marketing

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Professional Diploma in Digital Marketing Batch
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1. Broad Contours
2. Unique Features
3. Who Should Attend
4. Course Schedule
5. Course Content
6. Certification Criteria
7. Program Director
8. Instructor
9. About DMI, Ireland
10. Delivery Methodology
11. How to Register
12. Payment Details
13. Detailed Module Content

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• Designed for Marketing, Advertising, Product
  Management, Sales and Business Development
  Professionals
• Digital marketing professionals desiring to
  enhance their knowledge
• Marketing professionals wanting to add digital
  marketing to their skills portfolio
• Entrepreneurs using digital marketing to improve
  their business performance
• Sales/Business Development professionals wanting
  to branch out into the digital marketing domain
• Individuals who want to capitalize on the
  opportunities in the digital marketing domain

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Session Date Time (IST) Module Topic
1 Sunday, Feb 12,2017 500 PM - 0800 PM Orientation
2 Sunday, Feb 19,2017 500 PM - 0800 PM Introduction to Digital Marketing
3 Sunday, Feb 26,2017 500 PM - 0800 PM Search Engine Optimization
4 Sunday, Mar 05,2017 500 PM - 0800 PM Search Engine Marketing (PPC)
5 Sunday, Mar 12,2017 500 PM - 0800 PM Display Advertising
6 Sunday, Mar 19,2017 500 PM - 0800 PM Email Marketing
7 Sunday, Mar 26,2017 500 PM - 0800 PM Social Media Marketing (Part 1)
8 Sunday, Apr 02 ,2017 500 PM - 0800 PM Social Media Marketing (Part 2)
9 Sunday, Apr 09 ,2017 500 PM - 0800 PM Mobile Marketing
10 Sunday, Apr 16 ,2017 500 PM - 0800 PM Analytics
11 Sunday, Apr 23 ,2017 500 PM - 0800 PM Strategy and Planning
dates are subject to change
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• Module 1 Introduction to Digital Marketing
• Module 2 Search Engine Optimization (SEO)
• Module 3 Search Engine Marketing (PPC)
• Module 4 Digital Display Advertising
• Module 5 Email Marketing
• Module 6 Social Media Marketing (Part 1)
• Module 7 Social Media Marketing (Part 2)
• Module 8 Mobile Marketing
• Module 9 Analytics
• Module 10 Strategy and Planning

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CERTIFICATION

• Certification Criteria
• A module test shall be conducted at the end of
  each module
• NIIT to issue certificate of successful
  completion on clearing all the tests, with
  minimum 70 marks in each test
• Participation certificate will be issued by NIIT
  if criteria of 70 marks in each test is not met
• For DMI certification, participants are required
  to appear for an exam at Pearson VUE centers,
  after the payment of requisite examination fee
  separately to DMI/ Pearson VUE

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SAMPLE CERTIFICATE
For illustrative purposes only
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• Dr. Neeraj Sharma
• Vice President, NIIT Ltd
• Holds a Ph.D. in Management from IIT Delhi and a
  Masters in Human Resource Management from IIT
  Kharagpur
• 18 years of experience in technology-led
  education
• As Head of Academics and Alliances for NIIT, has
  worked with IIMs (A, C, L, I, T), IIFT, IMT G and
  many other reputed business schools
• Instrumental in designing various management
  programs and facilitating the education of over
  25,000 professionals
• Authored a book Man Manthan, a collection of
  Hindi poems

LinkedIn Profile
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• Apurv Chaturvedi
• Apurv Chaturvedi is an experienced corporate
  trainer in multi channel digital marketing,
  branding, graphic designing, animation and
  digital publishing. He is the Founder and CEO of
  Irine Digital Factory that provides end to end
  services to digital publishers.
• He has been associated with companies like Adobe
  Systems, Siemens, India Today Group, NIIT Ltd,
  Times of India, Group FM. He has sound knowledge
  of latest trends and technologies in the
  industry, with expertise of incorporating them in
  different creative work-flows and train them in a
  way everyone can understand.

LinkedIn Profile
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We have trained professionals from some of the
worlds leading organizations
Indicative list
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• Digital Marketing Institute (DMI) is a global
  leader in training professionals in digital
  marketing. They are dedicated to educating
  professionals in the field of digital marketing
  to ensure career growth and global
  competitiveness.
• NIIT and DMI have entered into a strategic
  partnership to redefine digital marketing
  education in India. The Professional Diploma in
  Digital Marketing is a program designed by
  current digital marketers, for future digital
  marketers.

https//digitalmarketinginstitute.com
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• This is a complete Online course
• Our live, instructor-led sessions can be attended
  from your PC/Laptop using an internet connection
• Start learning our globally accredited program
  from any where

