The Seven Biggest Online Marketing Opportunities You Are Not Tapping Into

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The Seven Biggest Online Marketing Opportunities
You Are Not Tapping Into
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• Most companies today set a budget for marketing.
  A few companies spend upwards of 25,000 a month
  to bolster their online presence on search
  engines, in social media, and everywhere else on
  the web. Regardless of the size of your online
  marketing budget there are some very common areas
  that most companies completely ignore.  These are
  often the biggest, and best, opportunities for
  making massive headway online.

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Opportunity 1 Real content developed by your
clients

• While your SEO company may be creating blog posts
  for you, uploading YouTube videos and posting on
  social media, most of those efforts are nowhere
  near as valuable as a piece of real content from
  the actual business that you conduct day-to-day.
  For example, a campaign where you ask your real
  clients to post a picture or video showing them
  engaging with your product or service can have
  massively better results than anything an
  outsider can develop for you.
• In a specific example, a company that makes
  fitness gear such as gloves or shoes might start
  a contest where they ask their clients to take a
  simple video of themselves wearing their gear in
  the gym and post it with specific hashtags. Those
  who post the most engaging content that gets the
  most traction online in the form of likes and/or
  comments receive a prize (some free gear) and a
  discount on new gear.

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Opportunity 2 Real content developed within
your company

• Just as a real piece of content showing your
  customers using your product or service is much
  more effective, real content produced by you and
  your employees in-house can work wonders. Today
  the algorithms used by Google, large social media
  outlets and other search engines are intelligent
  enough to identify content that actually engages,
  as opposed to content that simply takes up space.
  Google and other search engines have learned to
  ignore content that does not engage.
• For example, an Italian restaurant that makes
  great pizza in a brick oven might post a video
  taken with an iPhone by one employee in the
  kitchen as another throws the pizza dough up in
  the air and attempts to make the perfect pie,
  while two other employees cheer him on, or even
  tease him a bit. A clothing company may post
  pictures of employees actually engaged in the art
  of making the apparel or using a silkscreen
  machine to brand it.

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Opportunity 3 Truly educational content

• While many SEO companies have writers who can
  create large volumes of content for you, the
  reality is that the most engaging content is that
  which truly educates the general public and your
  specific target audience. For example, a real
  estate agent might write an educational article
  about a few simple things that homeowners can do
  in an hour or less on the morning of their open
  house in order to make their home even better for
  the day.
• In another instance a marketing company might put
  out an article, just like this one, educating
  potential clients on how they can get maximum
  results from their marketing by doing simple
  things on their own. While this may seem less
  fruitful than simply advertising your services,
  it can actually do a lot more in the long term
  for your companys growth by establishing the
  trust of your potential clients.

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Opportunity 4 Content created with passion

• I have published content to websites using
  marketing companies, marketing departments, or
  individuals told to create content specifically
  for the website. Even companies with blogs
  typically feature content that their clients,
  employees, and even they themselves would never
  bother to read because the material was not
  written with passion. If you are able to generate
  content written by someone with true passion for
  the subject you will generate much more buzz,
  more traffic and greater goodwill with those who
  read the content of your website or blog.
• Of course, the easiest way to attain content
  written with passion is to have a blog where your
  own employees have the opportunity to write guest
  pieces and even have their own individual blogs.
  As they begin to write about the things in the
  business they are passionate about, you will not
  only have a lot more content, but you will have
  content that truly engages your potential
  clients, and influencers who can connect you with
  vast numbers of people.

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Opportunity 5 Extremely targeted individual
pages on your website

• Creating individual pages that target something
  specific, such as a small geographic region or a
  small category of products or services, can be a
  very effective way of not only ranking for
  long-tail keyword phrases, but also generating
  content that specifically targets a potential
  client. A plumber for example, who services a
  specific county with 35 different cities might
  launch 35 individual web pages with unique
  content written for each of those individual
  cities. This adds a very personal touch to the
  service that they provide and the search engines
  will favor these pages over generic pages of the
  website. Potential clients are directed to a page
  that gives them the feeling of a personal touch.

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Opportunity 6 Tapping into all major social
media outlets, instead of just the one or two you
personally like using
Each person has a different preference when it
comes to social media. They may find themselves
spending a lot of time on Facebook while not
engaging in Twitter or Google. The reality is
that all the top 15 social media outlets have a
great following and companies should have written
plans and procedures that consistently create
engaging content on all of these platforms. Doing
so will generate a following of different types
of people on various networks with different
interests and angles.
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Opportunity 7 Cross-promoting your content

• Now that you are utilizing all social media
  outlets, your employees are engaged in blogging,
  your customers are posting pertinent content
  about how your product or service is used in the
  real world and you are generating buzz with your
  extremely engaging content, its time to ensure
  that they all connect well. While this seems like
  an obvious thing to do, its probably the most
  difficult task because it requires massive
  planning and systems to ensure that all content
  follows some simple guidelines that allow it to
  be connected to other content. Thus a blog post
  created by an employee is instantaneously
  supported by posts to all the major social media
  outlets, backed up with PR efforts and included
  in your next email marketing campaign. This
  ensures your content does not simply sit on a
  website collecting dust and being crawled
  occasionally by a search engine that doesnt send
  traffic to your stale page.
• The simple steps outlined above can be the start
  of an incredible marketing campaign for your
  company. Utilize them well and watch your
  rankings and your traffic soar. If you arent
  able to develop systems to keep all these wheels
  turning simultaneously in-house, engage with a
  marketing company that provides these services
  specifically and knows exactly how to maintain a
  system like this. Whatever you do, the minute you
  put down this article go create a real piece of
  content about your company and put it out there
  for the world to see.

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