MAXimum Research Online Brochure

1
                                                 
         
We are dedicated to meet your most demanding
marketing objectives, to achieve the highest
level of customer satisfaction in the
industry Robert A. Malmud, President
WHO WE ARE SERVICES INDUSTRIES CONTACT
US Use the Underlined links on each page to
navigate the site. You will also find buttons
to bring you to the home page or to end the
show. If you need help, click the question mark
on any page.
2
Who We Are

• We are a Market Research firm, based in southern
  New Jersey, just minutes from Philadelphia, with
  easy access to North Jersey, New York, Baltimore,
  Washington, D.C., and all metropolitan cities on
  the East Coast.
• We provide a practical approach to market
  research at competitive pricing, while offering
  the best customer service.
• Our goal is to serve our clients with excellence
  in providing information that is presented
• On Time Hassle Free
• Accurately Within Budget

Our Facility Our Staff Associations
WHO WE ARE SERVICES INDUSTRIES CONTACT
US

3
Our Facility

• All of our employees are housed under one roof --
  from the president of our company to the
  telephone interviewers who work from each of our
  100 CATI stations.
• Our facility has been awarded a GSA (U.S.
  Government Services Administration) contract for
  Marketing, Media and Public Information Services
  SIN 738-1.

Our Facility Our Staff Associations
WHO WE ARE SERVICES INDUSTRIES CONTACT US

4
Our Staff

• The strength of our business is built upon the
  quality of our staff a well-educated, highly
  skilled group of professionals dedicated to
  serving your needs.
• MAXimum Researchs experienced researchers work
  hand-in-hand with you to carefully design studies
  and employ the most suitable methodology to meet
  your objectives.
• Our sales team pride themselves on the fact that
  they can provide an accurate, competitive cost
  estimate on any bid within minutes. Our clients
  can vouch for our sales team as one of the most
  responsive in the industry.
• With MAXimum Researchs data collection team and
  database management capabilities, you can access
  and track vital information for the market
  segments you need.
• Due to our client-centered attitude, quality, and
  competitive pricing, our repeat business rate is
  100. We keep our clients happy and that keeps
  them coming back.

Our Facility Our Staff Associations
WHO WE ARE SERVICES INDUSTRIES CONTACT US

5
Associations
MAXimum Research Inc is a member of all the
organizations below. We follow the quality
standards and ethical codes that are promoted by
these associations
Our Facility Our Staff Associations
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

6
Standard Services

• 100 CATI stations
• Data Processing
• Coding and Tabulations
• Quality Control
• Pharma, Business-to-Business and Consumer
  Studies
• Questionnaire Assistance and Development

• Complete Sampling Capabilities
• In-depth Interviewing
• Data Collection
• On-site Programming using CfMC software
  (C-Survent)
• Outbound Teleservices (Lead Generation, Phone
  polls, Database Cleanup, etc.)

Types of Studies Methodologies Analysis
Reporting
WHO WE ARE SERVICES INDUSTRIES CONTACT
US

7
Data Processing
 

• Data can be delivered in any preferred format and
  column allocation (ASCII, binary, Excel, SPSS,
  quantum, etc.)
• Files can be sent and received in a variety of
  ways, including Fax, Email or through a password
  protected FTP site

• On and Off-site testing
• Cross-tabulations in CfMC software (C-Mentor),
  SPSS or Wincross. An example can be found in the
  Analysis Reporting section.

