Offering of Discount Bonus on Car Exchange and Launch of Assured Buy Back Schemes for Premium Brands to Infuse Growth for India Car Exchange Market: Ken Research

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Offering of Discount Bonus on Car Exchange and
Launch of Assured Buy Back Schemes for Premium
Brands to Infuse Growth for India Car Exchange
Market Ken Research
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The luxury car companies in India has adopted
strict quality check process to ascertain that
the used cars which they procure from their new
customers (through car exchange process) has
certain value attached with it and could be
resold at a premium.
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• The highest sales of luxury cars originate from
  northern regions of India which primarily
  includes Delhi-NCR, Chandigarh and Punjab. These
  cities constitute majority of the demand
• Earlier, the average ownership period for premium
  cars were estimated to be around 5 years which
  has now reduced to 3-4 years.
• Ken Research announced its latest publication on
  Case Study-Premium Car Exchange Market in India-
  Focus on Audi, BMW and Mercedes with
  Concentration on Marketing Initiatives which
  provides a comprehensive analysis of premium car
  exchange market in India. The report covers total
  car sales for premium brands and car sales
  through exchange and exchange contribution.

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• The report thoroughly covers organizational
  structure for the team involved in exchange
  process with their detailed analysis on sourcing,
  qualifications, trainings and salary. The report
  also covers customer interface for car exchange
  business with types of advertisement for car
  exchange as a part of promotional activities. The
  regions and cities which works well for premium
  car exchange business has been showcased in the
  report, along with the compliance and norms
  followed by companies for car exchange. The
  report provides coverage on quality check list,
  average ownership period, discount bonus on car
  exchange and assured buy back offers for car
  exchange in India.
• Companies such as Audi, Mercedes and BMW offer
  car exchange incentives to the customers who are
  interested to trade in their existing car to buy
  a newer one.

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For Audi, if the customer trade-in his existing
non premium brand cars to buy new car, Audi
offers INR 50,000 as the discount bonus.
However, if the customer trade-in his existing
premium brand cars to buy new car, Audi offers
exchange bonus of worth INR 100,000. BMW is
currently offering an exchange bonus of INR
50,000, over and above the car valuation.
However, this exchange bonus is only applicable
if the customer is seeking to purchase BMW 5
series by trading his existing car. However,
these offers vary on a monthly basis. The car
companies with a vision to increase car sales
have introduced buy back schemes to lure
individuals to have the experience of driving
luxury cars. Every premium car companies namely
Audi, Mercedes and BMW offer buy back schemes in
which they provide the customer an option to
return the car after 3 years.
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• It has been perceived that the stipulation of
  targets on the dealer by the company can drive
  the performance of car exchange business. Every
  car manufacturer assigns certain targets for each
  dealer which they have to achieve every month by
  encouraging their sales and marketing personnel.
  The companies can assign targets which will state
  that out of the overall car sales, a fixed
  proportion of sales have to be through exchange.
  This will inherently encourage the dealer to put
  more efforts on marketing and train their
  personnel to convince customer to exchange their
  old cars. according to the Research Analyst, Ken
  Research.
• Key Topics Covered in the Report
• Organizational Structure for Exchange Team

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Sourcing, Qualifications and Salary for Employees
in Car Exchange Department Training of
Personnel Customer Interface for Car Exchange
Business Inclusion of Exchange in Promotional
Activities Exchange Contribution to New Car
Sales, CY2010-CY2015 Exchange Facility
Visibility for Major Luxury Car Which Regions/
Cities work well for exchange offers How Car
Exchange Process Works for Luxury Car
Companies Compliance and Norms Followed by
Companies for Exchange Customer Perception of the
Experience Provided during Exchange
Process Quality Check List for Car
Exchange Certification Process for Old
Cars Average Ownership Period for Premium Car
Brands
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Discount Bonus on Car Exchange and
Eligibility Assured Buy Back Offers for Premium
Car Brands Analyst Recommendations Car Exchanges
BMW India India Audi Used Cars Exchanged Certifica
tion Process for Old Cars Compliance Car Exchange
Process India Premium Car Exchange Market Region
Premium Car Exchange Offers Mercedes India
Preowned Cars Exchanged Car Exchange Process
Luxury Car Company Exchange Offers by Premium Car
Manufacturers India Premium Car Exchange Market
Research Report
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• Key Products Mentioned in the Report
• Premium Car Exchange
• Hatchback
• Sedan
• Companies Covered in the Report
• Audi
• BMW
• Mercedes
• For more information about the publication, refer
  to below link
• https//www.kenresearch.com/automotive-transportat
  ion-and-warehousing/automotive-and-automotive-comp
  onents/india-premium-car-exchange-market-report/80
  168-100.html

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Aggregators Contact UsKen ResearchAnkur
Gupta, Head Marketing CommunicationsAnkur_at_kenre
search.com91-9015378249
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