6 SEO Friendly Content Writing Tips - PowerPoint PPT Presentation

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6 SEO Friendly Content Writing Tips

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If you are a beginner, then it will be helpful to enhance your skills in content writing. In this file, you will know how a particular keyword can make your content powerful, how to research for topics, how to optimize your links, how to use social media to get advantages, etc. – PowerPoint PPT presentation

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Title: 6 SEO Friendly Content Writing Tips


1
ABK Digital
Marketing Agency and its services
2
6 SEO Friendly Content Writing Tips
3
  • A recent survey by the Search Engine Journal
    indicated that CTR for websites ranking in the
    number one position in search results is 25.
    This number decreases to 15 for websites in
    position two and goes down to 2.5 for websites
    ranking in 10th position.
  • So, if your website appears on the second page
    of the search results in Google, this number will
    be even lower.It indicates that if a website is
    not ranking on the first page, there are nominal
    chances of viewers finding it organically. It
    means lesser lead and revenue generation
    opportunities.
  • Your next best option is spending on advertising
    to get traffic to your site.Any free
    options?Try SEO writing for longer-lasting
    results and benefits than a paid
    campaign. SEJ states that around 89 of
    businesses depend on organic search as their
    distribution channel.
  • Here are some tips for content writing for SEO
    to get you started with search engine-friendly
    content and get that higher ranking for your
    site.
  • Beginners will find these actionable content
    writing tips particularly useful. By the end of
    this blog, you will know more about the following
    important tips for SEO-friendly content writing.

4
Research Your Keyword(s)
  • Keywords are the key to getting your site content
    seen by the viewers. So, before you start
    writing, you have to ensure you have a list of
    relevant keywords to work and focus your content
    on. You can start with 3, and go up to 5 or 6
    long tail keywords broadly.
  • You have limited space to make impactful content,
    so use each word. Make powerful headlines that
    are clear, generate curiosity, and are rich in
    keywords. Keep the meta descriptions interesting,
    and elaborate on the topic of the article.
    Remember, the title and meta description will
    show up in the search results, so you must make
    them count!
  • Some good tools for professional SEO writing are
    SemRush and KWFinder that help in keyword
    research.

5
Organize and Draft
  • Many seasoned writers skip this step. Organizing
    helps align thoughts and keeps your writing on
    track. That way, you can get done with the
    writing phase faster.
  • Once you have figured what you want to convey,
    you need to organize it by adding the required
    citations and notes. This simple practice will
    help save lots of time in the future.
  • The next important step in drafting is editing
    your work. After the first edit, you may take a
    break and read your write-up later, to get a
    fresh perspective or even better, get someone to
    read it.
  • Make final changes after you are satisfied with
    the result. The more edits you have given, the
    better your article will look.

6
Optimize Your Links
  • Generally, you need to use two kinds of links in
    your content, internal and external.
  • Internal links are those that link back to your
    companys website. It can be a contact page, a
    blog post, or a shop. External links are those
    that connect to external sources that are used to
    back up your statements and give depth to your
    article.
  • These are extremely important to SEO content
    writing, but be careful, links to non-reputable
    or out-of-date blogs will harm your content
    instead of helping.
  • Including 1-3 internal links for a 1,000-word
    article will be sufficient.
  • Link building goes a long way since link buying
    and link farms but is still an important ranking
    factor for content writing with SEO. Linking back
    to your articles ensures a link back to the
    website when the article is picked up by another
    site.
  • If you are creating different types of content
    like infographics and videos, then add an embed
    code on the site to help to promote content
    sharing, and add a link back to the source.

7
Enhance your Content for Featured Snippets
  • As mentioned earlier in this blog, getting a good
    ranking means everything for marketing. And if
    your piece of content is featured in the snippet,
    you establish your authority in your domain and
    the content will be regarded as an authentic
    source of information in your niche.
  • But how do you get there? It cannot be by fluke,
    nor does it happen overnight. It takes time, and
    consistent efforts before your content get
    featured as a snippet.
  • Featured snippets are precise answers to search
    queries by users. Google uses these snippets to
    answer quires in the best possible way. Your
    content must answer the given question accurately
    and briefly to be selected as a snippet.
  • For instance, if the search is How to shoot
    video on iPad, you can put How to shoot a video
    on an iPad Computer as your H1 or H2, followed
    by a numbered or bulleted list of steps to be
    taken.
  • After this, you can include a question in your
    answer. So your paragraph can start like To take
    a screenshot on your iPad, follow these steps.

8
  • Use actionable verb, like click and select to
    start every sentence. Write short definitions if
    needed which are not longer than 58 words.

9
Use Social Media to Your Benefit
  • Social media is here. Its not going away not a
    passing fad. Be where your customers are in
    social media.  Lori Ruff, speaker, author
  • If you can resonate with the above statement, use
    social media monsters like Instagram, Twitter,
    and Facebook to promote your SEO-friendly
    content.
  • Social media is free and open source for
    promotions, plus it helps reach out to your
    audience with just a click.
  • Create a business account with a valid profile
    and start posting content consistently.
  • Use different methods of connecting with your
    followers like contests, giveaways, polls,
    Infographics, daily posts, live videos, stories,
    and more.
  • Eventually, you will gain substantial followers,
    and have better clarity about what kind of
    articles or blogs work for you, what should be
    the ideal length, and what keywords lure your
    audience to your content.
  • After getting this clarity, you can use the
    above-mentioned actionable content writing tips
    in your daily writing projects.

10
Research Relevant Topics for Best Content Writing
Tips
  • Lately, the internet is crowded with junk and
    duplicate content. Readers get bombarded with
    useless and irrelevant content all the time. To
    avoid duplication of the subject matter
    repeatedly, do your research thoroughly. Try to
    find fresh sources of reference so you can craft
    original content which interests the readers.
  • One tip to get original ideas for your write-up
    is to search the primary keyword in Google, by
    opening all 10 results on the first page and
    reading all of them to get an in-depth
    understanding of your topic.Also, search
    keywords with their statistics or facts and get
    information that matches your article.
  • Summary
  • If you follow the above article writing tips, you
    will not only reach your targeted audience but
    also see an increase in your followers with time.

11
  • Content writing is an art, but SEO-friendly
    content writing is a technique that you learn
    over time and develop with your own writing
    experience.
  • Following these content writing tips for
    beginners will give you a good start and help you
    gain an audience. So do not forget to research
    well and dig out those keywords before you start
    to write on a topic.
  • Make sure you find unique reference links that
    help you write better and fresh content.
  • Organize and edit your piece well so that it
    looks well presented. A clumsy piece of content
    will create a nonprofessional impression on the
    readers and will not get you any engagement.
  • Use all relevant social media platforms to your
    benefit. Remember it is free and open to all!
    Make Facebook and Instagram your marketing tools.
  • For better ranking in the search results, aim to
    get your content in the featured snippet. For
    this, you need to write sharp and to-the-point
    content which answers the query of a searcher.
  • For any further details regarding social media
    marketing or SEO do get in touch with us or drop
    us a message with your question.
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