Back to Services
WHO WE ARE SERVICES INDUSTRIES CONTACT
US

8
Type of Studies

• Readership
• Customer Satisfaction
• Product Development
• Positioning
• Pricing
• Branding / Identity
• Forecasting
• Pre-recruits

• Attitude Usage
• Naming
• Tracking
• Focus groups
• Image Studies
• Advertising Concepts
• Personality Lifestyle Studies
• Segmentation / Market Structure

Types of Studies Methodologies Analysis
Reporting
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

9
Methodologies

• One- on-One In-Depth Interviews can be Conducted
  throughout the Country (call for a list of
  cities)
• Telephone Interviewing
• Internet
• Email
• On-Site
• Product Placement
• Disks by Mail
• Multi-faceted Interviewing (any combination of
  phone, fax, email, web and mail)
• Focus Group Recruitment
• Tracking Studies

Types of Studies Methodologies Analysis
Reporting
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

10
Business-to-Business
Beside outbound dialing, MAXimum Research
features dedicated inbound lines for
Business-to-Business studies, where calls are
instantaneously transferred to telephone/computer
stations. Allowing call-ins for outbound
studies increases cooperation rates by more than
50.
 
Our respondents include

• Company presidents/owners
• C-level management
• Mid to upper-level management, including VPs,
  department heads and directors
• IT/IS professionals
• Sales agents

Our Elite Interviewers have a minimum of 1 year
Executive-level experience.
Back to Services
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

11
Pharma
We currently have over ½ a million physicians
divided by a variety of specialties from
Cardiologists to General Practitioners to
Interns. These doctors are readily available from
our own database to make your projects more time
and cost effective. This database is
continuously being updated so we have the most
accurate information possible. Interviews have
also been conducted with the following types of
healthcare workers
 
 

• Hospital department heads
• Facility directors
• Pharmacists
• Opinion Leaders
• Lab technicians and coordinators
• Perfusionists
• Nurses and Nurse Managers (RNs, LPNs, etc.)

Our Elite Interviewers have at least 1 year
experience with a background in Pharma.
Back to Services
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

12
Consumer
Maximum Research has the capabilities to
interview any English speaking respondent
worldwide, 7 days a week, day and night,
regardless of time-zone.

• With the proper sampling methodology, we set up
  the dialing patterns to hit optimal calling times
  in order to interview respondents which include
• Heads of Households
• Primary decision makers
• Individuals with the most recent birthday
• Customer provided lists
• Teens
• Parents of newborns/children

 
All of our interviewers are trained to be able to
contact and interview consumers of all ages,
backgrounds and lifestyles.
Back to Services
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

13
Telephone Interviewing
Regional And National Business-to-Business
Consumer Pharma

• Interviews conducted 7 days a week, Day and Night
• On-Line Recruiting and Data Collection
• Separate In-Bound Lines for Business-to-Business,
  where only interviewers with a minimum of 1 year
  experience will handle the call
• Complete On and Off-Site Monitoring Capabilities
• Constant Active Monitoring and On-line Supervision

 

• In-Person Medical and Professional Interviewing
• Comprehensive Interviewer Training Program

Types of Studies Methodologies - Telephone
Interviewing Analysis Reporting
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

14
Interviewer Training Program
Interviewers are given a complete training in
basic research methods and telephone techniques
including

• Skip patterns
• Probing
• Setting Appointments
• Turnaround Refusals
• Interviewer bias

• Reading and Recording Verbatim
• Leaving messages
• Holding and Maintaining the Respondent
• Proper telephone etiquette

Training continues to be an on going process as
interviewers are briefed on each study they work
on. These briefings include

• Scope of project
• Explanation of difficult vocabulary
• Practice of skip patterns

• Role-playing
• Field tested interviews (pre-test)
• Explanations of any changes which are made during
  the course of the job

Types of Studies Methodologies - Telephone
Interviewing Analysis Reporting
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

15
Monitoring and On-Line Supervision

• Every interviewer is monitored regularly to
  validate accuracy and precision, evaluate
  productivity and assess the depth of probing.
• Following their third completed interview on a
  new project, the interviewer is reviewed by the
  production manager.
• There is a 20 validation per interviewer
  standard (100 if a discrepancy is uncovered)
• Project Directors have

• the capability to dial into the system and
  monitor off-site or from their home.

