India Olive Oil Consumption Market

1
Ken Research
2

• Rise in Urbanization, Growth in Organized Sector
  and Out-of-Home Eating to Drive the Market for
  Edible Oil in India Ken Research

• Ken Research

3
August 2017

• Edible Oil Market is expected to move towards
  organizedsector where producers will be held
  liable for quality of his products.
• Demand for packaged edible oil is expected to
  increase as it is convenient to store and is
  available in variety of packaging sizes.
• Regional oil will continue their dominance in the
  market but prices will play a key role in
  retaining the customer to particular oil as his
  or her first choice.
• Increased productivity and support from
  government in form of better MSP, technical
  education, creating infrastructure and framing
  favorable policies will boost the domestic
  production.

4
Ken Research

• Edible oil market growth is mainly driven by
  increased demand for out-of-home consumption and
  rising population especially in urban areas.
  Share of organized sector is expected to
  register a double digit growth rate registering
  significant increase in market penetration and
  better availability of package oil in all sizes.
  Manufacturing of customized oil which is
  generally sold at premium will gain market share
  as awareness about their availability increases.
  Entry of new players such as Mahindra, Cofco, and
  Patanjali will further boost the market. Even
  though per capita consumption is highest in
  western region volume demand will remain maximum
  in northern part due to large concentration of
  population.

5

• Rise in Urbanization, Growth in Organized Sector
  and Out-of-Home Eating to Drive the Market for
  Edible Oil in India

• !

• Demand for healthy oils is on rise which is
  evident from the fact that rice bran oil,
  sunflower oil, olive oil and their blends have
  gained popularity in the market.Oil targeting
  specific set of population was also launched to
  attract customers and get the first mover
  advantage. Urban cities account for majority of
  the demand for packaged healthy and branded
  blended oils and the trend will continue in the
  future with tier 3 cities also joining the
  league. Penetration of packaged oil is on
  improvement as distribution improves ensuring
  that all type of oil is available in all sizes
  based on demand. Increased habit of eating out
  has driven the demand for large size packages and
  cheaper edible oil and the trend is expected to
  continue in the future.

6

• According to analysts at Ken Research, increased
  import duty of refined oil will increase the
  utilization rate of Indian refineries and ban on
  selling edible oil in open will help in checking
  the adulteration.
• Creating consumer awareness about new product and
  helping them to select the right oil will further
  help the companies to boost their revenue and
  gain the goodwill about the brand.
• Government can continue to support farmers
  through MSP and better training and forecasts
  about the weather.
• Ken Research in its latest study titled "India
  Edible Oil Market Outlook to 2022 - Growth in
  Organized Sector and Out-of-Home Eating Trend to
  Drive Future Demand expected that future demand
  for edible oil will increase from 25.6 million
  metric tons in FY2018 to 32.4 million metric
  tons in FY2022.

Reference The basics you can find anywhere 5
Steps To Successful Storytelling Published
on April 5, 2014 Featured in Marketing
Advertising
7
Key Products in the ReportPalm Oil, Soybean
Oil, Mustard Oil, Sunflower Oil, Groundnut Oil,
Olive Oil, Rice Bran Oil, Coconut oil, Cotton
seed oilKey Market Players in the
ReportCargill, Ruchi Soya, Adani Wilmar,
Marico, Sundrop, Kaleesuwari, Emami, Borges

• Rise in Urbanization, Growth in Organized Sector
  and Out-of-Home Eating to Drive the Market for
  Edible Oil in India Ken Research

8

• Contact UsKen ResearchAnkur Gupta, Head
  Marketing CommunicationsAnkur_at_kenresearch.com
  91-9015378249

9
THANK YOU