4 Proven Google Ads Management Practices to Double Your Conversions

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4 Proven Google Ads Management Practices to
Double Your Conversions
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Make a big difference in your marketing outcomes

• You can certainly make a decent amount of profit
  by running Google Ads management and PPC ads in
  general. However, considering the additional tips
  and practices that your competitors might not be
  following, will help you make a big difference in
  your marketing outcomes.
• In this article, we will cover some of those tips
  that can help you boost your conversion rate and
  revenue.

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START BY DISQUALIFYING LEADS

• Though it may sound a bit bizarre, you should
  commence your Google Ads management by
  disqualifying leads. According to 80/20
  principle, roughly 80 of your sales should come
  from 20 of your leads.
• This means instead of focusing more on 80 of the
  leads which might not even be profitable to your
  business, focus your AdWords marketing efforts on
  finding that 20 that bring in leads and profit.

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• One of the best methods to disqualify ineffective
  leads is to choose the right keyword. For
  example, if you are selling antique home
  furniture and run an ad for home furniture,
  chances are most people to click on your ad will
  not convert into customers. That is because your
  product calls for buyers who are willing to spend
  outrageously.
• By running an ad for antique home furniture,
  however, you will disqualify buyers who are
  looking for discounted or generic furniture and
  attract those who are likely to convert.
  Considering that you get charged whenever someone
  clicks on your ad, disqualifying leads is a great
  way to boost your conversion and ROI by focusing
  more on target audience.

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RUN GOOGLE DISPLAY NETWORK ADS ON LINKEDIN

• We assume, LinkedIn is one of your very close
  friends if you are into a B2B business. However,
  many marketers are unaware of the fact that
  Google allows users to run Display Network ads on
  LinkedIn.
• Not only is targeting your audience on LinkedIn
  with Google Display Network ads easy but it also
  allows one to save money on their advertising
  budget.

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USE GEOTARGETING

• Your product/services might not appeal to people
  all across the country. Refine your pay per click
  ads by using geotargeting which assists you in
  attracting more quality leads.
• To make the best use of geotargeting, bid
  negative amounts for specific regions and target
  only areas that are relevant to your business.

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RUN MOBILE-OPTIMISED ADS

• You are living in an era where 80 of people use
  mobile phone to surf the web. If you still fail
  to impress mobile audiences, you are going to
  lose a significant market share to your
  competitors who efficiently use mobile to attract
  their target customers. When it comes to Google
  Ads management, it is important that your landing
  page and ads are mobile optimised.
• Take a look at the analytics of your generic
  campaign. If you feel like the campaign is doing
  good, just create the same campaign for mobile
  optimised users. Moreover, dont forget to bid
  negative amounts for desktop platforms to make
  your ads appear on mobile devices.

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PROFESSIONAL ADWORDS MANAGEMENT

• To discover more ways to increase the success of
  your ad campaign, get in touch with
  a professional AdWords management expert in
  Sydney.
• A skilled AdWords management expert can assist in
  managing your AdWords projects efficiently while
  getting the most out of your invested budget.

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