Digital Marketing Made Simple: The Ultimate Guide

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Digital Marketing Made Simple The Ultimate Guide
Digital marketing. What does these couple of
words mean? Are they just some new fancy
buzzwords or do they really mean something thats
important? Digital marketing made simple this
is a term that can be used for any form of
marketing products or services that make use of
electronic devices. And its been around for a
lot of years (because electronics have been
around too for as many decades). So to talk
straight, digital marketing is anything you do
online to get peoples attention. A decent
digital marketing strategy will also aid in
driving people to your website and maybe even
convince some of them to join your email list and
try your products and services. In the current
scenario, lots of businesses opt for digital
channels such as Google search, social media,
email, online advertising and their websites to
connect with their current and prospective
customers. A lot of organizations have started
focusing on online or digital channels over
offline marketing campaigns because this is one
way they can reach their ideal target audience
where theyre already present or aim to spend
most of their waking hours online. And unlike
conventional usage of TV, radio, print ads for
traditional marketing, digital marketing can be
measured. This obviously lets you gauge whats
working and whats not. So you could concentrate
your efforts on what actually works for you and
stop focusing on stuff that doesnt. Also
digital marketing is way more inexpensive when
compared to the rest of the means and methods
and easy to test and pivot.
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Lets look at the ultimate guide and strategies
that work for digital marketing
SEO Marketing SEM Marketing Email Marketing
Content Marketing Social Media Pay Per Click
Advertising Relationship Marketing
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Youll have to look at tackling different things
at various stages of your business. Obviously a
beginner level will be different from a more
evolved stage of your business. But its all
about taking one step at a time. Because as we
all know and agree, Rome was not built in a
day! This guide is here to help you take those
baby steps. A digital marketing strategy with a
focus on things that matter like drawing up a
plan, email marketing and amazingly fresh and
unique content along with social media is what
will take you ahead of your competition.
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1. SEO Marketing
An inherent part of any digital marketing
strategy, Search Engine Optimization, or SEO is
a focused element that helps in motivating
customers to visit your business site via online
platforms. Its all about marketing the modern
way!
From knowing who your target market is to
realizing truths that drive home this point, SEO
today aims at attracting potential customers who
are interested in what you have to offer. You
also need to consider important factors such as
mobile markets and optimize accordingly. If
potential customers are not looking at desktops
but mobile devices, then you need to ensure that
you provide a quality user experience. Think
about your keywords well. Move away from just one
keyword and stop using just that to try to go up
the ranks. Keywords are now much more about
knowing and fathoming what your target audience
is actually keying into the search engine. Use
content that has quality. Apart from not stuffing
in keywords endlessly, keep the content natural
and focused.
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2. SEM
Search engine marketings provides advertisers or
businesses the opportunity to place their ads
right before customers who are motivated to buy
their products then and there. No other medium
has the ability to achieve this. Any wonder then
search engine marketing is so effective and such
an amazingly powerful way to grow your
business. With SEM expertise, you can
efficiently connect your brands with customers
and prospects. It enhances visibility among
current customers qualified leads, and
relentlessly measures performance.
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3. Email marketing
Youve got mail. Once upon a time this is what
you got to hear. Times have changed but that
hasnt lessened the importance or the addiction
to emails. Looked at from another perspective,
our inbox is still the place that grants us
solitude amongst all the chaos that is
communication on the web. So building an email
marketing campaign thats successful and engaging
is of utmost importance in todays day and
age. Get started with a sizable email list use
anything from offering freebies to a simple
newsletter or a product update. But also
remember that it needs to have a strong call to
action and copy worth dying for. Also try not to
forget that a follow-up is very vital and that
you need to be consistent with it. So if someone
wants a daily update and you forget to deliver,
maybe you need to up the game. You also need to
look at the value youre providing. And you could
do it with an offer or consider doing it with a
newsletter or in linking to blog posts or other
forms of media content.
