Facebook Ad Algorithm – 6 Definitive Tips You Can Use for a Win-Win Situation

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Facebook Ad Algorithm 6 Definitive Tips You Can
Use for a Win-Win Situation
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In fact, auction can be said to be the Facebook
ad algorithm, which determines the order in which
a particular ad appears on the news feed and is
relative to other ads.
Now, this is where the meaningful interactions
come to play. The social media channel wants to
display ads, which users on the platform would
like to view and engage with.
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Opt for the Multi-Product Carousel
The multi-product carousel advert is one of the
best ways to increase your CTRs
(Click-Through-Rates) and decrease your costs.
The main reason behind this is its interactivity
as the users get to scroll through them and view
more products of their liking. It also allows
grouping similar products in a single package.
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Capture Attention with Videos
Video content is surely on the high priority list
on Facebook and when you opt for a video
advertisement, the chance for it appearing on the
users news feed also increases manifold.
Again, the engagement factor comes to play as
videos have more takers than any other form of
content on social media channels, especially
Facebook.
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Everyone Loves an Offer
Who doesnt like a bit of a discount, some
freebies and an offer they cant refuse? Jokes
apart, it is true that sales of any kind are hard
to resist by the customers. They are more likely
to click on that CTA button when its
raining discounts on them.
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Have a Popular Post? Boost It!
Adverts are not only about making money from
products and services. You can also make clever
use of your posts and let it do the trick. For
instance, if you have a post that you are sure of
being popular or viral, go ahead and boost it.
Take your pick from the posts that have already
generated more number of likes, shares and other
social engagements and promote it on Facebook.
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Add an Event
This one is a no-brainer. Events can be used in a
clever way not just to show off your products,
but to invite people to a physical location
your store, an exhibition kiosk and so on and so
forth. It will not help in active sales, but you
can be assured that it will get you the attention
and interest that your brand deserves.
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Get Creative
We all know about the limitations that Facebook
imposes on advertisers, be it in the form of its
text-to-image ratio or word limit in the
captions. This is where you need to pull up your
socks and get immensely creative. There are tons
of great advertisements that look more like a
piece of art than an ordinary, sales-y poster.
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The Wrap
Facebook being a dynamic platform, will keep
changing its algorithms.
All you have to do is change with the times and
with these changes that the social media channel
brings forth and you can straightaway hit the
bulls eye without any hassle.
Have any more tips that we can add to the list?
Bring them on!