Engineering NPD – what are the unique needs and challenges - Entroids - PowerPoint PPT Presentation

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Engineering NPD – what are the unique needs and challenges - Entroids

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Entroids Think – Plan – DO Framework Seamlessly Aligns Strategic Project Needs To Current Activities – PowerPoint PPT presentation

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Title: Engineering NPD – what are the unique needs and challenges - Entroids


1
  • Practical New Product Development (NPD)
  • For Engineers

Entroids.com
2
Topics Covered
  • Engineering NPD what are the unique needs and
    challenges
  • Lean startup, lean prod dev, stage gateso many
    methods and how to make sense of them
  • NPD methods Vs project management tools
  • Why so many projects fail in engineering NPD
  • Gaps in project management tools
  • Introducing the Think-Plan-Do framework for Eng.
    NPD
  • Entroids case study for NPD execution

3
Nature of Engineering NPD Creates Unique
Challenges
Challenges in Engineering NPD
  • Volatility
  • Uncertainty
  • Ambiguity
  • Complexity

Execution is key to NPD success
4
Role Of Methods And Tools In NPD Execution
What to do
Methods
How to do it
PM Tools
5
NPD Methodology 1 Stage Gate Winning At
New Products
Dr. Robert Cooper
  • Problem Addressed
  • People work on multiple projects
  • Difficult to define market needs And Measure
    Progress
  • Simple way to ensure Key Milestones Are Met
  • Solution
  • Simple checklist based system
  • Covers all aspects functions of product
    development
  • Useful as a communication tool for progress
  • Gives opportunity for Go No go decisions

6
NPD Methodology 2 Lean Product Development
Ronald Mascitelli
  • Problem Addressed
  • Not easy to consolidate market requirements and
    risk assessment
  • Difficult to coordinate people in matrixed
    organization
  • Not easy to quantify priorities and risks in a
    complex project
  • Solution
  • Event based product development
  • Get the core team in one place for key events
  • Templates to quantify and prioritize requirements
    and risks
  • Simple visual scheduling tool

7
Methodology 3 Lean Startup Build Measure
Learn
Eric Ries
  • Problem Addressed
  • Most startups fail
  • Its usually too late when you find flaws in a
    business plan
  • You are usually wrong with what you think
    customers want
  • Cannot predict the market
  • Advancing the plan is not progress
  • Solution
  • Customer development
  • Find out what customers want with a iterative
    customer focused approach
  • Rapid hypothesis testing value, pricing
  • Focus on hypothesis, experiments insights

8
Methodology 4 Business Model Canvas
Alex Osterwalder
  • Problem Addressed
  • Business Plans Are Obsolete Soon After Completion
  • Nobody Reads A Business Plan
  • Are Based On Faulty Assumptions
  • Solution
  • One Page Business Plan
  • Easy To State What Is Important
  • Highlight The Biggest Assumptions
  • Test And Iterate Business Model
  • Visual Dashboard

9
How To Make Sense Of Methods Used For NPD
Execution
And more
Each method serves a unique project needs
10
Two Broad Types Of NPD Projects In Engineering
Companies
New / Revolutionary
New to world (Disruptive Innovation)
New to company (New product line)
High
Newness to Company
Major Revision (Repositioning)
Minor Revision (Augmentation)
Low
Revisions / Evolutionary
High
Low
Newness to Market
Different project characteristics drive different
needs
11
NPD Projects Have Different Characteristics
Execution Needs
Revisions / Evolutionary Products
High Risk
Medium Risk
Risk Level
Low Risk
New / Revolutionary Products
Nature of Risks
Project type drives different execution methods
12
New / Revolutionary Products Have Big Market And
Finance Risks
  • Focus on
  • Problem and solution fit
  • Customer feedback loops with MVP
  • Fail fast / pivot effectively
  • Business model validation
  • Product market fit

Methods That Work Best
Lean Startup Methodology
  • Project management implications
  • Constant customer input and testing
  • Flexibility to pivot quickly
  • Challenging customer development
  • Improvise compensate for lack of expertise /
    technology expertise

