Social Media Marketing Tips for Business Growth

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Promote Your Business Using Social Media Marketing
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Promote Your Business Using Social Media Marketing

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Social media has immensely influenced the
marketing and promotional sectors in 21st
century. This PPT depicts the presence and growth
of social media in the technological era of 21st
century. Besides its presence the PPT will guide
you on how to use social media as a medium of
marketing for your business or public figures. It
will also include various social media and
differences among them. "Social Network" has
become a catchphrase for every individual since
last decade. Social media is becoming an integral
part of online life as social websites and
applications proliferate. Now a day, personality
of person is measured by his/her number of
Facebook posts and Twitter followers. People have
really become closer with the social media and
spend much time over the social networking sites.
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Promote Your Business Using Social Media Marketing

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Social Media it's Influence Social Media is a
platform where people interact freely by sharing
and discussing information about each other and
their lives, using a multimedia mix of personal
words, pictures, videos and audio. The social
media was initiated from the end of 20th century
but real hike taken by social sites are from the
starting of 21st century. People are interacting
with other strange people or group of people
using number of social networking websites.
Following are some famous social networking
platforms You will find interesting growth
figures of social networking sites since last few
years. Figure below depicts the increased number
of users on social networking sites since 2004.
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Social Media it's Influence

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The figure depicts that there is drastic increase
in the number of users using social networking
sites. Since the social media users are
increasing day-by-day, you can grow your business
by marketing on social media sites. First of all
you need to make your presence on social media
sites, then develop a large pool of followers and
try to catch the customer pulse. Well established
social networking presence will create a scope to
extend your business boundaries.
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Points to be kept in mind before going for Social
Media Promotions Following are the few
experimented and successful methods any business
owner or marketer would like to implement to
increase their social media presence and grow the
business
Identify Social Media Needs Objectives
Pick the BEST Social Media Platforms
Jot Down Work Plan
Produce Valuable Content
Share With Everyone
Tackle Customer Complaints Efficiently
Dont Forget Small Things To Do
Perform Regular Analytics
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Points to be kept in mind before going for Social
Media Promotions

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Identify Social Media Needs Objectives

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• Identify Social Media Needs Objectives
• First and foremost aspect is to identify the
  requirements to use the social media as promoting
  tool
• Second and immediate next step is to analyze
  the requirements and to choose the best platform
  among available social networking sites
• Selection of social networking site should
  focus on your target audiences too
• Selection of social networking site and target
  audience shall prove the best platform for your
  requirements to promote the business objectives..
  For an example, if you have online shopping
  website then promoting discounted offers on
  Facebook and Google (using mails) will prove as
  best media.
• For small business houses Facebook, Twitter and
  LinkedIn proves to be the best to grow your
  clients/customers

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Identify Social Media Needs Objectives

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Pick the BEST Social Media Platforms

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• Pick the BEST Social Media Platforms
• In 21st century there are bunch of new social
  networking sites opened for different purposes
• So after knowing your requirements it is
  important to promote it on suitable social
  networking platform.
• For an instance, if you want to showcase your
  design expertise in item selection, page,
  website, mobile apps then you can choose
  Pinterest social media platform.
• Pinterest offers a visual discovery,
  collection, sharing, and storage tool. Users can
  create and share the collections of visual
  bookmarks (boards).
• On the other hand, LinkedIn is designed
  specifically for the business community. It
  allows registered members to establish and
  document networks of people they know and trust
  professionally.
• You can use LinkedIn as a medium for
  professional job recruitment as well as to manage
  company profiles.
• Target customers will also effect on selecting
  particular platform. If your target audience is
  teenagers then Facebook, Instagram etc. will be a
  good choice.

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Pick the BEST Social Media Platforms

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Jot Down Work Plan

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• Jot Down Work Plan
• Once the social media platforms are decided,
  you can move towards social media promotion plan
  preparation.
• The plan is necessary to streamline whole
  process of social media marketing / preparation.
• Decide your goal for social media marketing.
  For instance, there should be increase in fan
  following by 25 or 5000 users.
• Planning also include the steps required to
  follow to achieve set goal.
• Once the goal is decided, decide on team size
  and timeline
• Planning phase also covers the most important
  aspect of estimated budget
• The plan will also cover the estimated budget
  that requires to spend in marketing.

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Jot Down Work Plan

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Produce Valuable Content

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• Produce Valuable Content
• You will achieve your goal only if you post
  interesting valuable content (Information) at
  regular interval.
• The content should be crisp and varies
  according to social platform.
• For an instance, twitter content should include
  words with famous Hash Tags () in contrast to
  blogs emails content should be informational
  with some graphical pictures.
• On the other hand, Facebook content should be
  very short with related attractive or funny
  pictures.
• Cross platform content sharing is also an
  efficient way to increase social media presence.
• For an instance, you can share your design work
  from Pinterest to Facebook, Twitter, Blogs, and
  Mails etc. It will help you to grab customers for
  your business from multiple social platforms.

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Produce Valuable Content

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Share With Everyone

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• Share With Everyone
• Share your social media accounts with everyone
  you know by putting links on website or mails or
  blogs.
• Keep in mind one thumb rule Dont be spammy
  but dont be afraid to share.
• By doing this, others will know you have a
  presence on Facebook, Twitter, etc. and they can
  share them with everyone they know.
• This is a simple way to get the word out.

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Share With Everyone

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Tackle Customer Complaints Efficiently

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• Tackle Customer Complaints Efficiently
• You need to engage those visitors who post on
  your social media pages. This means when someone
  posts something you revert back
• This activity will set the mindset of your
  customers that you are reading what they are
  posting and you are listening to their voice
• If you do end up with a complaint from someone
  on your social networking websites, tackle it
  fast and efficiently.
• Respond and be professional and make sure to
  take good care of them by answering their
  questions quickly.

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Tackle Customer Complaints Efficiently

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Dont Forget Small Things To Do

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• Dont Forget Small Things To Do
• Add the Social Icons to Your Emails, Websites,
  Blogs, Mobile apps etc.
• Provide questions and answers on your social
  media accounts and your website.
• Treat each social network account individually.
  Share things individually and frequently to bring
  more fans.

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Dont Forget Small Things To Do

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Perform Regular Analytics

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• Perform Regular Analytics
• To achieve 100 result from social media, you
  require to analyze your regular activities.
• It will include following sub-activities
• Number of viewers of your post.
• Check which post / tweet get maximum hits.
• Number link visits Number of users redirect to
  the website URL contains in the post.
• Identify most favorite post most re-tweeted
  post.
• Once you have counts for the analytics, you
  will get to know which type of posts people are
  interested. Based on that you can increase that
  type of posts.
• By doing this kind of regular analytics, you
  will win to know your fans interest and attention
  towards your product or business.

Presenter Notes
Perform Regular Analytics

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Your social media strategy really focuses on your
goals and target audience. But you have to change
the social media marketing strategy according to
current trends. Not only strategy, your target
audience and type of social media platform may
also change over a certain period. So Being
Social is good but you have to keep courage to
change your marketing plan.
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Social Media Optimization

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As a leading Software Development company,
Semaphore Software provides complete Social Media
Marketing services to promote your business on
social media as well as increase your presence on
social media. We grab good experience in social
media marketing by doing it on various social
media websites. If you are looking for Social
Media Marketing services for your business or as
an individual, Feel free to contact us with your
requirements.
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Software Development company

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Created by SMO Consultant info_at_silvertouch.com
Thank You
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Social Media Consultant