Slajd 1

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Financial Results for half-year 1 of 2008/2009
August 2008 January 2009
Strategy of operations under recession
controlling costs and boosting performance
31 March 2009
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COMPANY IN HALF-YEAR 1 of 2008/2009 1 August
2008 to 31 January 2009

• Retain a positive sales dynamics compared to
  previous half-year
• Generate a positive net result for half-year 1
• Reduce operating costs
• Restructure operations in Ukraine
• Discontinue work on consolidation with Vobis and
  PC Factory
• Launch the new release of A.pl e-commerce site
  based on ASP.NET MVC

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COMPANY IN HALF-YEAR 1 of 2008/2009 1 August
2008 to 31 January 2009

• PRIZES AND AWARDS
• ACTION Pillar of Polish Economy
• Rank 5 in Businessman.pl's ranking list of top
  ICT companies
• Best Distributor 2007 and Company of the Decade
  according to the CRN magazine
• Second Quality of the Year title for ActiveJet
  (Silver Quality Mark)
• Rank 2 for ActiveJet website in the 3rd Virtual
  Industry Leader competition
• Rank 3 among IT industry's largest companies,
  according to CBSF (Social and Financial Research
  Centre) research ordered by Gazeta Prawna. a
  popular Polish legal daily

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HALF-YEAR FINANCIAL RESULTSRevenue on sales
(thousand PLN)
Half-year 1 of 2008/2009
Quarter 2 of 2008/2009

• Sales revenue decreased quarter-on-quarter by
  6.3
• Sales revenue increased compared do half-year 1
  of previous year by 4.9

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HALF-YEAR FINANCIAL RESULTSGross margin ()
Half-year 1 of 2008/2009
Quarter 2 of 2008/2009

• Gross margin increased quarter-on-quarter by 4.2
  PP
• Gross margin increased compared to half-year 1 of
  previous year by 3.6 PP

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HALF-YEAR FINANCIAL RESULTSNet profit (thousand
PLN)
Half-year 1 of 2008/2009
Quarter 2 of 2008/2009

• Net profit increased quarter on quarter by 57.2
• Net profit decreased by 82.6 compared half-year
  1 of the previous year

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DETAILED FINANCIAL INFORMATION
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STRATEGY IMPLEMENTATION1 August 2008 to 31
January 2009

• INCREASING DYNAMICS OF DISTRIBUTION
• Compared to the first half-year of 2007/2008, the
  number of customers served increased by 6.08
  (averaging to 8,940 per month).
• The number of products offered by ACTION reached
  14,899. The Company discontinued non-profitable
  items and distribution.
• An average invoice contained 4.35 more items
  than in the first half-year of 2007/2008 (monthly
  average 525,737 items).
• Product description pages of the I-serwis
  platform recorded over 5.2 million hits per
  month, which is an increase by 22.64 compared to
  the first half-year of 2007/2008.

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STRATEGY IMPLEMENTATION1 August 2008 to 31
January 2009

• INCREASING DYNAMICS OF DISTRIBUTION
• Compared to the first half-year of 2007/2008, the
  average number of items per order increased from
  8.83 to 9.41 (i.e. by 6.57).
• The Company started the process of deployment of
  its new warehouse management system, which will
  be put to operation on 31 August 2009 and is
  expected to as much as triple the efficiency of
  logistics processes.
• The changes to methods of calculation of
  transport fees introduced in September 2008
  resulted in more than doubling the participation
  of customers in the costs of transport.

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STRATEGY IMPLEMENTATION1 August 2008 to 31
January 2009

• ACTION UKRAINA
• Sales volume per square metre of shops was
  increased by approx. 27.
• Sales value per employee was increased by approx.
  55.
• Planned improvements in the efficiency of the
  retail channel, given the continuous growth of
  performance and the investments in enhancing
  customer service levels.
• Planned launch of a new sales channel
• Distribution of IT products
• Supply for the Ukrainian market directly from the
  logistics centre at Zamienie via sales offices
  in Kiyev and Lvov
• Special version of the electronic sales platform
  is being prepared for the Ukrainian market

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STRATEGY IMPLEMENTATION1 August 2008 to 31
January 2009

• SFERIS
• 8 new shops opened in Bialystok, Dabrowa
  Górnicza, Katowice, Konin, Lomza, Pila, Rzeszów,
  Wroclaw
• "Island" stalls purchased, primarily intended for
  sales of consumables
• More "island" stalls to be opened in 2009
• Changes of the Company's Management Board

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STRATEGY IMPLEMENTATION1 August 2008 to 31
January 2009

• A.PL WEBSITE
• A new release of the A.pl e-commerce site opened,
  based on ASP.NET MVC technology, which makes it
  the first such application in Poland
• Launch of the recipes section, which allows
  adding ingredients from the selected recipe
  directly to the basket
• Launch of the small household appliances section
• Start of an affiliation scheme with Tradedoubler,
  starting co-operation with Onet.pl and Wirtualna
  Polska. the largest Polish Web portals
• An increase in the number of orders exceeding
  220 (January 2009 compared to January 2008) and
  a 15 increase in the number of customers
• Expanding the range of products by adding premium
  delicatessen category
• A delivery platform is planned to be launched
  within 2 months, which would allow goods to be
  shipped to customers in entire Poland

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VISION OF DIRECTIONS OF TRADE DEVELOPMENT

• Manufacturer
• Logistics
• Online technology
• End customer

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THANK YOU FOR YOUR ATTENTION
Contacts for the press and representatives of the
capital market Ms Anna Bielinska Corporate
Communication Director telephone [phone]
96. email anna.bielinska_at_action.pl Ms Dominika
Lenkowska Martis Consulting telephone 48 22
244 57 09. email malgorzata.dezor_at_mc.com.pl