Business Model Canvas
13
Evolutionary Products Have Big Quality
Schedule Risks
  • Focus on
  • Firm schedule expectations
  • Quality at launch
  • Product cost
  • Rapid learning cycles for technology development
  • Supply chain and manufacturing risks

Methods That Work Best
Lean Product Development
  • Project management implications
  • Maintain team accountability in a matrix
    organization
  • Close coupling of tasks with project needs
  • Internal and external communications
  • Keep focus on right tasks at right time

Stage-Gate NPD
14
What NPD Execution Methods Are Not?
  • Not The Same As Project Management
  • Not An Automated System
  • Not A Linear System
  • Not A Project Control Mechanism
  • Not A Bureaucratic System

Project management is required to compliment
Stage-Gate or any other method
15
Project Management Addresses The How In NPD
Customers
Regulations
Technology
Market Trends
What to do
Methods
How to do it
PM Tools
16
Project Management Challenges in Engineering NPD
Focus On Important Actions
Changing Priority Needs
Visual Communication
Team Accountability
NPD Execution Challenges
Dynamic Schedule
Uncertainty
Risks
MS Project and Smart Sheet do not address these
challenges
17
Current Tools Used In Engineering NPD Are Not
Ideal. Heres Why?
Gaps That Current Tools Create For NPD MS Project Smart Sheet
Project Sitting No No
Project needs alignment No No
Effective Communication Some Better
Change Plans On The Fly Difficult Difficult
Team Member Accountability No Some
Clear focus No No
Manage Risks And Requirements No No
Monitor And Control Budget Yes Yes
Task Management Yes Yes
Collaboration Tool No Yes
Clear need for a better framework for Project
Management in Eng. NPD execution
18
Achieve More By First Placing The Rocks. Dont
Sort The Pebbles Sand
  • Rocks Project Needs (Four Pillars Of NDP
    Execution)
  • Pebbles Major Tasks Per Each Project Need
  • Sand Nugget Sized Current Activities

Think-plan-do Framework Separates The Rocks From
The Pebbles In Execution. Achieve More By
Focusing On What Is Important
19
Entroids Think-Plan-Do Framework For Practical
Engineering NPD
Tier 1 Strategic Project Needs Milestones,
Risks, Requirements Business Canvas
Tier 3 Focus On Actions What needs to be done
now to achieve your major tasks
Tier 2 Tactical Planning Execution Plan for all
Strategic needs What to do for each need
20
Entroids Think Plan DO Framework Seamlessly
Aligns Strategic Project Needs To Current
Activities
ENTROIDS THINK-PLAN-DO FRAMEWORK
Country
TIER
1
THINK Project Needs
Region
TIER
2
PLAN Major Tasks
Street View
TIER
3
DO Current Actions
21
Entroids Think-Plan-Do Framework For Practical
Engineering NPD
Tier 1 Strategic Project Needs Milestones,
Risks, Requirements Business Canvas
Tier 3 Focus On Actions What needs to be done
now to achieve your major tasks
Tier 2 Tactical Planning Execution Plan for all
Strategic needs What to do for each need
22
Four Pillars Of Execution Is At The Core Of NPD
Project Management Success
Think-Plan-Do Framework for NPD
Business Model
Requirements
Risks
Milestones
  • Task management
  • Urgent Vs important
  • Visual dashboards
  • Reduce waste

23
The Four Pillars Of Execution That Enable NPD
Success
  • Identify Risks Plan Mitigations
  • Optimize Resource Capital Usage
  • Minimize Do-Over Loops
  • Problem Solution Fit
  • Product Market Fit
  • Business Fit \w Company Financial Goals
  • What Are The Critical Resource Capital
    Requirements
  • Requirements / Features Which Deliver Customer
    Value
  • Prioritize Requirements Based On Customer Value
    vs. Efforts In Line \w Business Strategy
  • Identify Key Deliverables At Each Milestone To
    Gauge Progress
  • Measure Of Efforts vs. Target Schedules

