UOP STR 581 Capstone Final Examination Part Three

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STR 581 Capstone Final Examination, Part Three

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1. A company that attempts to lead its industry
in price and convenience by pursuing a focus on
lean and efficient operations is pursuing what
strategy?   Operational excellence       Low-cost
leadership            Customer intimacy   Product
leadership Find the final exam answers here STR
581 Capstone Final Examination, Part Three   2.
One of the ways to change the course of a brand
is to modify the product. Under product
modification, ________ adds size, weight,
materials, supplements, and accessories that
expand the products performance, versatility,
safety, or convenience.          technological
improvement            feature improvement        
   style improvement    quality improvement 3.
Marketers need to identify the hierarchy of
attributes that guide consumer decision making in
order to understand different competitive forces
and how these various sets get formed. This
process of identifying the hierarchy is called
________.    market estimation     brand
association    market partitioning   market
valuation Complete Answers here STR 581 Week 1
Knowledge Check (Latest)
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4. This is designed to check systematically and
continuously whether the premises on which the
strategy is based are still valid   Special alert
control Strategic surveillance         Implementat
ion control       Premise control 5. A firm must
know where to position its product based on price
and   promotional efforts   quality            com
munication        region 6. When performing this
analysis, it is good for strategic planners to
consider similarities between the benefits the
customers derive from the products and services
that other firms offer.    Competitive
analysis           Business analysis   Customer
analysis   Company analysis
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7. What is the perceived monetary value of the
bundle of economic, functional, and psychological
benefits customers expect from a given market
offering because of the product, service, people,
and image?  Ultimate service benefit      Complete
marketing benefit           Total customer
benefit        Total management benefit Download
now STR 581 Week 1 Complete   8. A valuable
result of task environment analysis with respect
to geographic, demographic, psychographic and
buyer-behavior factors is called          competit
or profile     financial position     vendor
profile           customer profile 9. The
ability to meet humanitys needs without harming
future generations is now a top priority in most
corporate agenda    ethics sustainability         
   rules   righteousness
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10. Large-scale, future-oriented plans for
interacting with the competitive environment to
achieve the company objective refers to
its       strategy          dynamic
policies      competitive analysis            goal
s 11. With ________ as a target market strategy,
the firm concentrates on serving many needs of a
particular customer group.          single-segment
concentration       product specialization       
  market specialization          selective
specialization Complete paper here STR 581 Week 2
Knowledge Check (Latest)   12. Company X's
principal strength is its inbound and outbound
logistics system its relative weakness, however,
is after-sales service. Its competitor, Company
Y, however is often plagued with lagging
shipments and an inflexible distribution setup.
Company Y remains successful because it maintains
a fully staffed service department and, as a
result, the company is known for its dependable
service. This type of analysis allows them to
identify ways to build on relative strengths and
avoid dependence on capabilities at which the
other firm excels.       Disaggregating         Be
nchmarking          Past performance
comparison      Industry comparison
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13. The strategic factor that involves the
beliefs, values, attitudes, opinions, and
lifestyles of persons in the firms external
environment, as developed from cultural,
ecological, demographic, religious, educational,
and ethnic conditioning.       Political
factor           Stakeholder factor   Economic
factor       Social factor 14. Leaders galvanize
commitment to embrace change through clarifying
strategic intent, building an organization,
and         shaping organizational
culture     developing a vision developing a
mission          planning strategy 15. How do
functional tactics compare to business
strategies?  Functional tactics are more focused
on the general direction of the firm than
business strategies.            Functional
tactics are more focused on a commitment to
corporate strategy than business
strategies.      Functional tactics are more
specific than business strategies.           Funct
ional tactics are more long-term than business
strategies. Want more details? Download now STR
581 Week 2 Complete
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16. Under which of the following conditions is
the frequency the most important factor in media
selection?    When introducing flanker
brands When going into undefined target
markets        When launching infrequently
purchased brands         When there is high
consumer resistance to the product 17.
New-to-the-world products are ________.           
new product enhancements that supplement
established products low-cost products designed
to obtain an edge in highly competitive
markets          new products that create an
entirely new market          existing products
that are targeted to new geographical
markets 18. BMWs "The ultimate driving
machine," American Express' "Don't leave home
without it," New York Times' "All the news that's
fit to print," and ATT's "Reach out and touch
someone" are all examples of ________.     brand
mission           brand vision  brand
slogan            brand personality
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19. Which component of a marketing audit includes
major developments in income, prices, savings,
and credit that affect the company?            Eco
nomic      Political          Cultural          Te
chnological   Find the final exam answers here
STR 581 Capstone Final Examination   20. Prestige
LLC, a small company that manufactures specialty
cereals and energy bars, wants to launch a "green
marketing" program in response to heightened
consumer awareness about environmental issues.
