Success and Failure of New Products and NPD

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Success and Failure of New Products and NPD

• TOPICS
• Reasons for success and Failure of New Products
• Dimensions and Norms of NPD
• The NPD process

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• Reasons for success and failure of new products
• Dimensions and Norms of NPD for consumer and
  industrial products
• Time
• Cost
• Risk

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Stages in NPD

• Stages in Proactive NPD according to the book
• Opportunity Identification
• Design
• Testing
• Introduction
• Once a product is successful there is a need to
• turn to Product Life Cycle management
• SUMMARY

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