24
NPD Strategic Project Need 1 Business Case /
Business Model Canvas
Problem Statement
Solution
Unique Value Proposition
Unfair Advantage
Customers
??
??
??
??
??
  • Product Support
  • Alternative
  • Types
  • Persona
  • The secret sauce
  • Direct
  • In-Direct
  • Job To Be Done
  • Gains
  • Pains

Key Resources
Channels
??
??
  • Awareness
  • Sale
  • Delivery
  • Drivers
  • External Support

??
Costs
Revenues
??
  • Gain New Markets / Leadership
  • Gain Price vs. Value Created
  • Total Cost Of Ownership
  • Pc Price Reduction

Capture Your Assumptions In Defining The Business
Model Experiment To Validate Them
25
NPD Strategic Project Need 2 Product Requirements
COULD
MUST
SHOULD
MUST DO
DIFFERENTIATE
Delight
  • Critical To Core Value Proposition
  • Cannot go to market without this
  • Development Target
  • Stretch Targets For Internal Teams
  • Creates Wow or Significant Lead Over Competitors
    If Achieved

VALUE
EVALUATE
AVOID
Expected
Trivial
Extreme
EFFORT
High Priority
Medium Priority
Low Priority
Product Requirements Should Be Prioritized And
Communicated In A Way That The Product
Development And Marketing Requirements Are Always
In A Synch
26
NPD Strategic Project Need 3 Risk Management
PLAN
FINANCE
DEVELOP
MARKET
NUISANCE
MITIGATE
High
Very Likely
FAILURE
RISK IMPACT PROBABILITY
PROBABILTY
IGNORE
INSURE
Rare
Low
SUCCESS
Start
Launch
Trivial
Extreme
IMPACT
NPD SCHEDULE
You Can Beat The Odds And Build A Thriving And
Rewarding Venture By Learning To Recognize And
Mitigate Risks Effectively
27
NPD Strategic Project Need 4Milestone Management
Jul 16
Aug 16
Sep 16
Oct 16
Nov 16
Dec 16
Marketing Requirements
Gate 1
Priority High Owner DS Planned Dt Sep
16 Estimated Nov 16
Concept Feasibility
Gate 2
Launch Partnership
Gate 2
Business Case
Gate 3
Prototype
Gate 2
Gate 3
DFMEA
The Three Pillars Of Effective Milestone
Management Are Risks, Assumptions And
Deliverables. At Each Milestone The Risks Should
Be Mitigated, Assumptions Validated, And
Deliverables Achieved
28
Entroids Think-Plan-Do Framework For Practical
Engineering NPD
Tier 1 Strategic Project Needs Milestones,
Risks, Requirements Business Canvas
Tier 3 Focus On Actions What needs to be done
now to achieve your major tasks
Tier 2 Tactical Planning Execution Plan for all
Strategic needs What to do for each need
29
PLAN Major Tasks
Jul 16
Aug 16
Sep 16
Oct 16
Nov 16
Dec 16
Major Task 1
Cabinet Redesign Dwgs
Priority High Owner DS Due Dt Dec 16
Critical Components
Major Task 2
Prototype Build
Major Task 3
Lab Tests
Major Task 4
30
Entroids Think-Plan-Do Framework For Practical
Engineering NPD
Tier 1 Strategic Project Needs Milestones,
Risks, Requirements Business Canvas
Tier 3 Focus On Actions What needs to be done
now to achieve your major tasks
Tier 2 Tactical Planning Execution Plan for all
Strategic needs What to do for each need
31
DO Current Actions
6/18
VV
  • Assess Competitive Cabinet Drawings provide to
    Engineering

32
Navigate Zoom In Through Details Effectively
Requirement
33
What Does Entroids Bring To Your New Product
Development ?
  • Work Smart
  • Clearly Focus On What Is Important Urgent
  • Win Time Back
  • Spend Less Time In Project Management
  • Quick Diagnostics
  • Easily Find What Slipped Through The Cracks
  • Automate Accountability
  • Visually See Each Team Members Impact
  • Communicate Seamlessly
  • Visual List Dashboard For Planning
    Performance Monitoring

34
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35
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