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4. Content marketing
This is a strategic marketing approach that lays
emphasis on creating valuable, relevant, and
consistent content to attract and retain a
clearly-defined audience and, ultimately, to
drive profitable customer action. So instead of
talking just about what you sell or want to sell,
you are doling out appropriate and useful
content to your prospects and customers that
could actually help them in the long run to
address certain issues. From large organizations
like PG, Microsoft, Cisco Systems, and
innumerable more, to small and medium
businesses, content marketing is used by one and
all. And they all do it all because you guessed
it right, IT WORKS. Content marketing helps with
More sales Cost savings Better customer loyalty
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5. Social media marketing
Using the immense power of content along with
social media marketing can help you take your
customer base to an all-new high. Once you know
what your target audience wants, you could go for
social media optimization (SMO) that acts like a
strategy to pull new visitors to a website. For
this you need to add social media links to
content, such as RSS feeds and share buttons or
promote various activities through social media
by updating statuses or tweets, or blog
posts. Also keep in mind that a highly-focused
social media and content marketing strategy high
in quality has a better chance for success than
an all encompassing strategy that wants to be
all things to all people. Publish unique and
exceptional quality content and you will see your
followers share it with their own audiences on
Twitter, Facebook, LinkedIn, their own blogs and
more.
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.6 Pay Per Click Advertising
One of the quickest ways to get more visitors as
well as potential customers to your website is
pay-per-click (PPC) advertising. With tools such
as Google AdWords, Yahoo Search Marketing and
others, business owners can display ads in the
sponsored results section of search results
pages. They are required to pay a fee each time
someone clicks through from the ad to their
site. But PPC needs to be executed correctly if
youre gunning for a large number of customers.
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7. Relationship marketing
This is an important factor of effective customer
relationship management (CRM), which aims at
fostering long-term customer engagement.
Businesses encourage customer loyalty instead of
plain customer procurement. This strategy also
effectively builds a foundation of reciprocal
trust so customers can feel a personal
connection to the company brand. Unlike
perishable media like print, radio and TV,
relationship marketing has the ability to live
on in the lives of consumers for decades. Moving
on from the basics of digital marketing. lets
look at the main advantages of adopting digital
marketing
Cost-effective Its easy on the pocket. And much
more cost-effective than traditional marketing
approaches, such as print or TV ads. A large
percentage of small business owners have
admitted to saving money with digital marketing,
compared to traditional marketing. If undertaken
well and executed with honesty, digital
marketing can improve ROI by a whopping
percentage and can even amplify revenue growth
as well.
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Buyer-centric
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This ones aimed at particular audiences. Not
broadly defined people like traditional
marketing approaches work. with a targeted
approach, digital marketing enables experiences
that customers want to remember. Before jumping
with joy looking at the benefits digital
marketing metes out, its really vital to know
the common mistakes people make with digital
marketing. As we all know by now, digital
marketing is all about traffic. And when it comes
to driving traffic to your website, there are
two common mistakes 1. We dont try any
traffic strategies Imagine a world where
materials sold themselves. But dont we all know
that such a world does not exist. We would love
it if all our ideas and their implemented
materials could sell by themselves. Alas, such is
not the case. We expect our posts to go viral,
also expect that they are inspiring enough that
our audiences wont think twice before sharing
it. But we need to set our expectations right.
Because the world does not work that way. We
need to be active about promoting our material
by getting it in front of our ideal audience. And
for that, we need a sound strategy that drives
traffic to your site. 2. We try every traffic
strategy Its amazingly easy to believe every
online guru and get pulled into the digital
marketing whirlpool SEO, PPC, Twitter,
Snapchat, Affiliates you think about it and
youll be told that this is the only way to make
money. The fear of missing out, results in us
spending all our time randomly chasing the next
big thing in digital marketing. Think before
you take the leap. Take small steps and build on
that big idea well. If youre a green horn and
totally unaware of what constitutes of digital
marketing, start with just one campaign and spend
only a small portion of your overall marketing
budget on digital first. It does take a while but
when your team becomes familiar with digital
marketing and results start to show, you can
increase the proportion.
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Thats more or less the be all and end all on
digital marketing. As is known universally, the
Internet is, by far, not the only place for
marketers to gather success, but it is still the
one place where success can be measured and
bettered. There is no chance marketers could
afford to miss out on the opportunities of the
web. And sooner than later, every businessman
will have to master online marketing. And we are
quite sure of the fact the digital marketing does
matter. Digital marketing (especially during a
slump) earns greater returns in a world where
traditional advertising is not what it used to
be. With multi-channel digital marketing
increasing by leaps and bounds, we think its
time marketers jumped on to the digital
marketing bandwagon and give their business the
boost it so deserves.