Key Tips For Creating User Friendly E-commerce Website Onpage

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Key Tips For Creating A User Friendly E-commerce
Website
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E-commerce is the soon-to-be mega trend of every
society around
Many peoples thinks search engine optimization is
the easiest term but know one know that its a
hardiest one. Seo now is very calculated. core
principle of Seo haven't change but Google
started to implement on it strictly. There are
plenty of new things we need to include when it
comes to on-page for ecommerce websites. After
panda 4.0 updates. We need to do extra care for
our business website here I discuss most basic
and important tips for E-commerce website. these
following tips I hope you will enjoy
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• Basic On-page Startup Technical SEO we must need
  to Remember
• Keyword research
• Easily searchable
• Website Navigation
• Load timing both desktop and mobile
• Call to action button
• No duplicate title and description
• No duplicate pages/ make it canonical or 301
  redirect
• Meaningful internal linking
• No 404 Errors and broken links
• If your website is setup on these Following basic
  On-page SEO you will outrank your competition
  in the SERPs, in your targeted search terms.

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There are plenty of SEO on-page factors involved
to out rank your competition for E-commerce
website but here we will discuses most important
and basic things Lets GET STARTED in detail
step by step
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Always Research
Generally mots of the 70 internet marketers
spend time in searching new ideas and thing.
Weather it is Re-research on blog topics,
competition research, keyword research anything
else. Once the research is complete perfectly
your half work don.
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Create Easy to Access Site Navigation
Put your most important items at the beginning of
the navigation and the least important items in
the middle. Contact should be the last item on
the list, putting it at the far right in
top-level horizontal navigation, a standard
location. You can also use Breadcrumbs
techniques that will help visitor to find content
easily on your website. But if your website has
more than 500 pages then you need to categorize
broad topics or subjects and plan out a sitemap
accordingly. Refer to this broad guideline on how
to create easy site navigation.
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Easily Searchable Products
Keep your E-commerce site easily searchable. It
should be convenient for the people to navigate
through the site and find their required products
without wasting a lot of their time. Also offer
them with keyword suggestions related to their
queries so that customers can find a bigger range
of options to choose from.
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Website Load Timing
Research shows that Mobile users wait on average
of 5 seconds for your website to load. Desktop
users wait only 3 seconds. To Keep pace with
busy consumers, website must load efficiently or
risk loosing business. Google prefers website
load time to be 1-3 seconds.
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Call To Action Button
Place a decent number of calls-to-action on your
E-commerce site that will help customers place
their order anytime without having to search for
the relevant buttons. Moreover, there should be
sign-up buttons placed on the site as well that
lead towards a simple and to-the-point sign up
form which consumers dont feel reluctant to fill
in.
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Create Unique content for each category and page.
start writing unique content for each category
product. Try to write at least 200 to 300 words
lengthy description so people and search engines
can easily find the category and their offering.
Sometime people use manufacturers content for
category and product pages, but I would recommend
this, you need to create completely new, unique
content for each category and product pages.
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Unique Title and Description for each page
make sure that the meta elements ( Description,
Titles) of your web-pages are unique as well. You
can check this in your GWT under HTML improvement
tab, see snapshot above Do not use same
description and title tags for multiple product
pages, every page should have a unique
description and Title tag.
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Meaningful Internal Linking
Meaningful Internal linking to each other pages
is the most important for E-commerce website. It
is an most important factor in SEO its increase
keyword ranking and also helpful to consumer to
navigate whole website. Its allow to distribute
link equity, helps Google to crawl pages easily
and reduce your website bounce rate.
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No Dynamic pages/Duplicate pages
E Commerce websites are not easy to manage and
optimize, they might have hundreds or thousands
of product pages and thus require extra caution
while optimizing. Almost all large ecommerce
websites which were hit by Panda have had large
number of product pages containing duplicate
description of the product which leads to the
shallow page label. click here to read more bout
shallow page So there are two solutions to
overcome this problem. Block search query using
robots.txt Use canonical URL, that is, tell
search engines which are your preferred URL. The
URL structure is lt link relcanonical
hrefhttp//domain.com/canonical.htmlgt. You can
check more guide on canonical URL read more about
canonical tag
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Broken Links 404 pages
Finding a broken link on a website is bad
practice for SEO and it can hurt your ranking on
search engine. Always monitor broken link using
tools like deadlinkchecker.com,
brokenlinkcheck.com, and xenu. I usually monitor
my clients website over 15 days or sometime once
in 1 month and whatever broken link found, I
immediately remove it.
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Responsive Website
On 21st April, Google rolled out mobile friendly
algorithm update with the aim to improve search
over mobile device. If your website is not mobile
friendly and your target customer are mainly
found on mobile than you can lose your traffic
and ranking over mobile devices read more about
Why Your Website Must Have Responsive In 2015
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Handle Out of Stock Page Strategically
For ecommerce marketer, handing out of stock
product is the biggest hurdle because there is no
hard and fast rules for dealing with unavailable
or out of stock products. But after all, you have
to strategically manage out of stock product to
avoid decrease in sales. Read more in this
article
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For Ecommerce, Site Secure is Must
For ecommerce site, there are many important
step occurred in ecommerce transaction like
providing payment details, user details etc so
customer always want to check whether your
website is secure with socket or not before
buying a products or services. So before boarding
on an ecommerce project, you need to ensure that
all the necessary systems are secured with high
socket layer like encrypt 256 bit or more. You
can use socket license provider like Norton,
Godaddy, Comodo etc. Moreover follow these
ecommerce site security essentials to fight fraud
and virus attack.
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Submit XML Site map consistently
Sitemap is a kind of gateway through which
search engine understand flow of your site.
Search engine giant Google only accept XML
sitemap. Whenever you make any changes on
webpages or attempt any of the above activities,
you need to submit sitemap immediately after
updating. While creating sitemap, follow these
xml rules and regulations. If you have more than
500 pages, then use free tools like Xenu, GS site
crawler.
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