• System Requirements
• PC/Laptop
• Web Camera
• Headphone with Mic
• Internet connection with gt 1Mbps Speed
• This self-diagnostic test will verify if you meet
  the necessary software requirements (webcam, mike
  and internet speed cannot be verified through
  this link)
• https//na1cps.adobeconnect.com/common/help/en/sup
  port/meeting_test.htm 

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• Registration Details
• Registration Process will end on 11th Feb 2017
• You can register online at
• https//www.training.com/digital-marketing/diplom
  a-in-digital-marketing
• Pre-requisites
• The applicant should be a graduate from a
  recognized university

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• Course Fee The Program Fee is INR 37,500
  applicable taxes
• Early Bird Discount You can avail also avail of
  an early bird discount of INR 3000 by registering
  for the program before 15th Jan 2017.

• Payment Plan after Early Bird
• Lump sum Payment INR 37,500 Payable before
  12th Feb 2017
• Installment Plan Total INR 39,500
• Installment 1 INR 23,700 Payable during
  registration
• Installment 2 INR 15,800 Payable before
  12th Feb 2017

• Payment Plan during Early Bird
• Lump sum Payment INR 34,500 Payable before
  15th Jan 2017
• Installment Plan Total INR 36,500
• Installment 1 INR 23,700 Payable before 15th
  Jan 2017
• Installment 2 INR 12,800 Payable before
  12th Feb 2017

plus current applicable taxes
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DETAILED MODULE WISE CONTENT
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The Introduction to Digital Marketing module
introduces the foundational aspects of digital
marketing and covers areas including search,
digital display, email marketing, social media
marketing, mobile marketing as well as web
analytics. In this module the course lecturer
will also refer to the principles and processes,
as well as the tools and techniques that underpin
the Professional Diploma in Digital Marketing,
and use effective illustrations and relevant,
practical examples to bring the concepts and
ideas to life.

• Key Concepts of Digital Marketing
• Traditional Marketing v. Digital
• The Opportunity of Digital Marketing
• Characteristics of Digital Marketing
• Implications with Digital Marketing
• DMI Method
• DMI Framework
• DMI 3i Principles

• DMI Tactics
• Search Engine Optimization
• Pay Per Click (PPC)
• Email Marketing
• Digital Display Advertising
• Mobile Marketing
• Social Media Marketing
• Analytics
• Strategy and Planning
• Laws and Guidelines

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This module will help participants to understand
Search Engine Optimization (SEO) and how the
tactics underpinning SEO can help boost the
organic search ranking for a website on search
engine results pages (SERPS). During the session,
participants will explore keyword research and
the process of selecting suitable keywords for a
website, as well as optimization of content on a
web page.  Participants will learn how to create
and include effective content and meta-tags
throughout a website. The session will also cover
how websites are viewed and processed by search
engine spiders and how to speed up indexing. The
session will cover off-page elements of
optimization, including inbound linking as well
as techniques to boost a websites inbound link
popularity.

• Key SEO concepts
• Search results and positioning
• Benefits of search position
• Stakeholders in search
• Mechanics of search
• On-page/ Off-page optimization
• Customer insights
• Keyword research

• Keyword selection
• Content updates and layout
• Meta Tags
• Site Maps
• SEO Webmaster tools
• Ranking
• Inbound links and link building
• Laws and Guidelines

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This module will allow participants to better
understand and appreciate the importance of
Pay-Per-Click Advertising (PPC),and how it can be
used to effectively drive quality traffic to a
website. During the session participants will be
taken through the key concepts of Search Engine
Marketing and shown how to set up a Google
AdWords account, and develop an initial AdWords
campaign. The process of setting up a Google
AdWords campaign will focus on three key
elements keyword research, ad copy and landing
pages. AdWords campaign settings and ongoing
campaign management are also addressed.

• Key Concepts
• Strengths of Pay-Per-Click
• Keyword Research
• Research Tools
• Search Campaign Process
• Keyword Selection
• Ad Copy
• Landing Pages
• Targeting

• Budgets
• Scheduling
• Display Networks
• Campaign Management
• Conversion Tracking
• Conversion Metrics CPA, CTR
• Bidding
• Analytics
• Laws and Guidelines

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This module covers the foundational aspects of
Display Advertising by first setting the scene
and exploring the benefits and the business value
of Display Advertising, and then addressing key
campaign aspects including ad formats, campaign
setup and planning, target audience definition,
publishers, as well as campaign administration,
budgeting (incl. different pricing metrics),
measurement and optimization.

