or large audience
• experience or pragmatic

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commodity cheap long lifecycle - simple
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unique expensive - simple
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niche
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complicated (technical)
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customers

• existing or new
• b2c or b2b
• nearby or worldwide
• young or old
• cult or mainstream

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mainstream
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cult
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new b2c - mainstream
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young - worldwide
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b2b
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features

• concerning the product
• extended product info
• rich media
• inventory

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rich media extended product info
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features

• concerning the offering
• related products
• new products
• top sellers
• promotions
• combined produtcs

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related products
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promotions
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promotions ?
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features

• concerning the proces
• shipment tracking
• order status
• history
• search
• check out
• registration authentication

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history order status
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shipment tracking ?
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registration check out
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registration check out
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features

• concerning the interactivity
• mail a friend
• gift list
• customer reviews
• recommandations

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features

• concerning the community
• non commercial information
• newsletter
• web 2.0
• referral program

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non commercial info referral program
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web 2.0
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the message

• Did you learn today ?
• my business
• my shop
• segmentation and focus

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questions
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contact info

• TalesKrekelmotestraat 109-111B-8870
  IzegemBELGIUM
• Tel. [phone]Fax. [phone]E-mail
  info_at_tales.be
• Philip Vanassche
• philip.vanassche_at_tales.be