Types of Studies Methodologies - Telephone
Interviewing Analysis Reporting
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

16
Internet Studies

• Web Based
• Email/DISK/CAPI Based

Types of Studies Methodologies -
Internet Analysis Reporting
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

17
Web Based
Our well trained programming staff can create a
web based interview for you in approximately the
same time it takes to program a normal
questionnaire. Our top of the line software,
QueryWeb, allows users to access your dedicated
server and participate in the study. As the
client, you will have access to REAL-TIME reports
and tables showing you exactly what is going on
with your project. The data can be appended
directly to your respondent list or the data can
be reformatted into any usable format for quick
and easy delivery.  Some other features
include           

• Suspend/Resume for those really long studies
• Mass Email/Invitation list to get the word out
  about your project quickly
• Have the study send the respondent to your
  website, or another study after completion
• The insertion of pictures, voice ads or music to
  the website for rating/reaction type questions
• Skip Patterns to eliminate wasted time/data

Types of Studies Methodologies -
Internet Analysis Reporting
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

18
Email Based/Disk/CAPI

• Using our top of the line Web CATI software,
  MAXimum Research can E-mail the questionnaire
  directly to the respondent to fill out. Once
  completed, the software will automatically email
  the answers back to the database to be added to
  the overall file for full reporting.

• Using the same software as our Web-Based package,
  MAXimum Research can put your Web study on a disk
  to be mailed to a respondent without internet
  access for completion.
• For those respondents who do not have computer
  access, MAXimum Research can put your study on a
  disk and conduct an in-person interview in select
  cities via laptop. (Call for a list of cities)
•        

Types of Studies Methodologies -
Internet Analysis Reporting
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

19
Analysis and Reporting
Click on each of the following items to view
examples Daily Status Report Cross-tabulations Co
rrespondence Analysis Factor Analysis Quadrant
Analysis Fair Share/Key Driver Analysis
Types of Studies Methodologies Analysis
Reporting
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

20
Daily Status Report
Back to Analysis Reporting
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

21
Cross-tabulations
Click Here for a full page view
Back to Analysis Reporting
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

22
Cross-tabulations (Full Page View)
Back to Analysis Reporting
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

23
Correspondence Analysis Chart
Back to Analysis Reporting
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

24
Key Driver Analysis Chart
Back to Analysis Reporting
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

25
Quadrant Analysis Chart
Back to Analysis Reporting
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

26
Quadrant Analysis Summary
Click here to return to the chart
Back to Analysis Reporting
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

27
Factor Analysis Chart
 
Back to Analysis Reporting
WHO WE ARE SERVICES INDUSTRIES
CONTACT US

28
Industries
The following list shows some of the wide variety
of industries which MAXimum Research Inc has
experience in

• Advertising
• Agriculture
• Automotive
• Banking
• Computer/Information Technology
• Consumer Products
• Education
• Entertainment
• Food/Beverages
• Financial Services

• Government (we are a GSA approved government
  contractor)
• Healthcare/Pharmaceutical
• Media (Television, Radio Film)
• Newspapers/Magazines
• Political polls
• Public Relations
• Publishing
• Telecommunications
• Travel

WHO WE ARE SERVICES INDUSTRIES CONTACT
US

29
Help
If you are trying to End the Show, click the
button with the Arrow pointing to the line. To
Advance, click on any of the underlined links to
learn more information about MAXimum
Research. To return to the beginning of the
show, click the button with the House on it.

WHO WE ARE SERVICES INDUSTRIES
CONTACT US

30
Contact Us

• For more info or to submit bids
• 1860 Greentree Road Cherry Hill, NJ 08003
• Phone [phone] Fax [phone]
• Email info_at_maximumresearch.com
• Web - www.MAXimumResearch.com
• We will gladly supply references upon request!

This brochure is meant to give you an overview of
what MAXimum Research has to offer. For more
detailed information or comments, please contact
our sales team at Sales_at_MAXimumResearch.com.
Thank you

WHO WE ARE SERVICES INDUSTRIES
CONTACT US