• Campaign Steps
• Target Audience
• Campaign Objectives
• Campaign Budget
• Creative Formats
• Targeting
• Tracking the Campaign
• Optimizing the Campaign
• Laws and Guidelines

• Key Concepts
• Benefits of Digital Display
• Challenges with Digital Display
• Business Value
• Running Effective Ads
• Ad Formats
• Ad Features
• Ad Display Frequency
• Campaign Planning

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The Email Marketing module will teach
participants how to implement and deliver an
effective email marketing campaign. The session
will cover the four foundational aspects of email
marketing data capture and subscriber
segmentation, email design and content, email
delivery, as well as measurement and reporting. 

• Key Concepts
• Campaign Process
• Data Capture online
• Data Capture face-to-face
• Segmentation
• Email Design
• User Behavior
• User Characteristics
• Email Copy

• Email Structure
• Email Delivery
• Email Systems
• Filtering
• Scheduling
• Measurement
• Key Terms and Metrics
• Split Testing
• Laws and Guidelines

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This Social Media Marketing (Part 1) module will
help participants to set up and prepare social
media marketing initiatives. The course covers
setting goals and priorities for social media
campaigns and explores a range of core social
media platforms, including Facebook, Twitter,
LinkedIn, Google and YouTube.

• Key Concepts
• Social Media Goals
• Setting Goals and Priorities
• Facebook Features
• Facebook Newsfeed
• Facebook Business Page
• Facebook Insights
• Twitter Features
• Twitter Engagement
• LinkedIn Setup Profile
• LinkedIn Features

• LinkedIn Company page
• Google Setup
• Google Features
• Google Insights
• Google Analytics
• Google Brand Page
• YouTube Setup
• YouTube Channels
• YouTube Features
• Tumblr
• Blogging

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This module will help participants to promote,
advertise and leverage social media through
comprehensive campaigns and initiatives. The
session covers the importance of social
listening, and explores different tools which can
help identify the volume, tone and sentiment of
valuable social conversations. Content Planning
and scheduling will also be focused on, as well
as advertising on various social media
platforms. Participants will learn how to
measure, analyze and optimize their social media
marketing campaigns.

• Implementing Social
• Social Listening
• Content Planning
• Scheduling Tools
• Facebook Advertising
• LinkedIn Groups
• LinkedIn Advertising
• Twitter Advertising
• YouTube - Advanced

• Pinterest Advertising
• Instagram
• Snapchat
• Facebook Insights
• LinkedIn Analytics
• Twitter Analytics
• Google Insights
• YouTube Analytics
• Laws and Guidelines

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This session will help participants to create and
deliver effective mobile marketing campaigns. The
session will cover the concepts and trends
underpinning mobile marketing, and take an
in-depth look at SMS campaigns and mobile
optimized websites. The course lecturer will
explore the business justification behind
developing an app, and will explain the app
development process. QR codes and proximity
marketing are discussed, as well as the social
media channels that are now an important feature
within any Mobile Marketing campaign.

• Key Concepts
• Trends in Mobile
• Mobile Statistics
• Mobile Optimized Website
• Apps V Mobile Sites
• Site Development Process
• Mobile Apps
• Mobile Advertising Goals
• Mobile Ad Formats

• Rich Media Ad Units
• Mobile Advertising Campaign Process
• Proximity Marketing
• QR Codes
• SMS Marketing
• SMS Campaign Process
• Mobile Analytics
• Emerging Trends
• Laws Guidelines

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This Analytics module will help participants
develop the skills to administer effective
analytics and reporting for your digital
marketing campaigns. The session will cover
account setup and profiles, tracking code
insertion, and will also explore the key reports
and features available within Google Analytics
for traffic sources, content, audience,
technology and location. The course lecturer will
review analytics reports and address key
analytics measurement concepts such as bounce
rate, site speed, goals, goal funnels and
conversions. 

• Key Concepts
• Cookies
• Account Structure User Levels
• Account Setup
• Common Terms
• Reporting
• Audiences
• Acquisition

• Behavior
• Audience
• Conversions
• Attribution
• Customization
• Setting KPIs
• Laws and Guidelines

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The Strategy and Planning module will help
participants develop and implement an effective
digital marketing plan for their
organization. The Strategy and Planning module
brings together all the strands of the
Professional Diploma in Digital Marketing to
create a coherent Digital Marketing Plan based on
the Digital Marketing Institutes planning
methodology and process.

• Main Concepts
• Planning
• Situation Analysis
• Information Gathering
• Audience Definition
• Setting Objectives

• Appropriate Tools
• Action Plan
• Setting the Budget
• KPIs
• Measurement
• Iteration and Enhancement

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DISCLAIMER

• This presentation has been prepared for general
  understanding of the candidates about the course.
  NIIT reserves the right, in its sole discretion,
  to revise, add, supplement or complement the
  academic aspects of the course including but not
  limited to the curriculum, admission norms,
  examination, evaluation criteria and the
  nomenclature of the course as well as the
  certificate/credential awarded to the candidates

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Reach out to us at 18002081050