Why it is worth using a mobile app for business?

1
WHY IT IS WORTH USING A MOBILE APP FOR BUSINESS?
2

• The face of business in the 21st century is
  fast evolving and changing. For the first time,
  everyones buying into technology. Earlier,
  desktops were the primary tools used to access
  the internet. In the past, only desktops were
  used to make purchases over the internet. But
  that has changed today and such purchases are
  easy and convenient to make using smartphones,
  even while on the go.
• The technology revolution has taken the world
  by storm and you can see the rise of mobile
  phones over the years. It is loud and clear that
  smartphones will achieve major milestones in the
  near future. Just a few years ago, the number of
  desktop users was higher than mobile users, but
  not any more. The number of smartphone users is
  forecasted to reach 2.08 billion by the end of
  2016. Google has already announced that mobile
  internet searches have already gone past desktop
  searches. The Future Is Mobile.

3
Mobile App The Need of the Hour
4

• As businesses grow, companies need to
  seriously think about building a mobile app for
  their company. Mobile apps are not just for big
  businesses, but for medium and small enterprises
  too, as the impact of the mobile trend affects
  all. Moreover, a mobile app makes for a more
  effective mobile marketing strategy, especially
  when combined with a mobile friendly website. In
  the absence of a mobile app, chances are you are
  losing a significant number of customers, as the
  mobile only users are greater than the desktop
  only users. For the millennial generation,
  smartphone is the first and only device used to
  access the internet. Lets take a look at some of
  the unique and significant benefits offered by a
  mobile app.

5
Benefits of a Mobile App
6

• Better User Engagement
• Mobile apps offer an easy way to seamlessly
  contact and connect with businesses. Imagine
  typing on a small screen, isnt it cumbersome?
  With a mobile app, users just need to open the
  app and with a few taps they are done with their
  purchases. The increased level of accessibility
  makes it easy to fulfill their needs.
• Analytics
• Analytics is important in business. It allows
  you to monitor the right things about your
  customer and learn about them in the process.
  Mobile apps provide analytical tools that help
  companies understand customer behavior, interests
  and opinions about their business and products.
  User behavior analytics can tell you a lot about
  customers including access patterns, locations,
  devices used, user patterns and much more.

7

• Increased Revenue
• Mobile apps provide numerous ways of
  increasing revenue. For example, you can use geo
  targeted push notifications when mobile app users
  are at specific geographical location. It is
  similar to reaching the right person at the right
  time. This technology allows you to present the
  user with the most customized offer that is not
  possible with traditional advertising. For
  example, if the mobile app user is near a super
  market, why not tell him/her about the enticing
  discounts available on your products.
• Fastest Medium to Reach Customers
• The push notifications are the fastest way
  to reach customers. The beauty of push
  notifications is that the customer is not
  required to open the app to see the notification.
  The notification arrives directly on the mobile
  screen. Mobile apps increase effectiveness of
  other advertising mediums as well. Imagine
  watching an ad of a new product of your company
  on OOH media or TV. The mobile app user can order
  the product straight away from his mobile without
  leaving the work he/she is doing or moving out of
  the place.

8

• Thus you can see that mobile apps offer
  several opportunities to build customer loyalty
  and increase sales. By using the data gathered
  through user behavioral analysis, your business
  will in position to offer customers the right
  products and services, at the right time. Its
  high time you build a mobile app for your
  business to stay ahead of the competition.
• If you want to create an Android or iOS
  mobile app for your business, do get in touch
  with us at info_at_imt.in or http//www.imt.in/contac
  t.html

9
InterACTIVE MAX TecH (IMT)

• Capri, 1st Floor, A.K. Marg, Opp. HDIL Towers,
  Bandra (East), Mumbai 400051, India
• Tel [phone]
• Fax [phone]
• Email info_at_interactive.in