digital marketing

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Digital marketing
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What is digital marketing?

• Digital marketing, also called online marketing,
  is the promotion of brands to connect with
  potential customers using the internet and other
  forms of digital communication. This includes not
  only email, social media, and web-based
  advertising, but also text and multimedia
  messages as a marketing channel.
• Essentially, if a marketing campaign involves
  digital communication, it's digital marketing.

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Types of digital marketing

• Search engine optimization (SEO)
• Pay-per-click
• Social media marketing
• Content marketing
• Email marketing

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SEO

• SEO means Search Engine Optimization and is the
  process used to optimize a website's technical
  configuration, content relevance and link
  popularity so its pages can become easily
  findable, more relevant and popular towards user
  search queries, and as a consequence, search
  engines rank them better.

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Pay-per-click

• Pay-per-click (PPC) is an online advertising
  model in which an advertiser pays a publisher
  every time an advertisement link is clicked on.
  Alternatively, PPC is known as the cost-per-click
  (CPC) model. The pay-per-click model is offered
  primarily by search engines (e.g., Google) and
  social networks (e.g., Facebook). Google Ads,
  Facebook Ads, and Twitter Ads are the most
  popular platforms for PPC advertising.

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Social media marketing

• Social media marketing (SMM) is a form of
  internet marketing that uses social media apps as
  a marketing tool.
• These social media platforms enable brands to
  connect with their audience to
• build a brand
• increase sales
• drive traffic to a website and
• build a community of followers to share and
  engage with content.

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Content marketing

• Content marketing is a marketing strategy used to
  attract, engage, and retain an audience by
  creating and sharing relevant articles, videos,
  podcasts, and other media. This approach
  establishes expertise, promotes brand awareness,
  and keeps your business top of mind when its
  time to buy what you sell.

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Email marketing

• Email marketing is a form of marketing that can
  make the customers on your email list aware of
  new products, discounts, and other services. It
  can also be a softer sell to educate your
  audience on the value of your brand or keep them
  engaged between purchases. It can also be
  anything in between.

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Benefits of DM

• High revenues
• Cost effective than traditional marketing
• Earn people trust build BRAND reputation
• Content performance lead generation
• Compete with large corporations
• Real time results

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