What should the company do to maximize the
program's chances of being successful? Explain
the rules and regulations laid out by
governmental agencies to protect the
environment.            Focus on the efforts and
costs incurred by the company to bring these
"green" products to consumers.   Emphasize
benefits to the consumer rather than
environmental benefits.  Demonstrate that the
products will benefit both customers and the
society in the long-term. 21. When
diversification involves additions of a business
related to the firm in terms of technology,
markets or products, it involves            vertic
al diversification         concentric
diversification   horizontal integration         
concentrated growth Want help? Click to download
STR 581 Week 4 Complete
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22. These social responsibilities are those that
are voluntarily assumed by a business or
organization. They include public relations
activities, good citizenship, and full corporate
social responsibility.         Economic
responsibility     Legal responsibility Employee
responsibility     Discretionary
responsibility 23. Which control should
periodically reassess its approach to the
marketplace with a good marketing
audit?    Strategic control       Marketing
control     Ethical control          Performance
control Find the quiz answers here STR 581 Week 3
Knowledge Check (Latest)   24. What type of
strategy consists of geographical pricing, price
discounts and allowances, promotional pricing,
and differentiated pricing?       Regular
prices          Fixed pricing Price
adaptation       Altered pricing
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25. A set of ideas on organizational control
based on the belief that the separation of the
ownership from management creates the potential
for the wishes of owners to be ignored refers
to   agency theory           the moral hazard
problem  Adams theory          ethical
responsibilities 26. Firms using this generic
strategy attempt to build customer loyalty by
stressing a specific product attribute above
other product qualities.       Cost
leadership        Concentrated growth          Foc
us Differentiation Download for answers STR 581
Week 3 Complete   27. A company can learn a great
deal by analyzing the degrees of brand loyalty.
For example, ________ can show the firm which
brands are most competitive with its
own.           switchers       hard-core
loyals       shifting loyals           split
loyals
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28. This is an important structural decision and
resultant separate activities need to be
coordinated and integrated back together as a
whole so the business functions
effectively.         Broadening   Differentiation 
         Diversification          Preferencing Cli
ck here and download STR 581 Week 4 Knowledge
Check (Latest)   29. This is a historically
popular technique through which managers create a
quick overview of a company's strategic
situationit is based on achieving a sound fit
between internal resources and the external
situation.       Internal analysis      Value
chain analysis          External
analysis     SWOT analysis 30. The marketing
manager needs to know the cost of the research
project before approving it. During which stage
of the marketing research process would such a
consideration most likely take place?           St
ep 4 analyzing the information          Step 5
drafting the report Step 1 defining the
problem Step 2 developing the research plan
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About Author   This article covers the topic for
the University Of Phoenix STR 581 Final
Examination, Part Three . The author is working
in the field of education from last 5 years. This
article covers the basic of STR 581 Final Exam
Assignment  from UOP. Other topics in the class
are as follows STR 581 Week 1 Ethics Reflection
Paper STR 581 Week 1 Knowledge Check (Latest) STR
581 Week 1 Complete STR 581 Week 2 Research
Proposal STR 581 Week 2 Learning Team
Activity STR 581 Week 2 Knowledge Check
(Latest) STR 581 Week 3 External and Internal
Environmental Analysis STR 581 Week 3 Learning
Team Peer Evaluation STR 581 Week 3 Knowledge
Check (Latest) STR 581 Week 3 Complete STR 581
Week 2 Complete STR 581 Week 4 Strategic Choice
and Evaluation STR 581 Week 4 Learning Team Peer
Evaluation STR 581 Week 4 Knowledge Check
(Latest) STR 581 Week 4 Complete STR 581 Week 5
Implementation Strategic Controls and Contingency
Plans STR 581 Week 5 Learning Team Peer Evaluation
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STR 581 Week 5 Knowledge Check (Latest) STR 581
Week 5 Complete STR 581 Week 6 Strategic Plan and
Presentation STR 581 Week 6 Complete STR 581 Week
4 Capstone Final Examination, Part Two STR 581
Week 2 Capstone Final Examination, Part
One     Want to check other classes..?? Visit
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