Title: STR 581 Capstone Final Exam Part Three UOP Complete Class Assignments
1STR 581 Capstone Final Examination, Part Three
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2- 1. A company that attempts to lead its industry
in price and convenience by pursuing a focus on
lean and efficient operations is pursuing what
strategy? - Operational excellence
- Low-cost leadership
- Customer intimacy
- Product leadership
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Final Examination, Part Three -
- 2. One of the ways to change the course of a
brand is to modify the product. Under product
modification, ________ adds size, weight,
materials, supplements, and accessories that
expand the products performance, versatility,
safety, or convenience. - technological improvement
- feature improvement
- style improvement
- quality improvement
- 3. Marketers need to identify the hierarchy of
attributes that guide consumer decision making in
order to understand different competitive forces
and how these various sets get formed. This
process of identifying the hierarchy is called
________. - market estimation
- brand association
- market partitioning
- market valuation
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3- 4. This is designed to check systematically and
continuously whether the premises on which the
strategy is based are still valid - Special alert control
- Strategic surveillance
- Implementation control
- Premise control
- 5. A firm must know where to position its product
based on price and - promotional efforts
- quality
- communication
- region
- 6. When performing this analysis, it is good for
strategic planners to consider similarities
between the benefits the customers derive from
the products and services that other firms
offer. - Competitive analysis
- Business analysis
- Customer analysis
- Company analysis
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4- 7. What is the perceived monetary value of the
bundle of economic, functional, and psychological
benefits customers expect from a given market
offering because of the product, service, people,
and image? - Ultimate service benefit
- Complete marketing benefit
- Total customer benefit
- Total management benefit
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-
- 8. A valuable result of task environment analysis
with respect to geographic, demographic,
psychographic and buyer-behavior factors is
called - competitor profile
- financial position
- vendor profile
- customer profile
- 9. The ability to meet humanitys needs without
harming future generations is now a top priority
in most corporate agenda - ethics
- sustainability
- rules
- righteousness
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5- 10. Large-scale, future-oriented plans for
interacting with the competitive environment to
achieve the company objective refers to its - strategy
- dynamic policies
- competitive analysis
- goals
- 11. With ________ as a target market strategy,
the firm concentrates on serving many needs of a
particular customer group. - single-segment concentration
- product specialization
- market specialization
- selective specialization
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Check -
- 12. Company X's principal strength is its inbound
and outbound logistics system its relative
weakness, however, is after-sales service. Its
competitor, Company Y, however is often plagued
with lagging shipments and an inflexible
distribution setup. Company Y remains successful
because it maintains a fully staffed service
department and, as a result, the company is known
for its dependable service. This type of analysis
allows them to identify ways to build on relative
strengths and avoid dependence on capabilities at
which the other firm excels. - Disaggregating
- Benchmarking
- Past performance comparison
- Industry comparison
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6- 13. The strategic factor that involves the
beliefs, values, attitudes, opinions, and
lifestyles of persons in the firms external
environment, as developed from cultural,
ecological, demographic, religious, educational,
and ethnic conditioning. - Political factor
- Stakeholder factor
- Economic factor
- Social factor
- 14. Leaders galvanize commitment to embrace
change through clarifying strategic intent,
building an organization, and - shaping organizational culture
- developing a vision
- developing a mission
- planning strategy
- 15. How do functional tactics compare to business
strategies? - Functional tactics are more focused on the
general direction of the firm than business
strategies. - Functional tactics are more focused on a
commitment to corporate strategy than business
strategies. - Functional tactics are more specific than
business strategies. - Functional tactics are more long-term than
business strategies. - Want more details? Download now STR 581 Week 2
Complete
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7- 16. Under which of the following conditions is
the frequency the most important factor in media
selection? - When introducing flanker brands
- When going into undefined target markets
- When launching infrequently purchased
brands - When there is high consumer resistance to the
product - 17. New-to-the-world products are
________. - new product enhancements that supplement
established products - low-cost products designed to obtain an edge in
highly competitive markets - new products that create an entirely new
market - existing products that are targeted to new
