ROI Focused, Google AdWords Remarketing Tips to Follow | ReputationPlanners

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ROI Focused, Google AdWords Remarketing Tips to
Follow

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For websites that receive high traffic, Google
AdWords remarketing ads are a powerful way to get
in front of converted and non-converted site
visitors.Here are some tactics used by leading
AdWords professionals to develop ROI focused
remarketing campaigns.
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Content-

• Strategically Segmenting Campaigns
• Clever Advertisement Copy
• Different Strategies for Different Lead Groups
• Controlling Duration of Ad Runs
• Controlling Ad Frequency
• Targeting Paying Customers
• Remarketing on YouTube

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Strategically Segmenting Campaigns

• The best marketing agencies offering remarketing
  services focus on segmenting campaigns to
  specifically target various categories of site
  visitors based on their onsite activities. For
  example, traffic can be segmented into category
  visitors, product visitors, shopping cart
  abandoners, frequent visitors and converted
  customers. All these groups can be served with
  specially designed ad campaigns carrying niche
  messaging, links to specific web pages and
  optimal calls-to-action.

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Clever Advertisement Copy

• Whether it is white label remarketing services or
  nonwhite label remarketing solutions, experts
  make sure to adopt the best creative ad
  strategies. Ad copy should focus on delivering a
  potent message in clear and succinct terms,
  demonstrate benefits and applicable offers,
  include a strong call-to-action and have
  continuity with the website and online branding
  strategy so consumers identify it with a website
  theyve already visited.

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Different Strategies for Different Lead Groups

• Experienced digital marketing agencies offering
  remarketing services treat homepage visitors and
  conversion abandoners differently. People who
  have attempted to convert before bouncing have
  more value than homepage visitors. It makes more
  sense to readjust a remarketing campaign, allot a
  higher budget to target these site visitors and
  encourage them to come back and complete the
  conversion process.

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Controlling Duration of Ad Runs

• You dont want to run remarketing ads forever. A
  time lag report is very useful in analyzing how
  much time users take to convert after they click
  on a PPC ad. Based on this, proficient AdWords
  remarketing professionals determine membership
  duration and how long to follow site visitors.
  Membership duration is the time for which a site
  visitors cookie remains active on your
  remarketing list.

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Controlling Ad Frequency

• Depending on objectives, good white label
  remarketing services providers consider capping
  frequency of remarketing ads. You can set your
  ads to run for a specific number of times which
  can be on a daily, weekly or monthly basis. Every
  business has different frequency requirements
  for example, an e-commerce retailer offering
  limited period offers will increase daily
  frequency for maximum exposure or an online
  business interested in generating substantial
  leads can benefit from long-duration, less
  frequency ads.

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Targeting Paying Customers

• Existing and repeat customers should not be
  ignored in remarketing ad campaigns. They can be
  targeted by showing them ads for products that
  complement their previous purchases, by showing
  them ads that feature product upgrades after a
  few months or by offering discounts and coupons
  to incentivize them. Discounts and coupons are
  also beneficial to attract prospects who
  abandoned their shopping carts.

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specification (or other related documents)
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Remarketing on YouTube

• Did you know that YouTube is the second most
  viewed website in the world? Its also a great
  place to run remarketing ads. There are many ad
  opportunities on YouTube including display ads,
  overlay ads, skip-able video ads, non-skip-able
  video ads and sponsored display ads related to
  video content that you can use to get in front of
  qualified audiences.

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With so many different ways to retarget site
visitors, you never have to lose a lead. For more
strategies and tips, consult a digital white
label PPC agency that specializes in remarketing
ads services!
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