Here’s How Your Loyalty Cards Can Help Boost Customer Retention Rates

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HERES HOW YOUR LOYALTY CARDS CAN HELP BOOST
CUSTOMER RETENTION RATES
A 100 QUALITY PLASTIC CARD
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All the business people in the world would agree
that retaining customers is easier than building
new ones. While retaining customers might seem
easy, your competitors will run over your
clientele if you are caught slacking today. The
fierce competition has raised the stakes of
employing customer retention instruments and
strategies.
Humans are inherently demanding by nature. Even
if you offer exemplary services and premium
quality products, customers are always wondering
what additional benefit you have to offer when
they purchase from you. Thats where the customer
loyalty program comes in. Customer loyalty cards
are offered by restaurants, brand outlets, and
shopping centres as souvenirs to acknowledge your
customers loyalty, granting them rewards and
benefits.
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Read on to find out all you need to know about
loyalty cards.
How Do Loyalty Cards Work?
Loyalty cards are an instrument you can use to
make your customers feel special. Although a
loyalty card is typically a plastic card that
stores your customers data, it holds immense
potential. These cards usually come with a
barcode or a magnetic strip or both so that, when
swiped, they can record any purchase or
transaction information.
While offering a personalised premium quality
card enhances your brand recognition, you would
benefit more if you link your customers mobile
numbers to your loyalty program. In such
instances, customers wont leave your store with
a bad experience even if they forget or lose the
card.
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Once the information related to the transactions
is recorded, a program helps you tally the points
and update it in your members account for
redemption at a later stage.
What are the Benefits of Customer Loyalty Cards?
Many newcomers and small business owners get
stuck up on the thought that a customer loyalty
program means youll be giving away something,
whether its discounts, sales, early access, and
so on. They fail to see the payoff these reward
programs rake in.
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Not every loyalty program is the same your brand
needs to work out which ones work best for your
organisation. Heres a list of the benefits
customer loyalty programs offer

• Boosting Customer Referrals Great referral
  programs instantly make their way into the crowd
  through word-of-mouth publicity. People love
  telling their friends, family, and acquaintances
  how they bagged the years deal. More referrals
  bring in more customers leading to a hike in your
  revenue.

• Higher Customer Retention If customers are
  offered more bang for their buck with your
  loyalty programs, they are bound to stick around
  longer.

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• More Sales Incentives encourage customers to
  spend more and bring you a higher average order
  value. Customers aim to hit the milestones you
  set up for them with your loyalty programs.

• Brand Advocacy Running a successful loyalty
  program builds trust and turns your regular
  customers into brand ambassadors and advocates.
  This group goes on to fetch new customers, raking
  in more leads and resulting in a practical,
  low-cost marketing campaign.

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What Features Should Loyalty Cards Have?
Before you head out for printing your membership
and loyalty cards, have you thought about what
features you want on your card ? Traditional
cards just dont cut it in the modern era. If you
want your customers to feel more connected and
valued, you need to check your budget and add
some features.

• Colour Scheme If you want to deliver the exact
  colour every time, go for the Pantone system.

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• Bar Codes Magnetic Strips Sequential or
  non-sequential number barcodes or magnetic strips
  are essential to Loyalty programs as they
  coordinate with POS machines to record and store
  each customers data.

• Embossing Holograms These are features that
  add a touch of sophistication and luxury to your
  cards. Embossing with gold or silver tipping add
  extra value to your cards, creating a premium
  vibe.

Other security features like UV light detection
and signature panels dont make much sense when
added to loyalty cards. But the earlier features
can help your cause and make your consumers feel
extra special and valued.
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-how-your-loyalty-cards-can-help-boost-customer-re
tention-rates/
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