Web Publishing Brave New World

1
Web PublishingBrave New World

• Publish Online
• Session 4
• Edward Grossman

2
Types of Web Sites

• Content Sites
• Commerce Sites
• Promotional Sites

3
Sites With Content

• Content Sites
• Salon
• internet.com
• CNN.com
• Commerce Sites
• bn.com
• Promotional Sites
• Marketing copy
• BlairWitch.com

4
Simple Production

• Getting a Document on the Web
• The End Result HTML Documents

5
Simple Production Hand Editing HTML

• Cut/Paste Copy into Templates
• Text Only
• Allaire HomeSite
• Notepad Pro

6
Simple Production WYSIWYG Tools

• Cut/Paste Copy into Templates
• Beware Rich Text
• Microsoft FrontPage
• Macromedia DreamWeaver
• Adobe GoLive

7
Simple ProductionOther Simple Methods

• HTML Converters
• Beware Save As HTML

8
Simple Publishing

• FTP
• Telnet
• Development or Staging Server

9
Problems with Simple Publishing

• Production Is Labor Intensive
• Changing Multiple Pages Is a Pain

10
Publishing Environments

• Separates presentation and production from
  day-to-day editorial duties
• Make updating sites and templates easier
• End Result Dynamic Documents
• HTML
• XML
• Wireless
• Newsletters

11
Typical Pub-Tool Architecture

• Database
• Templates
• Web Server
• Editorial Interface

12
Real World ExperiencesLearningExpress

• Hand Code Files
• FTP Files

13
Real World ExperiencesWindows Sources

• Quark to HTML
• Hand Modify HTML
• FTP Files
• Preview on Dev
• Publish to Live via Web interface

14
Real World Experiencesinternet.com

• This, that, the other
• StoryServer
• PHP
• ASP
• Hand Edit and WYSIWYG
• FTP
• FTP and Telnet
• Custom Solutions MS Access Macros
• Inefficient, Hard to Support