A complete guide to On-page SEO for an Ecommerce website

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A complete guide to On-page SEO for an Ecommerce
website

• BY
• Creative Dreamrz

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The first question is why an ecommerce website
requires SEO?

• On average 40 of the traffic comes to the
  ecommerce website from search engine.
• 25 of the online orders originates with organic
  search engine results.

So you can see that it is almost impossible for
an ecommerce website to ignore search engine
optimization. For an ecommerce website, doing
optimization is bit complex but it is something
to be paid attention of.
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Keyword Research
Let's start with the on-page factors, and the
very first is keyword research.

• As you know that keywords really matters for
  optimizing a site, start with finding the
  keywords that users search for and implement the
  best on your site.
• Believe it or not, but Amazon is the first choice
  of search engine optimization consultants to find
  the keyword suggestions for any ecommerce
  website.
• All you need is to type in the keywords in the
  search bar and note down the long tail keywords
  from the suggestions.
• To start optimizing the category page, select
  the most important keywords related. You can head
  over to Amazon and get ideas related to category.

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• Also you can search for the top competitors for
  the particular category and find the keywords
  that are mostly used by people to find items on
  internet and add them to list.
• After Amazon the next choice is Wikipedia
• Just search for the keyword related to your
  product and category of you site and scan the
  resultant article. Make a list of the related
  words to the product and category as well.
• Not only article also have a look at the content
  box. It is where the articles are differentiated
  according to their categories and is the best for
  finding category related keywords.
• Google Keyword Planner
• Check Keyword Competition
• Average Monthly Searches

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Site Structure

• From the SEO point of view it is very important
  to have a clear architecture of the website.
• For example, if your website has millions of
  pages, they must well organised and arranged so
  that customers as well as search engine can
  easily crawl all the products of the site.
• Keep the things clear and in the reach of the
  users.
• Keep the architecture of the website simple such
  that it is easy to add in new category and
  products.
• As per golden rule of SEO, keep each page just
  three clicks or even less from your homepage.
• Appropriate use of breadcrumbs is important for
  any ecommerce website.

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On-Page Factors

• Once you have finished with keyword research and
  site structure, let's move on to on-page factors
  of the website. Start with optimizing your
  homepage and then follow to category and product
  pages.
• Title Tag
• In title tag you probably be using the primary
  keywords of the page but along with that dont
  forget to add some related terms that people
  usually search for.
• Add the modifiers to the title like cheap,
  deals, offer, discount, guarantee, online, free
  delivery, best, review, low price, sale etc. By
  using these keywords you will definitely find
  more clicks than usual.

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• Description Tag
• Description tag may not directly affect the
  ranking of the website but still it is an
  important on-page factor.
• Write the short description about page including
  the keywords as well as the magnet words.
• Page Content/ Product Description
• For an effective SEO campaign, optimizing
  category as well as product page is very complex
  task. For the search engine as well as for
  customers, to understand what the page is all
  about, proper and detailed content about the page
  is necessary.
• Add the keywords to the content of the page by
  sprinkling it over the page content. Make sure to
  use keyword 3-5 times. Along with this include
  the LSI(Latent Semantic Indexing Keywords) to the
  description.

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• URL optimization
• Ranking, keywords and Url length are somewhere
  correlated. Usually short URLs rank better than
  long URLs. Since for the ecommerce website it is
  possible to have bit longer URLs because of the
  fact that youre likely to include category and
  product into it like https//domain.com/category/s
  ubcategory/product.html
• For the SEO friendly URL, you can also include
  keywords into it. Separate the keywords with
  dashes - in the URL.

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THANKS

• Get your website designed from best ecommerce web
  design company in Mohali Chandigarh.