geographical markets - 18. BMWs "The ultimate driving machine,"
American Express' "Don't leave home without it,"
New York Times' "All the news that's fit to
print," and ATT's "Reach out and touch someone"
are all examples of ________. - brand mission
- brand vision
- brand slogan
- brand personality
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8- 19. Which component of a marketing audit includes
major developments in income, prices, savings,
and credit that affect the company? - Economic
- Political
- Cultural
- Technological
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Final Examination -
- 20. Prestige LLC, a small company that
manufactures specialty cereals and energy bars,
wants to launch a "green marketing" program in
response to heightened consumer awareness about
environmental issues. What should the company do
to maximize the program's chances of being
successful? - Explain the rules and regulations laid out by
governmental agencies to protect the
environment. - Focus on the efforts and costs incurred by the
company to bring these "green" products to
consumers. - Emphasize benefits to the consumer rather than
environmental benefits. - Demonstrate that the products will benefit both
customers and the society in the long-term. - 21. When diversification involves additions of a
business related to the firm in terms of
technology, markets or products, it
involves - vertical diversification
- concentric diversification
- horizontal integration
- concentrated growth
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9- 22. These social responsibilities are those that
are voluntarily assumed by a business or
organization. They include public relations
activities, good citizenship, and full corporate
social responsibility. - Economic responsibility
- Legal responsibility
- Employee responsibility
- Discretionary responsibility
- 23. Which control should periodically reassess
its approach to the marketplace with a good
marketing audit? - Strategic control
- Marketing control
- Ethical control
- Performance control
- Find the quiz answers here STR 581 Week 3
Knowledge Check -
- 24. What type of strategy consists of
geographical pricing, price discounts and
allowances, promotional pricing, and
differentiated pricing? - Regular prices
- Fixed pricing
- Price adaptation
- Altered pricing
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10- 25. A set of ideas on organizational control
based on the belief that the separation of the
ownership from management creates the potential
for the wishes of owners to be ignored refers
to - agency theory
- the moral hazard problem
- Adams theory
- ethical responsibilities
- 26. Firms using this generic strategy attempt to
build customer loyalty by stressing a specific
product attribute above other product
qualities. - Cost leadership
- Concentrated growth
- Focus
- Differentiation
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-
- 27. A company can learn a great deal by analyzing
the degrees of brand loyalty. For example,
________ can show the firm which brands are most
competitive with its own. - switchers
- hard-core loyals
- shifting loyals
- split loyals
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11- 28. This is an important structural decision and
resultant separate activities need to be
coordinated and integrated back together as a
whole so the business functions
effectively. - Broadening
- Differentiation
- Diversification
- Preferencing
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Check -
- 29. This is a historically popular technique
through which managers create a quick overview of
a company's strategic situationit is based on
achieving a sound fit between internal resources
and the external situation. - Internal analysis
- Value chain analysis
- External analysis
- SWOT analysis
- 30. The marketing manager needs to know the cost
of the research project before approving it.
During which stage of the marketing research
process would such a consideration most likely
take place? - Step 4 analyzing the information
- Step 5 drafting the report
- Step 1 defining the problem
- Step 2 developing the research plan
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12About Author This article covers the topic for
the University Of Phoenix STR 581 Final
Examination, Part One . The author is working in
the field of education from last 5 years. This
article covers the basic of STR 581 Final Exam
Assignment from UOP. Other topics in the class
are as follows STR 581 Week 1 Ethics Reflection
Paper STR 581 Week 1 Knowledge Check STR 581 Week
1 Complete STR 581 Week 2 Research Proposal STR
581 Week 2 Learning Team Activity STR 581 Week 2
Knowledge Check STR 581 Week 3 External and
Internal Environmental Analysis STR 581 Week 3
Learning Team Peer Evaluation STR 581 Week 3
Knowledge Check STR 581 Week 3 Complete STR 581
Week 2 Complete STR 581 Week 4 Strategic Choice
and Evaluation STR 581 Week 4 Learning Team Peer
Evaluation STR 581 Week 4 Knowledge Check STR 581
Week 4 Complete STR 581 Week 5 Implementation
Strategic Controls and Contingency Plans STR 581
Week 5 Learning Team Peer Evaluation
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13STR 581 Week 5 Knowledge Check STR 581 Week 5
Complete STR 581 Week 6 Strategic Plan and
Presentation STR 581 Week 6 Complete STR 581 Week
4 Capstone Final Examination, Part Two STR 581
Week 2 Capstone Final Examination, Part
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