THE SNOWLEOPARD CHALLENGE

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THE SNOWLEOPARD CHALLENGE

• Produced by Leopard Sports Ltd (Event Management
  Department)

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The Snowleopard

• My name is Kwame Nkrumah-Acheampong, though many
  know me as the Snowleopard of Ghana. I was born
  in Glasgow and now represent Ghana as a ski
  racer. Skiing has not only given me an
  opportunity to enjoy sport, but has become a
  vehicle through which I can express my views
  through various media, as well as positively
  impact on the lives of people I meet. The
  Snowleopard Challenge has become a vehicle to
  change peoples lives, and do some good with the
  opportunities granted me. I thus hope you will
  join me and the current sponsors of the challenge
  in making a difference to lots of underprivileged
  kids, market your brand and save a beautiful
  creature The Snowleopard Uncia Uncia

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Event Brief

• COMPETITION/EVENT The challenge is a dual slalom
  race / freestyle event (both skiers and boarders)
  held in the SNO!zone Xscape Milton Keynes venue
  (www.xscape.co.uk) in UK. Racers and freestylers
  are given the chance to compete seriously, as
  well as have some fun to win prizes at stake. The
  race is held first, then there is a break with a
  catwalk show of some major brands in the ski and
  leisure industry, before the freestyle event is
  held. While the competition is in progress, the
  exhibition centre is open to customers.
• COMMUNITY Apart from the above, competitors,
  sponsors and partner companies (local council
  etc) are also challenged to help give local youth
  from deprived areas an opportunity to try skiing
  or snowboarding at no personal cost. This is
  aimed at discovering new talents and increasing
  sports participation.

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Event Brief (Continued)

• CHARITY The event will also challenge
  competitors, sponsors and partner businesses to
  help raise funds for The Snowleopard Conservation
  Trust, to help with their efforts in trying to
  save the endangered Snowleopard species.
• PRIZES Prizes are mainly products from sponsors,
  which enable deserving racers to carry on
  pursuing their chosen sport.
• VENUE This year we have confirmed the expansion
  of the challenge with the addition of the
  freestyle event.

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Event Schedule
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Past Press (a few websites)

• www.ghanaskiteam.com
• www.basecampgroup.com
• www.skiclub.co.uk/skiclub/eventcalendar
• www.daxic.com/news/pop_up/4.html
• www.ifyouski.com/news/newsarticle
• www.xscaperaceteam.co.uk/news
• www.vist.jp/html/en/news.php
• www.natives.co.uk/do/ecco.py/view?listcatid
• www.snowboardclub.co.uk/calendar
• www.majorsporty.com

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Event Goals

• Generation of funds for ski racing (Ghana Ski
  Team).
• Introducing local children within venue catchment
  area to snow sports (through sponsored taster
  lessons).
• Sponsoring and helping develop young talents.
• Promotion of sponsor brands.
• Increasing awareness of sponsor
  products/introduction of new products.
• Promotion of ski racing in UK and Ghana.
• Developing the challenge into a tour event.
• Working with local councils, communities, NGOs
  and corporations to promote snow sports.

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Prize Categories
Age
Category
All ages unless enough entries/prizes warrant
categories as below
Freestyle Competition Men 1st / 2nd / 3rd per
competition Women 1st / 2nd / 3rd per competition
1998 - 19991996 - 1997 1994 - 19951992 -
19931990 - 19911987 - 19891986 earlierover
30yrs All
Slalom (men and women separately) Minis 1 - 1st
/ 2nd / 3rdMinis 2 - 1st / 2nd / 3rd Children I
1st / 2nd / 3rdChildren 2 1st / 2nd / 3rdJunior
I 1st / 2nd / 3rdJunior 2 1st / 2nd / 3rdSenior
1st / 2nd / 3rdMasters Overall 1st / 2nd / 3rd