How Predator Nutrition uses a Tiered Loyalty Program to Drive Profitable Growth

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HOW PREDATOR NUTRITION USES A TIERED LOYALTY
PROGRAM TO DRIVE PROFITABLE GROWTH
SUCCESS STORY
A leading sports nutrition company in UK.
Exclusive distributors to many leading brands
such as Driven Sports, PES, Body Nutrition,
Molecular Nutrition and MTS Nutrition.
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MAIN OBJECTIVES OF PREDATOR NUTRITION
INCREASE THE PROFITABILITY AND LIFETIME VALUE OF
THEIR CUSTOMERS
CREATE A DEEPER RELATIONSHIP WITH CUSTOMERS BY
CONVERTING SHOPPERS INTO BRAND AMBASSADORS AND
CONTENT CREATORS
LOYALTY PROGRAM
GET EXISTING CUSTOMERS TO TRY (AND ULTIMATELY
BUY) NEW PRODUCTS
Zinrelo.com
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STRATEGIES USED BY PREDATOR NUTRITION TO MEET
OBJECTIVES
Ability to use reward points for trying out new
products for free
A tier-based system with incremental benefits to
motivate and maximize engagement
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360-degree rewards program which rewards
customers for purchases, reviews, referrals,
email sign-ups and other form of engagements
Specific marketing campaigns based on loyalty
customer segmentation
Zinrelo.com
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1. A TIER-BASED SYSTEM

• WITH INCREMENTAL BENEFITS TO MOTIVATE AND
  MAXIMIZE ENGAGEMENT

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2. 360-DEGREE REWARDS PROGRAM

• WHICH REWARDS CUSTOMERS FOR PURCHASES, REVIEWS,
  REFERRALS, EMAIL SIGN-UPS AND OTHER FORM OF
  ENGAGEMENTS

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3. ABILITY TO USE REWARD POINTS

• FOR TRYING OUT NEW PRODUCTS FOR FREE

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4. SPECIFIC MARKETING CAMPAIGNS

• BASED ON LOYALTY CUSTOMER SEGMENTATION

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PREDATOR NUTRITION RESULTS
Using the four strategies, Predator Nutrition has
achieved a steady growth in profitability.
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This unique partnership with Zinrelo has meant
that thousands of our loyal customers have
benefited from the strategic loyalty program
which has helped us increase engagement levels
and repeat sales. The alignment is proving to be
most valuable in terms of recognizing and caring
for the needs of our devoted shoppers
Phil Slater Head of Marketing, Predator
Nutrition
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HOW PREDATOR NUTRITION USES A TIERED LOYALTY
PROGRAM TO DRIVE PROFITABLE GROWTH
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