Snapchat business guide

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Snapchat business guide

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It’s a great opportunity for businesses to use a range of creative marketing techniques like Snapchat to engage new customers, build your brand and sell products. – PowerPoint PPT presentation

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Title: Snapchat business guide


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Introduction
  • When it comes to business, every social media
    platform is a potential new marketing channel.
    The problem, however, is that there are so many
    channels out there that it is impossible to
    concentrate on them all. That said, there are
    some you shouldnt ignore and one of these, that
    continues to go from strength to strength, is
    Snapchat.
  • Today, Snapchat has more active daily users than
    Twitter with over 178 million people viewing an
    incredible 10 billion posts each day. And with a
    focus on visual media, its a great opportunity
    for businesses to use a range of creative
    marketing techniques to engage new customers,
    build your brand and sell products.

3
What is Snapchat?
?
  • Snapchat is a quirky camera app that lets users
    send Snaps to each other. A Snap is an image or
    a video of 10 seconds or less. Whats quirky
    about Snapchat is that anything you post only has
    a limited lifespan. Once all recipients have seen
    it, it disappears permanently. Besides individual
    Snaps, you can create a Story comprised of
    individual Snaps but even these only last for 24
    hours. In addition, you can also send
    short-lived, real-time, text messages to friends
    these are called Chats.

4
What is Snapchat?
?
  • Snapchat is a quirky camera app that lets users
    send Snaps to each other. A Snap is an image or
    a video of 10 seconds or less. Whats quirky
    about Snapchat is that anything you post only has
    a limited lifespan. Once all recipients have seen
    it, it disappears permanently. Besides individual
    Snaps, you can create a Story comprised of
    individual Snaps but even these only last for 24
    hours. In addition, you can also send
    short-lived, real-time, text messages to friends
    these are called Chats.

5
Snapchat facts
  • In terms of users, Snapchat is more popular than
    Twitter, LinkedIn or Pinterest.
  • It has high user engagement over 60 of users
    post a Snap every day.
  • Three-quarters of users make a purchase through
    Snapchat every month.
  • Its ideal for companies targeting millennials.
    Over 70 of users are under 35.
  • Its still an emerging channel. Despite its
    popularity, 99 of companies have yet to take
    advantage of Snapchat, meaning theres plenty of
    opportunity for those who get in first.

6
Realistic Branding Opportunities
  • Because of the short-lived nature of Snapchat
    posts, its not a platform where businesses are
    going to spend thousands of pounds creating lots
    of professional videos. Instead, its an ideal
    place for quick, entertaining posts that offer an
    insight into the life of your brand. Its for
    showing what happens behind the scenes or taking
    snaps of people, places and events and
    highlighting your values.
  • Snapchat can also be used for posting Snaps about
    new products or services, for promoting events
    and even for offering discounts or running
    competitions. If you send out a discount voucher,
    for example, users can save it to their phone for
    later use.

7
Setting up Snapchat
  • Setting up Snapchat is easy. Just download the
    app from your app store (Google or Apple, etc.)
    and sign up for a new Snapchat account. To keep
    things consistent, have the same username as you
    do on your other social media accounts. This will
    help followers find you when they search across
    different platforms.
  • Once you have registered your account, the first
    thing you need to do is to make sure the
    Stories feature, which keeps your posts live
    for 24 hours, is set to public so that all your
    followers can see them. To do this, tap the ghost
    icon to navigate to Settings, select View My
    Story and set to Everyone.

8
Adding friends
  • You can only share your Snaps and Stories with
    your friends, so it is important that you begin
    to add friends as soon as possible. If you
    already have other social media accounts, use
    these to get the message out that you are now
    posting on Snapchat. What youll find is that
    those who prefer using Snapchat will be the ones
    to add you.
  • You can add friends by searching for their
    username, from your address book, by posting your
    Snapcode (like a QR code) or your username to
    other social media platforms, or by inviting
    contacts who are non-Snapchat users to sign up
    and make friends.
  • One great feature of Snapchat is its Add Nearby
    Users feature which lets you invite anyone in
    your immediate vicinity. This is ideal for
    organisations that have bricks and mortar stores
    or which run events. If you have a shop, for
    example, you can send an invite to every Snapchat
    user that enters your store.

9
Creating and sharing content
  • Creating content on Snapchat is very easy. When
    you open the app, you open your camera. All you
    have to do is take a picture or a short video.
    Once youve finished, youll then be taken to the
    editing screen where youll be given a range of
    editing options to embellish your Snap.
  • Once youve finished editing and are happy with
    your Snap, you can decide which contacts youd
    like to send it to. This is very helpful if you
    are marketing to different groups of Snapchat
    users as you can send out different Snaps to
    different people. To post your Snap, simply click
    the blue arrow icon at the bottom of your screen.
    Following this, the app then changes to the feed
    screen.

10
Analytics
  • User engagement data is important for any
    business looking at the impact of their social
    media strategy. Luckily, Snapchat has this built
    in. If you tap on the dots to the right of your
    Story, youll be shown your Story analytics.
    These show you which users have viewed your Story
    and who has saved your Snaps to their phones.
    There is also a host of third-party applications
    you can use to give even greater insight into
    your user engagement.

11
Conclusion
  • As you can see, Snapchat is one of the easiest
    social media platforms to set up and get running.
    Its perfect for marketing to young, millennial
    audiences who love this kind of highly visual,
    fast-paced interaction and its a fun and
    exciting way to promote your brand, products and
    events. Hopefully, this guide will have shown you
    all the basic things you need to get your
    Snapchat account off the ground and to start
    posting.
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